High Visibility Third Edition
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High Visibility Third Edition
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Author : Irving Rein
language : en
Publisher: McGraw Hill Professional
Release Date : 2006-01-06
High Visibility Third Edition written by Irving Rein and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-06 with Business & Economics categories.
The classic guide to personal and public image making--now updated for the digital age The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession! "High Visibility brilliantly captures the how, why, and what of the celebrity-building process." --Al Reis, bestselling author of Positioning and Marketing Warfare "High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology." --Peter Carlson, Washington Post Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.
High Visibility
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Author : Irving J. Rein
language : en
Publisher: Dodd Mead
Release Date : 1987
High Visibility written by Irving J. Rein and has been published by Dodd Mead this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
A fascinating look at how executives, politicians, entertainers, athletes and other professionals creat, market, and achieve successful images. Illustrated.
High Visibility
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Author : Irving Rein
language : en
Publisher:
Release Date : 2000
High Visibility written by Irving Rein and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
High Visibility
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Author : Irving J. Rein
language : en
Publisher: McGraw-Hill Companies
Release Date : 1997
High Visibility written by Irving J. Rein and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Advertising categories.
High Visibility is the ground-breaking book that describes and explains the whole new industry that has evolved to help you - as a professional - achieve this much-sought-after celebrity.
6 Steps To Free Publicity Third Edition
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Author : Marcia Yudkin
language : en
Publisher: Red Wheel/Weiser
Release Date : 2008-10-01
6 Steps To Free Publicity Third Edition written by Marcia Yudkin and has been published by Red Wheel/Weiser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-01 with Business & Economics categories.
Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques—from blogs and social media to viral videos and podcasting—along with the basics of earning ink or air time. It also covers: * Getting started—how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you’ll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!
Fundamentals And Applications Of Microfluidics Third Edition
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Author : Nam-Trung Nguyen
language : en
Publisher: Artech House
Release Date : 2019-01-31
Fundamentals And Applications Of Microfluidics Third Edition written by Nam-Trung Nguyen and has been published by Artech House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-31 with Technology & Engineering categories.
Now in its Third Edition, the Artech House bestseller, Fundamentals and Applications of Microfluidics, provides engineers and students with the most complete and current coverage of this cutting-edge field. This revised and expanded edition provides updated discussions throughout and features critical new material on microfluidic power sources, sensors, cell separation, organ-on-chip and drug delivery systems, 3D culture devices, droplet-based chemical synthesis, paper-based microfluidics for point-of-care, ion concentration polarization, micro-optofluidics and micro-magnetofluidics. The book shows how to take advantage of the performance benefits of microfluidics and serves as an instant reference for state-of-the-art microfluidics technology and applications. Readers find discussions on a wide range of applications, including fluid control devices, gas and fluid measurement devices, medical testing equipment, and implantable drug pumps. Professionals get practical guidance in choosing the best fabrication and enabling technology for a specific microfluidic application, and learn how to design a microfluidic device. Moreover, engineers get simple calculations, ready-to-use data tables, and rules of thumb that help them make design decisions and determine device characteristics quickly.
Emergency Items Catalogue 3rd Edition Volume 1
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Author :
language : en
Publisher: Red Cross Red Crescent
Release Date :
Emergency Items Catalogue 3rd Edition Volume 1 written by and has been published by Red Cross Red Crescent this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Electrical Power Cable Engineering Third Edition
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Author : William A. Thue
language : en
Publisher: CRC Press
Release Date : 2011-12-13
Electrical Power Cable Engineering Third Edition written by William A. Thue and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-13 with Technology & Engineering categories.
Fully updated, Electrical Power Cable Engineering, Third Edition again concentrates on the remarkably complex design, application, and preparation methods required to terminate and splice cables. This latest addition to the CRC Press Power Engineering series covers cutting-edge methods for design, manufacture, installation, operation, and maintenance of reliable power cable systems. It is based largely on feedback from experienced university lecturers who have taught courses on these very concepts. The book emphasizes methods to optimize vital design and installation of power cables used in the interrelated fields of electrical, mechanical, and, to some extent, civil engineering. An in-depth exploration of power cable characteristics and applications, it illustrates the many factors that can hinder real-world cable performance. Content focuses on low and medium voltages, considering that these are used for the majority of cables in service globally. This edition also details techniques for testing shielded power cable systems in the field, demonstrating how conductor material size and design depend on ampacity, voltage regulation, and other factors. Covering everything from manufacturing to testing, this resource will benefit: Cable engineers and technicians (working for investor-owned utilities, rural electric cooperatives, and industrial manufacturers) who need to improve their oversight and understanding of power cables Universities that offer electrical power courses Professionals who must master new power cable terminology, engineering characteristics, and background information that will aid them in their decision making responsibilities The author is a life fellow of the IEEE and one of the original developers of industry standards for cables and accessories. To simplify field fundamentals and techniques for less experienced readers, his book contains new, updated, and expanded chapters and an extensive glossary, in addition to useful references, tables, equations, and photographs. More experienced engineers will appreciate the book’s invaluable updates on the emerging materials, products, and concepts driving their dynamic field.
Mastering Technical Sales The Sales Engineer S Handbook Third Edition
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Author : John Care
language : en
Publisher: Artech House
Release Date : 2014-07-01
Mastering Technical Sales The Sales Engineer S Handbook Third Edition written by John Care and has been published by Artech House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-01 with Business & Economics categories.
Every high-tech sales team today has technical pros on board to “explain how things work,” and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their technical background—all spelled out step-by-step by a pair of technical sales experts with decades of eye-popping, industry-giant success under their belt.
Environmental Health Third Edition
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Author : D. W MOELLER
language : en
Publisher: Harvard University Press
Release Date : 2009-06-30
Environmental Health Third Edition written by D. W MOELLER and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-30 with Science categories.
"Environmental Health" has established itself as the most succinct and comprehensive textbook on the subject. This extensively revised and rewritten third edition continues this tradition by incorporating new developments and by adding timely coverage of topics such as environmental economics and terrorism. As in previous volumes, the new edition presents balanced assessments of environmental problems, examining their local and global implications, their short- and long-range impacts, and their importance in both developed and less developed countries of the world. The "Third Edition" also addresses emerging issues such as environmental justice, deforestation, the protection of endangered species, multiple chemical sensitivity, and the application of the threshold concept in evaluating the effects of toxic and radioactive materials. Whether discussing acid rain, ozone depletion, global warming, or more traditional subjects such as the management and control of air, water, and food, Dade Moeller emphasizes the need for a systems approach. As with previous volumes, "Environmental Health, Third Edition," offers a depth of understanding that is without peer. While it covers technical details, it is also a book that anyone with an interest in the environment can pick up and browse at random.