Handbook For Qualitative Research In Emerging Markets

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Handbook For Qualitative Research In Emerging Markets

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Author : Helena Barnard
language : en
Publisher: Edward Elgar Publishing
Release Date : 2025-02-12

Handbook For Qualitative Research In Emerging Markets written by Helena Barnard and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-12 with Business & Economics categories.

This Handbook uses first-person narratives from a diverse array of leading scholars to capture the complexity of qualitative research in emerging markets. It showcases the value of interdisciplinary research in under-theorised contexts and provides actionable guidelines for established and emerging scholars in the field.

Developing Brands With Qualitative Market Research

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Author : Mike Owen
language : en
Publisher: SAGE
Release Date : 2002-07-18

Developing Brands With Qualitative Market Research written by Mike Owen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-18 with Business & Economics categories.

'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.

The Oxford Handbook Of Management In Emerging Markets

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Author : Dr. Robert Grosse
language : en
Publisher: Oxford University Press
Release Date : 2019-01-08

The Oxford Handbook Of Management In Emerging Markets written by Dr. Robert Grosse and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-08 with Business & Economics categories.

For nearly two decades, emerging markets have been a primary source of growth in the world economy. They have become more international and compete more extensively with companies in developed countries. For these reasons, an understanding of managing businesses in emerging markets is a fundamental skill for competing in the twenty-first century. The Oxford Handbook of Management in Emerging Markets identifies key elements of the business systems and competition in emerging markets around the world, and then looks at competitive strategies of companies going into and coming out of these countries. While business is business, the handbook's focus is on how management differs depending on the different environmental characteristics in emerging markets, such as the role of the government, the potential weakness of infrastructure, and the skill and innovation bases available locally in emerging markets, among other elements. The volume is organized into five sections. The first section establishes conceptual perspectives for exploring the current business environment in emerging markets. The second section focuses on questions surrounding governance and markets. The third explores multinational enterprises (MNEs) in emerging economies, while the fourth section looks at local firms and emerging market MNEs. The fifth and final section looks at management in emerging markets within specific countries and regions around the world. This handbook is a vital resource for scholars, students, and managers looking to expand into emerging economies by providing comprehensive analyses of functional areas from human resources to finance to marketing, and on issues such as family businesses, state-owned enterprises, and the bottom of the pyramid.

Qualitative Market Research

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Author : Hy Mariampolski
language : en
Publisher: SAGE
Release Date : 2001-08-21

Qualitative Market Research written by Hy Mariampolski and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-08-21 with Business & Economics categories.

This text guides the reader through a research project from the perspective of both user and practitioner. It meets the needs of several audiences by creating common ground in the applied practice of qualitative research.

Performance Management Handbook For Emerging Markets

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Author : Mark Bussin
language : en
Publisher: eBook Partnership
Release Date : 2012-10-30

Performance Management Handbook For Emerging Markets written by Mark Bussin and has been published by eBook Partnership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-30 with Business & Economics categories.

There are thousands of books and gurus on the subject of performance management. Yet, there are so few examples of where it is practised well. Everyone knows what performance management is, have read the books, have heard the gurus, yet there are so few outstanding success stories. This book is different for the following reasons:1. It is based on years of personal experience in implementing hundreds of performance management systems in companies.2. Contributors to the book have actually done and experienced what they are writing about, with particular experience in emerging markets.3. It is underpinned by empirical research.4. It is practical and, for once, tells you how to do it, with no missing steps or information. There are tool kits, forms and check lists that can be used instantly.5. It is written in plain English with no bamboozling jargon, with many practical examples and templates that you can amend to suit your needs.It also includes practical examples of different types of performance appraisal methodologies, namely the; Outputs Approach Traditional Approach Balanced Scorecard Multirater/360oContents include: The philosophy of performance Measurement and metrics The measurement of human capital Developing an output-driven performance plan The traditional approach to performance appraisal Performance appraisal rating scales The balanced scorecard approach Multisource/360-degree feedback Performance-related pay The link between performance management and long-term incentives (LTIs) Does performance management work? Embracing the law - a South African case study Director and Board Evaluations Crucial/honest conversations regarding performance Critical success factors and epilogue

Qualitative Methods For Marketplace Research

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Author : Shay Sayre
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 2001-03-21

Qualitative Methods For Marketplace Research written by Shay Sayre and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-03-21 with Business & Economics categories.

The author draws on techniques from anthropology, sociology, psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.

Qualitative Market Research

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Author : Wendy Gordon
language : en
Publisher:
Release Date : 1988

Qualitative Market Research written by Wendy Gordon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with categories.

Handbook Of Business Practices And Growth In Emerging Markets

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Author : Satyendra Singh
language : en
Publisher: World Scientific
Release Date : 2010

Handbook Of Business Practices And Growth In Emerging Markets written by Satyendra Singh and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.

The Handbook of Business Practices and Growth in Emerging Markets consists of a collection of specially commissioned chapters that describe the current business environment, organizational culture, consumer behavior, financial investment climate, and examples of best prevailing practices in emerging markets. It covers all the major functional areas of business ? marketing, strategy, operations and finance ? in all continents. The focus of each chapter is on the identification of different business issues in different emerging markets (including Asia, Africa and South America) and on the implementation of a proposed set of recommendations, using both qualitative and quantitative techniques to assist in decision-making and in improving organizational efficiency and effectiveness. Readers will also appreciate the multidimensional view of financial and non-financial performance measurement of businesses.Specifically, the goal of this research-based handbook is to provide a comprehensive guide for business students and managers by discussing a range of issues from the diverse emerging markets and enabling them to develop a strategic mindset for a market-oriented culture. Given the changing business dynamics, government policies and demands in industries, this handbook is both timely and topical.

Handbook Of Human Resource Management In Emerging Markets

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Author : Frank Horwitz
language : en
Publisher: Edward Elgar Publishing
Release Date : 2015-02-27

Handbook Of Human Resource Management In Emerging Markets written by Frank Horwitz and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-27 with Business & Economics categories.

The economic growth of emerging markets has been unparalleled in recent history, accounting for 50 per cent of global economic output. Despite this reality, this much-needed Handbook is the first contemporary book on human resource management (HRM) res

The Sage Handbook Of Qualitative Research

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Author : Norman K. Denzin
language : en
Publisher: SAGE Publications
Release Date : 2017-01-05

The Sage Handbook Of Qualitative Research written by Norman K. Denzin and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-05 with Social Science categories.

The substantially updated and revised Fifth Edition of this landmark handbook presents the state-of-the-art theory and practice of qualitative inquiry. Representing top scholars from around the world, the editors and contributors continue the tradition of synthesizing existing literature, defining the present, and shaping the future of qualitative research. The Fifth Edition contains 19 new chapters, with 16 revised—making it virtually a new volume—while retaining six classic chapters from previous editions. New contributors to this edition include Jamel K. Donnor and Gloria Ladson-Billings; Margaret Kovach; Paula Saukko; Bryant Keith Alexander; Thomas A. Schwandt and Emily F. Gates; Johnny Saldaña; Uwe Flick; Mirka Koro-Ljungberg, Maggie MacLure, and Jasmine Ulmer; Maria Elena Torre, Brett G. Stoudt, Einat Manoff, and Michelle Fine; Jack Bratich; Svend Brinkmann; Eric Margolis and Renu Zunjarwad; Annette N. Markham; Alecia Y. Jackson and Lisa A. Mazzei; Jonathan Wyatt, Ken Gale, Susanne Gannon, and Bronwyn Davies; Janice Morse; Peter Dahler-Larsen; Marc Spooner; and David A. Westbrook.