Handbook Of Research On Innovation Differentiation And New Technologies In Tourism Hotels And Food Service
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Handbook Of Research On Innovation Differentiation And New Technologies In Tourism Hotels And Food Service
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Author : Fernandes, Gonçalo Poeta
language : en
Publisher: IGI Global
Release Date : 2023-08-25
Handbook Of Research On Innovation Differentiation And New Technologies In Tourism Hotels And Food Service written by Fernandes, Gonçalo Poeta and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-25 with Business & Economics categories.
Tourism and hospitality are increasingly becoming more complex, having grown exponentially over the last decade. As the industry becomes more complex, new demands arise regarding its overall organization and operations, which call for not only more experienced and specialized staff, but also advanced technological solutions that support new paradigms and expectations. The Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service discusses the current changes and challenges in tourism and hospitality. Covering key topics such as entrepreneurship, local development, and technology, this major reference work is ideal for managers, entrepreneurs, business owners, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.
Innovative Trends Shaping Food Marketing And Consumption
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Author : Hussain, Zahid
language : en
Publisher: IGI Global
Release Date : 2025-01-23
Innovative Trends Shaping Food Marketing And Consumption written by Hussain, Zahid and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-23 with Business & Economics categories.
The food industry has recently witnessed large strides in food marketing innovation, driven by evolving consumer preferences, technological advancements, and a focus on sustainability. As health-conscious and environmentally aware consumers demand more from brands, food marketing and consumption are being reshaped by trends like personalized nutrition, plant-based alternatives, and digital engagement through social media and e-commerce platforms. The rise of data-driven insights enables brands to customize their marketing messages, while the growing emphasis on transparency encourages companies to rethink their branding and packaging. Further exploration into these innovations will transform how food is marketed, produced, consumed, and experienced. Innovative Trends Shaping Food Marketing and Consumption examines the sociocultural, economic, and symbolic factors that craft consumer’s food experiences and wellbeing. It explores the transformative practices redefining global food marketing and consumption patterns. This book covers topics such as digital technology, social media, and waste management, and is a useful resource for business owners, marketers, economists, academicians, scientists, and researchers.
Ai Innovations For Travel And Tourism
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Author : Correia, Ricardo
language : en
Publisher: IGI Global
Release Date : 2024-06-05
Ai Innovations For Travel And Tourism written by Correia, Ricardo and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-05 with Business & Economics categories.
The tourism industry faces pressing challenges amidst the integration of artificial intelligence (AI) technologies. It is necessary to address the lack of a comprehensive understanding of AI's impact on the sector, emphasizing its role in reshaping the travel ecosystem, enhancing customer experiences, and optimizing operational efficiency. Ethical considerations surrounding AI implementation in tourism must be thoroughly examined to guide responsible technology use. AI Innovations for Travel and Tourism illuminates how AI revolutionizes travel ecosystems, beginning with an insightful introduction to AI's impact on tourism, laying the groundwork for a nuanced understanding of its transformative potential. Delving into personalized travel planning, the book navigates the reader through the intricacies of AI-enhanced destination recommendations, digging into how these technologies redefine the travel experience. Smart booking systems and travel experiences demonstrate how AI streamlines operations and raises customer satisfaction. This book is ideal for tourism scholars, educators, students, researchers, and industry professionals.
Ai Innovations For Customer Experience Optimization In The Service Sector
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Author : Aarabe, Mourad
language : en
Publisher: IGI Global
Release Date : 2025-05-08
Ai Innovations For Customer Experience Optimization In The Service Sector written by Aarabe, Mourad and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-08 with Business & Economics categories.
The rise of digital technology and the proliferation of customer data have created fertile ground for the application of AI in the services sector. Customers expect personalized, fluid, and proactive experiences in the current era. From chatbots and virtual assistants to predictive personalization and sentiment analysis, AI allows companies to gain deeper insight into their customers' needs and preferences, enabling them to deliver more tailored and effective customer experiences. AI Innovations for Customer Experience Optimization in the Service Sector addresses the theoretical, methodological, and empirical gaps in the academic and professional literature on using AI innovation solutions to optimize marketing processes and customer experiences. It encourages more rigorous and in-depth research to catalyze innovation and excellence in AI-based customer experience management, particularly in the services sector. Covering topics such as value creation, customer journey mapping effect, and telecommunications, this book is an excellent resource for marketing specialists, customer service managers, strategy manager, consultants, technology specialists, professionals, researchers, scholars, academicians, and more.
Evolving Designs Applications Technological Advances And The Future Of Qualitative Research
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Author : Segura, Liliane Cristina
language : en
Publisher: IGI Global
Release Date : 2025-06-11
Evolving Designs Applications Technological Advances And The Future Of Qualitative Research written by Segura, Liliane Cristina and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-11 with Science categories.
Qualitative research has many constraints and challenges that must be overcome to achieve credible and valid results about reality and epistemology. Thus, the integration of technology into qualitative research has been especially transformative. The emerging trends in technology have been instrumental in producing innovative tools for gathering data, analyzing data, and presenting the research findings. The efficiency and effectiveness of technological tools for qualitative research are significant for optimizing the research process in an ethical manner. Evolving Designs, Applications, Technological Advances, and the Future of Qualitative Research explores virtual methods for conducting and analyzing qualitative research and its data, discussing various opportunities and challenges presented by the use of different technological tools. The ethics and reliability of using digital tools in qualitative research is also discussed. Covering topics such as participant selection, coding cycles, and actor-network theory, this book is an excellent resource for data scientists, technologists, researchers, professionals, scholars, academicians, and more.
