The Rowman Littlefield Handbook Of Media Management And Business
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The Rowman Littlefield Handbook Of Media Management And Business
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Author : L. Meghan Mahoney
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2020-12-15
The Rowman Littlefield Handbook Of Media Management And Business written by L. Meghan Mahoney and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-15 with Language Arts & Disciplines categories.
The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.
De Gruyter Handbook Of Media Economics
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Author : Ulrike Rohn
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2024-05-20
De Gruyter Handbook Of Media Economics written by Ulrike Rohn and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-20 with Business & Economics categories.
The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.
The Sage Handbook Of Social Media Marketing
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Author : Annmarie Hanlon
language : en
Publisher: SAGE
Release Date : 2022-06-16
The Sage Handbook Of Social Media Marketing written by Annmarie Hanlon and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-16 with Business & Economics categories.
This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales.
The Bloomsbury Handbook Of Transgender Studies
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Author : J.E. Sumerau
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2023-01-30
The Bloomsbury Handbook Of Transgender Studies written by J.E. Sumerau and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-30 with Social Science categories.
The Rowman & Littlefield Handbook of Transgender Studies is a comprehensive yet concise overview of important issues, themes, and research on transgender people and populations. Coupling both their scholarly expertise with their lived experiences, the contributors tackle a full gamut of topics, including medical care, education, coming out, bathroom and military politics and possibilities, and the creation of families. The volume opens with an introduction from the editor who outlines her own journey and experience searching for information on “transgender studies” in the early 2010's. Since then, the field has risen in prominence and is one of the fastest growing areas of research in gender studies. Scholars and students alike will find this to be an accessible and essential primer on the societal forces that impact and shape the lives of transgender people.
Global Communication
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Author : Yahya R. Kamalipour
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2024-03-05
Global Communication written by Yahya R. Kamalipour and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-05 with Language Arts & Disciplines categories.
The fourth edition of Global Communication is the most comprehensive, multidisciplinary, multicultural, authoritative, and cutting-edge book published in the fields of media, culture, journalism, and communications. Twenty-four highly accomplished and prominent media scholars representing ten countries provide a survey of international communication, public relations and advertising, implications of globalization, international law and regulation, global culture, propaganda, transnational media, the shifting politics of media, trends in communication and information technology, and much more. The fourth edition includes six new contributors (Lee B. Artz, Daniela V. Dimitrova, Berna Ackali Gur, Petros Iosifidis, Perry Keller, and Nicholas Nicoli) who cover such issues as politics of global culture, global theories, global law, implications of internet and politics. Other chapters are fully updated to foreground contemporary examples and major events that have impacted our global communication environment. Collectively, new contributions and updated chapters reflect the rapid technological and communications changes that are taking place nationally and globally. This eclectic book helps students to understand the emergence of globalization and its effects on a worldwide scale. Contributors: Lee B. Artz, George A. Barnett, Vibert C. Cambridge, Jane Campbell, Theresa Carilli, Benjamin A. Davis, Daniela V. Dimitrova, John D. H. Downing, Richard A. Gershon, Berna Ackali Gur, Cees Hamelink, Petros Iosifidis, Yahya Kamalipour, Yesim Kaptan, Perry Keller, Dean Kruckeberg, Lars Lundgren, Vincent Mosco, Nicholas Nicoli, Allen Palmer, Kuldip R. Rampal, Devan Rosen, Harmeet Sawhney, Richard Vincent, and Marina Vujnovic.
De Gruyter Handbook Of Media Technology And Innovation
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Author : Richard A. Gershon
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2025-01-27
De Gruyter Handbook Of Media Technology And Innovation written by Richard A. Gershon and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-27 with Business & Economics categories.
The De Gruyter Handbook of Media Technology and Innovation brings together scholars from around the world to provide key insights on emerging technology trends and issues related to the fields of media management, information technology, product design planning and digital lifestyle. This handbook is about the power of good ideas. It’s about those business enterprises, government planners, educators and entrepreneurs that have harnessed the power of good ideas to become real difference makers in the world we live in. Keeping pace with fast paced technology change requires ongoing assessment and reassessment of the media management and technology fields to address important questions and emerging issues. A major premise of this book is that given the complex and ever-changing state of media technology – we have a responsibility and obligation to engage in a broader interdisciplinary dialogue whose purpose is to understand the current and future state of media technology and innovation as well as to appreciate the social impact that such technologies have on business, education and the general public. Forecasting the future, as any weatherperson or stock broker can tell you, is a risky business. But in this book we use the phrase "the creative next step" as a way to talk about the future and what we can expect in terms of the opportunities and challenges going forward.
Next Generation Of Internet Of Things
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Author : Raghvendra Kumar
language : en
Publisher: Springer Nature
Release Date : 2021-06-14
Next Generation Of Internet Of Things written by Raghvendra Kumar and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-14 with Technology & Engineering categories.
This book includes selected papers from the International Conference on Next Generation of Internet of Things (ICNGIoT 2021), organized by the Department of Computer Science and Engineering, School of Engineering, GIET University, Gunupur, Odisha, India, during 5–6 February 2021. The book covers topics such as IoT network design and architecture, IoT network virtualization, IoT sensors, privacy and security for IoT, SMART environment, social networks, data science and data analytics, cognitive intelligence and augmented intelligence, and case studies and applications.
Digital Media And Innovation
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Author : Richard A. Gershon
language : en
Publisher: Taylor & Francis
Release Date : 2024-03-26
Digital Media And Innovation written by Richard A. Gershon and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-26 with Business & Economics categories.
This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals.
Strategic Social Media
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Author : L. Meghan Mahoney
language : en
Publisher: John Wiley & Sons
Release Date : 2024-02-27
Strategic Social Media written by L. Meghan Mahoney and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-27 with Business & Economics categories.
Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the future Highlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social media Contains social media strategies readers can apply to any past, present, or future social media platform Helps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing efforts Provides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.
The Data Analytics Advantage
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Author : Laeeq Khan
language : en
Publisher: Oxford University Press
Release Date : 2025-08-22
The Data Analytics Advantage written by Laeeq Khan and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-22 with Business & Economics categories.
The Data Analytics Advantage is a practical guide to social media analytics for anyone looking to understand and leverage social media data. It blends academic concepts with real-world examples, making complex ideas accessible without requiring advanced technical skills. The book is structured around a simple three-stage framework--discovery, analysis, visualization--designed to help readers make strategic decisions using social media data. Readers will come away with a solid grasp of theoretical concepts as well as hands-on experience through practical exercises, making The Data Analytics Advantage an indispensable resource for students, social media administrators, marketers, and data analysts alike in the rapidly evolving field of social media analytics.