History And Future Of Mass Media
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History And Future Of Mass Media
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Author : David Demers
language : en
Publisher: Hampton Press (NJ)
Release Date : 2007
History And Future Of Mass Media written by David Demers and has been published by Hampton Press (NJ) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Language Arts & Disciplines categories.
This book argues that the no-Marxists mostly have it wrong. Although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals, this does not mean corporate media have less capacity to facilitate social change than entrepreneurial or other forms of media. In fact, historical evidence and comparative critical studies presented in this book show that mass media become more, not less, critical of dominant power groups, institutions and value systems as they become more "corporatized."This proposition is part of a larger theoretical model that integrates the role of both social structure and human agency in explaining the persistence of modern capitalism. The structural part of the theory also enables scholars to make predictions about the future of mass media, including the ideas that the Internet is "stealing" some of the mediating power of traditional mass media, and the market power of global media will grow in absolute terms but will shrink in relative terms because of increasing competition from new and traditional media.
The Evolution Of Media
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Author : Michael A. Noll
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2006-12-19
The Evolution Of Media written by Michael A. Noll and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-19 with Language Arts & Disciplines categories.
A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.
Mass Media In 2025
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Author : Erwin K. Thomas
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2001-08-30
Mass Media In 2025 written by Erwin K. Thomas and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-08-30 with Language Arts & Disciplines categories.
The future of mass media may appear unpredictable and too complex to fathom, but Mass Media in 2025 takes a scholarly, theoretical approach to identifying trends and explaining their possibilities. Noted contributors approach a variety of media with a solid grounding in the history of each, and an eye for which may be vulnerable and which may thrive in the new technological age. Trends such as interactivity and niche building will affect everything from the newspaper to public relations, and this collection of essays provides a fascinating guide to where the next decades may take us. Regardless of the visual, aural, or printed form, Mass Media in 2025 illustrates the degree to which older media will have to incorporate the level of interaction and specialization offered by newer media if they are to survive. These effects can already be seen in the proliferation of television channels, in the ironic bent of advertising, in the rise of infotainment in news organizations. This book shows not only how all of this has come to be, but also, more importantly, where it will go.
Mass Media In China
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Author : Won H. Chang
language : en
Publisher:
Release Date : 1989-01-01
Mass Media In China written by Won H. Chang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-01-01 with categories.
The Future Of The Mass Audience
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Author : W. Russell Neuman
language : en
Publisher: Cambridge University Press
Release Date : 1991-11-29
The Future Of The Mass Audience written by W. Russell Neuman and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-11-29 with Performing Arts categories.
This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication.
Mass Media In China
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Author : Won Ho Chang
language : en
Publisher: Wiley-Blackwell
Release Date : 1989
Mass Media In China written by Won Ho Chang and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Social Science categories.
Mass Media Education In Transition
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Author : Thomas Dickson
language : en
Publisher: Routledge
Release Date : 1999-08-01
Mass Media Education In Transition written by Thomas Dickson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-08-01 with Language Arts & Disciplines categories.
Media educators have long been debating the nature and purpose of media education. Issues relating to new technologies and the changing state of the media industry are ongoing concerns, but some of the most difficult questions go to the actual structure of media education itself: Is it best represented as an integrated field? Should it merge with other communication subfields, or potentially split into several separate fields? Media practitioners complicate matters further by questioning the necessity for media education at all. The continued consideration of and reaction to these issues will have a significant effect on media-related education and its associated practices. In Mass Media Education in Transition, Thomas Dickson gives careful consideration to the state of media education and its future directions. He provides a history of mass media-related education as well as an overview of the major issues affecting media education at the end of the 20th century. He incorporates the visions of media education leaders as to the possible directions the field may take in the next century and includes in his discussion information that has been previously unknown or not readily available to media educators. This volume provides a broad view of the major issues affecting all aspects of media education: print and broadcast journalism, advertising, public relations, and media studies. It also offers detailed insights as to the possibilities that lie ahead as the field continues to develop--a new professionalism, or a return to a prior vision of media-related education, or possibly something quite different.
History Of The Mass Media In The United States
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Author : Margaret A. Blanchard
language : en
Publisher: Routledge
Release Date : 2013-12-19
History Of The Mass Media In The United States written by Margaret A. Blanchard and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-19 with History categories.
The influence of the mass media on American history has been overwhelming. History of the Mass Media in the United States examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history. History of Mass Media in the United States contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media.
The Long History Of New Media
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Author : David W. Park
language : en
Publisher: Peter Lang Incorporated, International Academic Publishers
Release Date : 2011
The Long History Of New Media written by David W. Park and has been published by Peter Lang Incorporated, International Academic Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Digital media categories.
This volume examines the role of history in the study of new media and of newness itself, discussing how the 'new' in new media must be understood to be historically constructed. Furthermore, the new is constructed with an eye on the future, or more correctly, an eye on what we think the future will be. Chapters by eminent scholars address the connection between historical consideration and new media. Some assess the historical descriptions of the development of new media; others hinge on the issue of newness as it relates to existing practices in media history. Remaining essays address the shifting patterns of storage at work in media inscription, as they relate to the practice of history, and to the past and contemporary cultural formations. Together they offer a ground-breaking assessment of the long history of new media, clearly recognizing that the new media of today will be the traditional media of tomorrow, and that an emphasis on the history of the future sheds light on what this newness can be said to represent.
The Future Of Post Human Mass Media
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Author : Peter Baofu
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2009-01-14
The Future Of Post Human Mass Media written by Peter Baofu and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-14 with History categories.
Why should mass media be informational and accurate as much as its proponents would claim—and, conversely, disinformational and propagandistic as much as its critics would argue? Contrary to the conventional wisdom held by many since the modern era of mass media, neither of the two opposing views is correct, to the extent that a total analysis of media influence has yet to be adequately explored and understood. Something fundamentally vital to the analysis of communication has been missing. This is not to say, however, that the literature on media studies hitherto existing in history has been much ado about nothing; on the contrary, indeed, much can be learned from different theoretical approaches in the field. But the important point to remember here is that this book aims to show an alternative (better) way to understand the nature of mass media (which goes beyond both the pros and cons in the literature on media influence, while learning from them all). If true, this seminal view will alter the way of how mass media are to be understood, with its enormous theoretical implications for going beyond the existing paradigms on the future of communication, in a small sense—and for predicting the future of open and closed societies, in a large sense.