Handbook Of Community Management
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Handbook Of Community Management
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Author : Stan Garfield
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2020-09-07
Handbook Of Community Management written by Stan Garfield and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-07 with Language Arts & Disciplines categories.
This book is an in-depth tutorial on how to make communities work to really improve business performance. It covers principles and proven practices that ensure community success and longevity, provides tips and techniques for leading communities and communities programs that the reader can apply immediately, looks at different types of communities and the technologies that support them, and illustrates communities in practice.
The Routledge Handbook Of Community Based Tourism Management
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Author : Sandeep Kumar Walia
language : en
Publisher: Routledge
Release Date : 2020-12-20
The Routledge Handbook Of Community Based Tourism Management written by Sandeep Kumar Walia and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-20 with Business & Economics categories.
This Handbook offers an up-to-date and comprehensive overview of core themes and concepts in community-based tourism management. Providing interdisciplinary insights from leading international scholars, this is the first book to critically examine the current status of community-based tourism. Organised into five parts, the Handbook provides cutting-edge perspectives on issues such as Indigenous communities, tourism and the environment, sustainability, and the impact of digital communities. Part 1 introduces core concepts and methodologies, and distinguishes community products from other tourism and hospitality goods. Part 2 explores communities’ attitudes towards tourism development and their engagement with and ownership of the process. It also delves into the role of community- based tourism, under the influence of governmental policies, in the economic and social development of a region. In Part 3 various management, marketing, and branding initiatives are identified as a means of expanding the tourism business. Part 4 examines the negative impacts of mass tourism and its threats to culture, tradition, identity, the built environment, and natural heritage. In the final and fifth part, future challenges and opportunities for community-based tourism initiatives are considered, and research-based sustainable solutions are proposed. Overall, the book considers engaging local populations in tourism development as a way of building stronger and more resilient communities. This Handbook fills a void in the current research and thus will appeal to scholars, students, and practitioners interested in tourism management, tourism geography, business studies, development policy and practice, regional development, conservation, and sustainability.
The Community Manager S Playbook
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Author : Lauren Perkins
language : en
Publisher: Apress
Release Date : 2015-01-05
The Community Manager S Playbook written by Lauren Perkins and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-05 with Business & Economics categories.
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement. As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can’t wait to purchase their next product. Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company’s existing brand voice, The Community Manager’s Playbook: Explains how excellent community management provides a competitive advantage with a large impact on sales Provides an in-depth overview of brand and business alignment Teaches readers how to identify their community's online target audience and influence their needs and wants Details the appropriate online channels through which content should be distributed Champions the use of an agile approach through repeated testing to maximize the return on every company investment Discusses the many diverse metrics that can be used to measure community scope Today, there is no brand strategy without a community strategy. Companies that are not developing communities are losing control of their brands and missing opportunities to optimize their marketing investments. With The Community Manager’s Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape.
Handbook Of Research On Communities Of Practice For Organizational Management And Networking Methodologies For Competitive Advantage
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Author : Hern ez, Olga Rivera
language : en
Publisher: IGI Global
Release Date : 2011-04-30
Handbook Of Research On Communities Of Practice For Organizational Management And Networking Methodologies For Competitive Advantage written by Hern ez, Olga Rivera and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-30 with Business & Economics categories.
"This book provides a sound understanding of the managerial implications of communities of practice as well as their opportunities and limits for knowledge management"--nota del editor.
Encyclopedia Of Communities Of Practice In Information And Knowledge Management
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Author : Coakes, Elayne
language : en
Publisher: IGI Global
Release Date : 2005-10-31
Encyclopedia Of Communities Of Practice In Information And Knowledge Management written by Coakes, Elayne and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-31 with Business & Economics categories.
"This encyclopedia will give readers insight on how other organizations have tackled the necessary means of sharing knowledge across communities and functions" -- Provided by publisher.
The Social Media Management Handbook
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Author : Robert Wollan
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-04
The Social Media Management Handbook written by Robert Wollan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-04 with Business & Economics categories.
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
Buzzing Communities
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Author : Richard Millington
language : en
Publisher:
Release Date : 2012-10-30
Buzzing Communities written by Richard Millington and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-30 with Communities categories.
guide to online community management for professionals
Handbook Of Community Management
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Author : Stan Garfield
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2020-09-07
Handbook Of Community Management written by Stan Garfield and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-07 with Language Arts & Disciplines categories.
This book is an in-depth tutorial on how to make communities work to really improve business performance. It covers principles and proven practices that ensure community success and longevity, provides tips and techniques for leading communities and communities programs that the reader can apply immediately, looks at different types of communities and the technologies that support them, and illustrates communities in practice.
A Practical Guide To Community Management In Dubai
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Author : Waqar Hasan
language : en
Publisher: Waqar Hasan
Release Date :
A Practical Guide To Community Management In Dubai written by Waqar Hasan and has been published by Waqar Hasan this book supported file pdf, txt, epub, kindle and other format this book has been release on with Self-Help categories.
Waqar has spent his whole career working in the Community Management profession. Mostly self-taught, he has established and developed his business and trained his staff directly. The inspiration for this book comes from his desire to extend the dissemination of his knowledge further afield. With the recent introduction of a brand new and bespoke Jointly Owned Property (JOP) law in Dubai, the timing of the book seems perfect. The new law sets a milestone in the development of the Real Estate market in Dubai. It was needed to address specifically the diversity of the communities which have been developed in the region and to establish a framework to regulate their operations more effectively with less red tape. Many of the Community Management professionals who have learned the previous methods of Owners Association are now faced with the daunting task of unlearning the past and facing the future of JOP management. This book neatly and precisely sets out the key principles of JOP management. It does not pretend to be a reference document but does cover all the salient information that anyone seeking to work in the industry needs to know. It is an absolute must-read for anyone joining the family of Facilities Management (FM) and JOP service providers in the rapidly expanding domain of community managers, all of which are key parts in the success story of Dubai. Scott Sinclair BEng
Action Handbook Managing Growth In The Small Community
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Author : Briscoe, Maphis, Murray, and Lamont
language : en
Publisher:
Release Date : 1978
Action Handbook Managing Growth In The Small Community written by Briscoe, Maphis, Murray, and Lamont and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Community development categories.