Handbuch Medienmanagement
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Handbuch Medienmanagement
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Author : Christian Scholz
language : de
Publisher: Springer Science & Business Media
Release Date : 2006-02-09
Handbuch Medienmanagement written by Christian Scholz and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02-09 with Business & Economics categories.
Dieses Buch liefert einen Überblick über alle wichtigen Aspekte des Medienmanagements. Zusätzlich ermöglichen Grundlagenartikel zum Medienmanagement aus interdisziplinärer Perspektive ein umfassendes Verständnis der Medienbranche, ihrer Wirkungen und Handlungsimplikationen. Führende Vertreter aus dem Feld der Medien geben einen umfassenden Einblick in den State-of-the-Art des Gebiets. Durch die ebenfalls enthaltenen Perspektiven anderer, nicht betriebswirtschaftlicher Fachdisziplinen – die hier integrativ zusammenfügt werden – eignet sich das Handbuch auch als Literatur für managementbezogene Fragestellungen aus den Disziplinen Medienrecht, Medienpsychologie, Medienökonomie und Kommunikationswissenschaft.
Handbook Of Media Management And Economics
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Author : Alan Albarran
language : en
Publisher: Routledge
Release Date : 2018-04-27
Handbook Of Media Management And Economics written by Alan Albarran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with Business & Economics categories.
Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.
Handbook Of Media Branding
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Author : Gabriele Siegert
language : en
Publisher: Springer
Release Date : 2015-08-07
Handbook Of Media Branding written by Gabriele Siegert and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-07 with Business & Economics categories.
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.
Handbook On Digital Business Ecosystems
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Author : Baumann, Sabine
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-04-22
Handbook On Digital Business Ecosystems written by Baumann, Sabine and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-22 with Business & Economics categories.
This timely Handbook on Digital Business Ecosystems provides a comprehensive overview of current research and industrial applications as well as suggestions for future developments. Multi-disciplinary in scope, the Handbook includes rigorously researched contributions from over 80 global expert authors from a variety of areas including administration and management, economics, computer science, industrial engineering, and media and communication.
Handbook Of Research On Multidisciplinary Approaches To Literacy In The Digital Age
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Author : Taskiran, Nurdan Oncel
language : en
Publisher: IGI Global
Release Date : 2019-11-29
Handbook Of Research On Multidisciplinary Approaches To Literacy In The Digital Age written by Taskiran, Nurdan Oncel and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-29 with Language Arts & Disciplines categories.
The fast pace of technology in this day and age has made it difficult for individuals to stay informed without becoming lost in the folds of an information overload. Methods used to narrow down information are becoming just as important as providing the information to be discovered. The Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age is a pivotal reference source that provides vital research on the significance of being literate in the age of speed and technology. While highlighting topics such as e-advertising, mobile computing, and visual culture, this publication explores the major issues society has in the information age and the methods of innovative achievements of public or private institutions. This book is ideally designed for researchers, academicians, teachers, and business managers seeking current research on a variety of social sciences in terms of the digital age.
Media Economy And Society
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Author : Christian Fuchs
language : en
Publisher: Taylor & Francis
Release Date : 2023-11-29
Media Economy And Society written by Christian Fuchs and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-29 with Social Science categories.
This essential guide to the critical study of the media economy in society teaches students how to critically analyse the political economy of communication and the media. The book introduces a variety of methods and topics, including the political economy of communication in capitalism, the political economy of media concentration, the political economy of advertising, the political economy of global media and transnational media corporations, class relations and working conditions in the capitalist media and communication industry, the political economy of the Internet and digital media, the information society and digital capitalism, the public sphere, Public Service Media, the Public Service Internet, and the political economy of media management. This will be an ideal textbook for a variety of courses relating to media and communication, including Media Economics; Political Economy of Communication; Media, Culture, and Society; Critical Media and Communication Studies; Media Sociology; Media Management; and Media Business Studies.
Value Oriented Media Management
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Author : Klaus-Dieter Altmeppen
language : en
Publisher: Springer
Release Date : 2017-04-27
Value Oriented Media Management written by Klaus-Dieter Altmeppen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-27 with Business & Economics categories.
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.
Communication Innovation Quality
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Author : Miguel Túñez-López
language : en
Publisher: Springer
Release Date : 2018-07-10
Communication Innovation Quality written by Miguel Túñez-López and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-10 with Technology & Engineering categories.
This book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production, distribution and commercialisation. It has been edited by Professors Miguel Túñez-López (Universidade de Santiago de Compostela, Spain), Valentín-Alejandro Martínez-Fernández (Universidade da Coruña, Spain), Xosé López-García (Universidade de Santiago de Compostela, Spain), Xosé Rúas-Araújo (Universidade de Vigo, Spain) and Francisco Campos-Freire (Universidade de Santiago de Compostela, Spain). The book includes contributions from European and American experts, who offer their views on the audiovisual sector, journalism and cyberjournalism, corporate and institutional communication, and education. It particularly highlights the role of new technologies, the Internet and social media, including the ethics and legal dimensions. With 30 contributions, grouped into diverse chapters, on information preferences and uses in journalism, as well as public audiovisual policies in the European Union, related to governance, funding, accountability, innovation, quality and public service, it provides a reliable media resource and presents lines of future development.
Research Anthology On Combating Cyber Aggression And Online Negativity
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2022-03-04
Research Anthology On Combating Cyber Aggression And Online Negativity written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-04 with Education categories.
The advent of the internet and social media were landmarks in furthering communication technologies. Through social media websites, families, friends, and communities could connect in a way never seen. Though these websites are helpful tools in facilitating positive interaction, they have also allowed users to verbally attack and bully each other with no fear of repercussion. Moreover, online predators will often use these tools to harass, stalk, and in some cases even lure their victims. Particularly rampant among adolescents, these harmful actions must be mitigated in order to safeguard the mental health and physical safety of users. The Research Anthology on Combating Cyber-Aggression and Online Negativity discusses the research behind cyber-aggression and cyber bullying, as well as methods to predict and prevent online negativity. It presents policy, technological, and human intervention practices against cyber-aggression. Covering topics such as media literacy, demographic variables, and workplace cyberbullying, this major reference work is a critical resource for students and educators of higher education, libraries, social media administrators, government organizations, K-12 teachers, computer scientists, sociologists, psychologists, human resource managers, researchers, and academicians.
Information Markets
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Author : Frank Linde
language : en
Publisher: Walter de Gruyter
Release Date : 2011
Information Markets written by Frank Linde and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Information Markets is a compendium of the i-commerce, the commerce with digital information, content as well as software. Information Markets is a comprehensive overview of the state of the art of economic and information science endeavors on the markets of digital information. It provides a strategic guideline for information providers how to analyse their market environment and how to develop possible strategic actions. It is a book for information professionals, both for students of LIS (Library and Information Science), CIS (Computer and Information Science) or Information Management curricula and for practitioners as well as managers in these fields.