Handbuch Kundenmanagement
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Handbuch Kundenmanagement
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Author : Armin Töpfer
language : de
Publisher: Springer-Verlag
Release Date : 2008-05-10
Handbuch Kundenmanagement written by Armin Töpfer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-10 with Business & Economics categories.
Das gesamtheitliche Kundenmanagement ist nicht nur die herausragende Aufgabe für Marketing und Verkauf, sondern ein Schlüssel zum Erfolg für die gesamte Unternehmung. Kundenzufriedenheit bildet die Basis für Kundenloyalität und Kundenbindung, die über vermehrte Käufe den Kundenwert steigern. Die Konzepte und Methoden zur Analyse der Kundenzufriedenheit und Kundenbindung sowie die Berechnungsmöglichkeiten des Kundenwertes werden detailliert in diesem Buch behandelt. Zahlreiche Umsetzungsbeispiele aus bekannten Unternehmen ergänzen die Darstellung.
Handbook Of Research On Mobile Marketing Management
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Author : Pousttchi, Key
language : en
Publisher: IGI Global
Release Date : 2009-11-30
Handbook Of Research On Mobile Marketing Management written by Pousttchi, Key and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-30 with Computers categories.
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Praxishandbuch Kundenmanagement
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Author : Cam-Mai Brasch
language : de
Publisher: John Wiley & Sons
Release Date : 2007-06-11
Praxishandbuch Kundenmanagement written by Cam-Mai Brasch and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-11 with Business & Economics categories.
Kundenmanagement zählt aktuell zu den herausragenden Management-Aufgaben. Anhand einführender Grundlagen, konkreter Beispiele und detaillierter Leitfäden stellen die Autoren das komplexe Thema anschaulich und praxisnah dar. Sie behandeln in strukturierter und eingängiger Weise alle wesentlichen Aspekte eines ganzheitlichen Managements. Grundlage bildet hierbei der branchenunabhängige Führungs-Ansatz ULTIMA: U(nternehmensweite Kundenstrategie), L(eadership), T(ransparente Kundenorganisation), I(ntegration von Wirtschaftlichkeit und Steuerung), M(anagement von Kunden-kontakten und kundenrelevanten Prozessen), A(npassung von IT-Systemen). Das Buch bietet Mitgliedern des Top-managements einen umfassenden fachlichen Überblick, um Kundenmanagement-Initiativen effektiv zu starten und nachhaltig zu begleiten. Projektmanager und operativ Verantwortliche erhalten ein kompaktes Basiswissen und Tools zur erfolgreichen Umsetzung der Initiativen. Systematische Lösungsansätze und zahlreiche Best Practice Handlungsempfehlungen erleichtern es, die typischen Einstiegs- und Umsetzungshürden zu nehmen und geben konkrete Anregungen für die Praxis.
Holistic Business Model Transformation
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Author : Hartmut F. Binner
language : en
Publisher: Springer Nature
Release Date : 2022-11-17
Holistic Business Model Transformation written by Hartmut F. Binner and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-17 with Business & Economics categories.
This book describes the control loop-oriented change management process for implementing a digital business model via the holistic Organization 4.0 MITO configuration management. The content chapter structure of this MITO book with the description of the different transformation design views is based on the higher-level operational control loop principle within the MITO model segments shown in Figure 1. Whereby the management segment (M) is still subdivided on the default side into the process-related management segment and on the feedback side into the fact-related management segment. The MITO business model based on this supplements the 5 model segments with the downstream customer and upstream supplier segments and integrates the hierarchical process level model into the MITO model representation for the conception of the process-oriented target, management and control system. This book is a translation of the original German 1st edition Ganzheitliche Businessmodell-Transformation by Hartmut F. Binner, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.
European Retail Research
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Author : Peter Schnedlitz
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-09-08
European Retail Research written by Peter Schnedlitz and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-08 with Business & Economics categories.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.
Quality Management For Services
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Author : Manfred Bruhn
language : en
Publisher: Springer Nature
Release Date : 2023
Quality Management For Services written by Manfred Bruhn and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Electronic books categories.
This book provides assistance for ensuring and increasing service quality. Manfred Bruhn presents a holistic, scientifically based approach to quality management for services, which is consistently oriented to the management process with the phases of analysis, planning, control, implementation and controlling of quality management. Core parts of the book are procedures for measuring service quality, instruments for controlling quality and expectation management, the implementation of quality management based on ISO 9000 ff. standards as well as the EFQM model, and comprehensive quality controlling to ensure effectiveness and efficiency. In the previous editions to date, the work has evolved into a handbook and can be used as a reference work for the various topics of quality management for services. Individual topics of quality management or the respective chapters can be worked through independently of each other. The contents Principles of quality management for services Analysis of service quality Planning and control of quality management for services Implementation of quality management for services Quality controlling for services The author Prof. Dr. Dr. h.c. mult. Manfred Bruhn is Professor of Business Administration, in particular Marketing and Corporate Management, at the Faculty of Business and Economics of the University of Basel (Switzerland) and Honorary Professor at the Technical University of Munich (Germany). The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
Genossenschaften Im Fokus Einer Neuen Wirtschaftspolitik
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Author : Johann Brazda
language : en
Publisher: LIT Verlag Münster
Release Date : 2013
Genossenschaften Im Fokus Einer Neuen Wirtschaftspolitik written by Johann Brazda and has been published by LIT Verlag Münster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Cooperative societies categories.
Handbuch Changemanagement Im Krankenhaus
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Author : D. Michael Albrecht
language : de
Publisher: Springer-Verlag
Release Date : 2016-11-24
Handbuch Changemanagement Im Krankenhaus written by D. Michael Albrecht and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-24 with Medical categories.
Die Herausforderung für Kliniken besteht heute darin, sich schnell zu verändern und sich nachhaltig zu entwickeln mit dem Ziel, mehr Leistung zu erbringen – bei besserer Qualität und geringerem Aufwand. International tätige Experten bieten in dem Band ihr Erfahrungswissen, ihre Lösungen und Daten an, um notwendige Veränderungen erfolgreich managen zu können. Die Neuauflage wurde komplett überarbeitet und u. a. um Themen wie Outsourcing und Logistik erweitert. Der Band enthält eine Checkliste mit über 130 Fragen zum 15-Punkte-Sofortprogramm.
Proceedings Of Mac Emm 2015 In Prague
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Author : group of authors
language : en
Publisher: MAC Prague consulting
Release Date : 2015-12-04
Proceedings Of Mac Emm 2015 In Prague written by group of authors and has been published by MAC Prague consulting this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-04 with Business & Economics categories.
Exploring Services Science
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Author : Theodor Borangiu
language : en
Publisher: Springer
Release Date : 2016-05-18
Exploring Services Science written by Theodor Borangiu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-18 with Computers categories.
This book contains the refereed proceedings of the 7th International Conference on Exploring Service Science (IESS), held in Bucharest, Romania, in May 2016.Service science constitutes an interdisciplinary approach to systematic innovation in service systems, integrating managerial, social, legal, and engineering aspects to address the theoretical and practical challenges of the service industry and its economy. The 45 full papers and 13 short papers accepted for IESS were selected from 119 submissions. The papers consider the topics service exploration theories and processes; modeling service requirements and management of business processes; value co-creation through knowledge management and user-centric services; service design methodologies and patterns; service innovation and strategy; IT-based service engineering; servitization in sustainable manufacturing; product-service systems; business software services and data-driven service design; web service design and service-oriented agents; IoT and mobile apps for public transport service management; e-health services and medical data interoperability; and service and IT-oriented learning and education systems.