Value Oriented Media Management
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Value Oriented Media Management
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Author : Klaus-Dieter Altmeppen
language : en
Publisher: Springer
Release Date : 2017-04-27
Value Oriented Media Management written by Klaus-Dieter Altmeppen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-27 with Business & Economics categories.
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.
Media Management Matters
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Author : Ulrike Rohn
language : en
Publisher: Routledge
Release Date : 2020-03-13
Media Management Matters written by Ulrike Rohn and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-13 with Business & Economics categories.
This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business and policy.
Handbook Of Media Management And Economics
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Author : Alan Albarran
language : en
Publisher: Routledge
Release Date : 2018-04-27
Handbook Of Media Management And Economics written by Alan Albarran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with Business & Economics categories.
Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.
Media Management
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Author : Bernd W. Wirtz
language : en
Publisher: Springer Nature
Release Date : 2020-09-11
Media Management written by Bernd W. Wirtz and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-11 with Business & Economics categories.
“Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.” Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG “The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior.” The textbook “Media and Internet Management” stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers.” Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG “The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book is an absolute “must have” for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers.” Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG “Media Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers. ” Prof. Dr. Bozena I. Mierzejewska, Editor of The International Journal on Media Management, Fordham University, New York “Summed up, with his second edition Wirtz managed to strengthen the outstanding position of his publication “Media Management”. His textbook shines because of its content, analytical clearness and the high relevance for business practice without losing its academic background. With the second edition this book has established its position in the field of media business as the leading standard reference book in Germany. It is suitable for business students, lectures as well as managers who can gain magnificent information from it.” Prof. Dr. Wolfgang Fritz, Director of the Institute of Marketing, Braunschweig University of Technology, Germany; Honorary Professor at the Institute of Business Administration, University of Vienna, Austria.
Media And Change Management
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Author : Matthias Karmasin
language : en
Publisher: Springer Nature
Release Date : 2022-02-15
Media And Change Management written by Matthias Karmasin and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-15 with Business & Economics categories.
Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc. This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.
The Rowman Littlefield Handbook Of Media Management And Business
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Author : L. Meghan Mahoney
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2020-12-15
The Rowman Littlefield Handbook Of Media Management And Business written by L. Meghan Mahoney and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-15 with Language Arts & Disciplines categories.
The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.
Film And Television Production In The Age Of Climate Crisis
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Author : Pietari Kääpä
language : en
Publisher: Springer Nature
Release Date : 2022-08-18
Film And Television Production In The Age Of Climate Crisis written by Pietari Kääpä and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-18 with Social Science categories.
This volume brings together a range of voices from across the global environmental media community to build a comparative international set of perspectives on ‘green’ film and television production. Through this, it provides a necessary intervention in environmental media studies that actively foregrounds media infrastructure, production, policy, and labour – that is, the management and practice of media production cultures. Due to its immense sociocultural influence and economic resources, the global screen media industry is at the forefront of raising awareness for the political and social issues resulting from accelerated environmental instability. However, the 21st century relationship between screen media and the environment has another face that demands urgent scrutiny. The advent of the digital age and the vast electrical and Information and Communication Technologies (ICT) infrastructures required to support digital production, distribution, and archiving has resulted in the rapid expansion and diversification of the industry’s resource use, infrastructure construction, energy dependency, and consequent waste and emissions production. Addressing these structures is essential to alleviating their environmental and social impact and ensuring that the industry’s rhetoric on environmental responsibility is reflected in its practice. As a mitigating counterbalance to the above trends, there has been a heightenedpush for sustainability measures along various lines of industry management, policy, and practice. These initiatives—including the cultural values they reflect, the political economies that form their logic, the managerial and marketing tactics that orchestrate them, and the environmental realities of their implementation—form the central object of inquiry for this collection.
A Research Agenda For Media Economics
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Author : Alan B. Albarran
language : en
Publisher: Edward Elgar Publishing
Release Date : 2019-12-27
A Research Agenda For Media Economics written by Alan B. Albarran and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-27 with Business & Economics categories.
Presenting cutting-edge thoughts on media economics, its history and development, and looking forward to its future, this timely book investigates the changing face of the field. With contributions from some of the most prominent media economics scholars in the world, this provocative and visionary Research Agenda covers theory development, consumer and audience demand, information and cultural goods, and technological dimensions.
The Markets For News
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Author : Helle Sjøvaag
language : en
Publisher: Taylor & Francis
Release Date : 2022-11-17
The Markets For News written by Helle Sjøvaag and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-17 with Language Arts & Disciplines categories.
In the face of ongoing digitisation, The Markets for News examines how certain established economic features of the news industry have persisted and what makes them such stable frameworks for journalistic organisations. Drawing on an analysis of Scandinavian news industries, this text revises journalism’s economic foundations in the context of the algorithmically driven platform economy. Exploration of features such as journalism’s two-sided market model, the network effect of platforms, and chain ownership, leads to a discussion about how journalism faces disruption from the introduction of artificial intelligence in the production, dissemination, and sale of news. As journalism undergoes transformations due to revenue losses, this book recognises a return to certain enduring features of journalism’s organisational form, in particular the chain ownership form, that enables scale in adapting to platform logics and economics. This text serves as a basis for a theoretical discussion about strategic media management and critical political economy in the age of digital disruption. This is an insightful book for academics and researchers in the fields of journalism, media industries, media policy and, communication studies.
Sdg18 Communication For All Volume 2
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Author : Jan Servaes
language : en
Publisher: Springer Nature
Release Date : 2023-03-24
Sdg18 Communication For All Volume 2 written by Jan Servaes and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-24 with Social Science categories.
The 2030 agenda for development, or what is known as the Sustainable Development Goals (SDGs), is perhaps the most ambitious agenda collectively agreed upon by 193 countries in human history. Yet, the framers of the 2030 agenda for development forgot to dedicate one goal focused on the role of communication in achieving the SDGs. Such oversight has attracted the attention of media and communication scholars alike, journalists, and policymakers who understand that it is nearly impossible to achieve the SDGs without the articulation and embrace of the role of communication in development. Volume 2 provides in-depth and specific explorations into regional perspectives concerning communication and the SDGs, with research on a rich array of sources, including Latin America, Africa, Australia, as well as special cases relating to timely studies such as social media, COVID-19, marginalized voices, and women's equality.