Handel Wewn Trzny 2 Frontcover
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The Scapegoat Generation
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Author : Mike A. Males
language : en
Publisher:
Release Date : 1996
The Scapegoat Generation written by Mike A. Males and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Family & Relationships categories.
Presents myths and facts about social problems confronting American adolescents, offering a perspective on crime, violence, drugs, teen pregnancy, suicide, and more.
Functional Food Product Development
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Author : Jim Smith
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-08
Functional Food Product Development written by Jim Smith and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-08 with Technology & Engineering categories.
According to an August 2009 report from PricewaterhouseCoopers, the United States market for functional foods in 2007 was US$ 27 billion. Forecasts of growth range from between 8.5% and 20% per year, or about four times that of the food industry in general. Global demand by 2013 is expected to be about $100 billion. With this demand for new products comes a demand for product development and supporting literature for that purpose. There is a wealth of research and development in this area and great scope for commercialization, and this book provides a much-needed review of important opportunities for new products, written by authors with in-depth knowledge of as yet unfulfilled health-related needs. This book addresses functional food product development from a number of perspectives: the process itself; health research that may provide opportunities; idea creation; regulation; and processes and ingredients. It also features case studies that illustrate real product development and commercialization histories. Written for food scientists and technologists, this book presents practical information for use in functional food product development. It is an essential resource for practitioners in functional food companies and food technology centres and is also of interest to researchers and students of food science. Key features: A comprehensive review of the latest opportunities in this commercially important sector of the food industry Includes chapters highlighting functional food opportunities for specific health issues such as obesity, immunity, brain health, heart disease and the development of children. New technologies of relevance to functional foods are also addressed, such as emulsion delivery systems and nanoencapsulation. Includes chapters on product design and the use of functional ingredients such as antioxidants, probiotics and prebiotics as well as functional ingredients from plant and dairy sources Specific examples of taking products to market are provided in the form of case studies e.g. microalgae functional ingredients Part of the Functional Food Science and Technology book series (Series Editor: Fereidoon Shahidi)
Rosyjski Rewizjonizm Wobec Zachodu
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Author : Marcin Kaczmarski
language : pl
Publisher:
Release Date : 2009
Rosyjski Rewizjonizm Wobec Zachodu written by Marcin Kaczmarski and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
A Grammar Of Contemporary Polish
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Author : Oscar E. Swan
language : en
Publisher: Slavica Publishers
Release Date : 2002
A Grammar Of Contemporary Polish written by Oscar E. Swan and has been published by Slavica Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Foreign Language Study categories.
Market Led Strategic Change
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Author : Nigel F. Piercy
language : en
Publisher: Routledge
Release Date : 2012-05-04
Market Led Strategic Change written by Nigel F. Piercy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-04 with Business & Economics categories.
The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century.
Marketing Plans
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Author : Malcolm McDonald
language : en
Publisher:
Release Date : 1985-01-01
Marketing Plans written by Malcolm McDonald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985-01-01 with Business & Economics categories.
Demonstrates how to conduct a marketing audit, discusses short- and long-term goals, and offers practical advice on strategy, advertising, sales promotions, pricing, and distribution
Transport Systems Policy And Planning
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Author : Rodney Tolley
language : en
Publisher: Routledge
Release Date : 2014-07-15
Transport Systems Policy And Planning written by Rodney Tolley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-15 with Political Science categories.
Provides a unique review of the major spatial aspects of transport systems, a detailed analysis of transport problems in urban and rural areas, an evaluation of social and environmental impacts, and a planning and policy overview. Divided into four parts, each considering a different aspect of transport geography. The first part outlines the basic geography of transport and examines transport and spatial structures, focusing upon the varying contributions made by transport to industrial, agricultural and urban development. Part two moves to consider specific transport systems at both national and international scales, drawing on studies from industrialised and developing nations and discussing the effects upon transport of the political changes in the former USSR and Eastern Europe. The third part examines some of the many problems of transport and urban and rural areas using specific examples to illustrate the contrasting difficulties and evaluate current urban transportation planning methods.
Strategic Marketing
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Author : Torsten Tomczak
language : de
Publisher: Springer
Release Date : 2017-09-15
Strategic Marketing written by Torsten Tomczak and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-15 with Business & Economics categories.
Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht. Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.
Strategic Marketing Planning
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Author : Richard M.S. Wilson
language : en
Publisher: Routledge
Release Date : 2010-05-04
Strategic Marketing Planning written by Richard M.S. Wilson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-04 with Business & Economics categories.
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures
The Interpreting Studies Reader
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Author : Franz Pöchhacker
language : en
Publisher: Psychology Press
Release Date : 2002
The Interpreting Studies Reader written by Franz Pöchhacker and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Language Arts & Disciplines categories.
The Interpreting Studies Readeris the definitive guide to the growing area of interpreting studies. Spanning the multiple and diverse approaches to interpreting, it draws together the key articles in the field and puts them in their thematic and social contexts. This is a comprehensive overview of interpreting studies and the new directions the subject is taking in the twenty-first century. Features include: *an introductory essay reviewing the evolution of interpreting studies *organization into seven thematic sections, each with an editors' introduction *a comprehensive bibliography and suggestions for further reading. The Interpreting Studies Readeris an invaluable introduction and reference for students, researchers and practitioners.