Ai Driven Marketing Research And Data Analytics
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Author : Masengu, Reason
language : en
Publisher: IGI Global
Release Date : 2024-04-22
Ai Driven Marketing Research And Data Analytics written by Masengu, Reason and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-22 with Business & Economics categories.
The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.
Integrating Architecture And Design Into Sustainable Tourism Development
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Author : Hosseini, Farzaneh
language : en
Publisher: IGI Global
Release Date : 2024-12-23
Integrating Architecture And Design Into Sustainable Tourism Development written by Hosseini, Farzaneh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-23 with Business & Economics categories.
The complex interplay between tourism, architecture, and sustainable development enhances comprehension of how architectural design may positively impact sustainable tourism. Creative programs that incorporate sustainable design, cultural heritage, and environmentally friendly materials and technologies harmonize environmental stewardship with tourism development, promoting sustainability in tourism through thoughtful and inventive design solutions. The convergence of sustainable design and tourism is vital in influencing the adoption of rules that encourage sustainable building standards within the tourism sector and for building a more sustainable future for tourism. Integrating Architecture and Design Into Sustainable Tourism Development strives to build a more sustainable future for tourism, where architectural and design considerations play a vital role in limiting environmental consequences while enhancing socio-cultural and economic benefits. Covering topics including virtual tourism, socio-economic equitability, and destination branding, this book is an excellent resource for architect professionals, urban planners, designers, hotel and resort developers, tourism operators, destination managers, policymakers, government officials, scholars, researcher, academicians, professionals, and more.
Sustainable Development Goal Advancement Through Digital Innovation In The Service Sector
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Author : Nadda, Vipin
language : en
Publisher: IGI Global
Release Date : 2023-10-16
Sustainable Development Goal Advancement Through Digital Innovation In The Service Sector written by Nadda, Vipin and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-16 with Business & Economics categories.
In a world grappling with sustainability challenges, the service sector is crucial for both the global economy and achieving Sustainable Development Goals (SDGs). Despite its importance, the sector faces obstacles like unequal access, resource inefficiency, and the digital divide, hindering progress towards sustainability. Sustainable Development Goal Advancement Through Digital Innovation in the Service Sector offers a pioneering solution by exploring how digital technologies can drive SDG achievement in this sector, unveiling a transformative path toward sustainability. The book delves deep into the relationship between digital innovation and sustainable development, revealing challenges, opportunities, and strategies. It highlights how technologies like IoT, AI, and blockchain can revolutionize service delivery, enhance access, and promote resource efficiency. More than a guide, this book serves as a roadmap for policymakers, academics, business leaders, and changemakers, enabling them to leverage digital innovation's potential for a service sector that transcends limitations and aligns with SDGs.
Design And Validation Of Research Tools And Methodologies
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Author : Rahal, Aicha
language : en
Publisher: IGI Global
Release Date : 2024-09-24
Design And Validation Of Research Tools And Methodologies written by Rahal, Aicha and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-24 with Reference categories.
In academia, the quality of research is intricately linked to the methods and tools used in the research process. Linguistics, a field at the forefront of deciphering the intricacies of language, faces a critical challenge in ensuring the robustness and reliability of its research. Without proper attention to the design and validation of research tools, the foundations of linguistic knowledge are at risk of becoming shaky, undermining the very essence of scientific inquiry. Design and Validation of Research Tools and Methodologies is a beacon of hope in the field of linguistic scholarship, enabling a comprehensive solution to the critical issue of research tool design and validation. It presents an extensive exploration of current and groundbreaking methodologies in linguistics, equipping researchers with the knowledge and tools they need to conduct rigorous and dependable research. This book is devoted to the needs of scholars, academics, and practitioners, which brings together diverse perspectives, case studies, and innovative methods. It opens a vibrant dialogue in the linguistic community and paves the way for future advancements in the field.
New Technologies In Virtual And Hybrid Events
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Author : Kulshreshtha, Sharad Kumar
language : en
Publisher: IGI Global
Release Date : 2024-08-12
New Technologies In Virtual And Hybrid Events written by Kulshreshtha, Sharad Kumar and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-12 with Computers categories.
In the wake of the COVID-19 pandemic, events have swiftly transitioned to virtual and hybrid formats. This rapid shift has posed numerous challenges for organizers who are now tasked with navigating the digital landscape. From planning logistics to engaging participants, virtual and hybrid events are intricate and demand innovative solutions. New Technologies in Virtual and Hybrid Events is a comprehensive guide that provides practical strategies and insights to make virtual and hybrid events successful, efficient, and profitable. The book offers a platform to publish research on the practical challenges of virtual and hybrid events. It explores key topics such as platform assessment, audience engagement tools, AI integration, and ethical considerations in event technologies. By offering a deep dive into these areas, the book empowers readers to navigate the complexities of virtual and hybrid events with confidence.