History Of Public Relations
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Public Relations History
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Author : Cayce Myers
language : en
Publisher: Routledge
Release Date : 2020
Public Relations History written by Cayce Myers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Public relations categories.
This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, corporate communication, and entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.
Pathways To Public Relations
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Author : Burton St. John III
language : en
Publisher: Routledge
Release Date : 2014-04-24
Pathways To Public Relations written by Burton St. John III and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-24 with Business & Economics categories.
Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on practice, frequently couched within an American historical context. This volume responds to such approaches by expanding the framework for understanding public relations history, investigating broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures and countries at different times in history. With its unique cultural and contextual emphasis, Pathways to Public Relations shifts the paradigm of public relations history away from traditional methodologies and assumptions, and provides a new and unique entry point into this complicated arena.
Public Relations History
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Author : Scott M. Cutlip
language : en
Publisher: Routledge
Release Date : 2013-11-05
Public Relations History written by Scott M. Cutlip and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Business & Economics categories.
This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. This history opens with the 17th Century efforts of land promoters and colonists to lure settlers from Europe -- mainly England -- to this primitive land along the Atlantic Coast. They used publicity, tracts, sermons, and letters to disseminate rosy, glowing accounts of life and opportunity in the new land. The volume closes with a description of the public relations efforts of colleges and other non-profit agencies in the late 19th and early 20th centuries, thus providing a bridge across the century line. This study of the origins of public relations provides helpful insight into its functions, its strengths and weaknesses, and its profound though often unseen impact on our society. Public relations or its equivalents -- propaganda, publicity, public information -- began when mankind started to live together in tribal camps where one's survival depended upon others of the tribe. To function, civilization requires communication, conciliation, consensus, and cooperation -- the bedrock fundamentals of the public relations function. This volume is filled with robust public struggles -- the struggles of which history is made and a nation built: * the work of the Revolutionaries, led by the indomitable Sam Adams, to bring on the War of Independence that gave birth to a New Nation; * the propaganda of Alexander Hamilton, James Madison, and John Jay in the Federalist papers to win ratification of the U.S. Constitution -- prevailing against the propaganda of the AntiFederalists led by Richard Henry Lee; * the battle between the forces of President Andrew Jackson, led by Amos Kendall, and those of Nicholas Biddle and his Bank of the United States which presaged corporate versus government campaigns common today: * the classic presidential campaign of 1896 which pitted pro-Big Business candidate William McKinley against the Populist orator of the Platte, William Jennings Bryan. This book details the antecedents of today's flourishing, influential vocation of public relations whose practitioners -- some 150,000 professionals -- make their case for their clients or their employers in the highly competitive public opinion marketplace.
History Of Public Relations
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Author :
language : en
Publisher:
Release Date : 2015
History Of Public Relations written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
The Unseen Power
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Author : Scott M. Cutlip
language : en
Publisher: Routledge
Release Date : 2013-11-05
The Unseen Power written by Scott M. Cutlip and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Language Arts & Disciplines categories.
Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900. For example, the book tells how: * President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital. * Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s. * William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy. * Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves -- and made millions doing it. * Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process. * Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety. This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs -- a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.
The History Of Public Relations In China
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Author : Ke Xue
language : en
Publisher: Springer
Release Date : 2023-11-18
The History Of Public Relations In China written by Ke Xue and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-18 with Political Science categories.
This book is the first on the history of Chinese public relations, and has been selected as one of the “40 representative books for 40 years of public relations in China” by the Public Relations Society of China. In four chapters, it systematically reviews and analyzes the trajectory and evolution of public relations in China from the very start – when the “reform and opening” policy was adopted in 1978 – to the present. The book will help both established and new scholars and practitioners in the field to understand the changing nature of public relations in China. It offers a unique perspective by placing the discussion of the development of public relations in the general context of the changes and development of China as a whole, and in relation to the changing status of public relations around the world. Accordingly, readers will not only gain a more in-depth understanding of the history of the field, but also of the political, economic, societal, cultural and scientific development of China in modern times.
Public Relations And The History Of Ideas
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Author : Simon Moore
language : en
Publisher: Routledge
Release Date : 2014-04-16
Public Relations And The History Of Ideas written by Simon Moore and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-16 with Business & Economics categories.
This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt about the force of planned public communication, and the power that lies with those managing the process. The works are stimulating and diverse and were written to address some of society’s biggest challenges. Although not traditionally the focus of public relations research, they have all had a global impact as communicators and as the foundation for fundamental ideas, from spirituality to war and economics to social justice. Each addresses the implications of structured communication between organizations and societies, and scrutinizes or advocates activities that are now central to PR and its morality. They could not ignore PR, and PR cannot ignore them. This book will be essential reading for researchers and scholars in public relations and communication and will also be of inter-disciplinary interest to study in sociology, literature, philosophy, politics and history.
Public Relations Society And The Generative Power Of History
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Author : Ian Somerville
language : en
Publisher: Routledge
Release Date : 2019-09-04
Public Relations Society And The Generative Power Of History written by Ian Somerville and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-04 with Business & Economics categories.
Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures. Divided into three distinct parts, the book uses historical inquiry as a springboard for engaging with interdisciplinary, critical and complex issues in the past and present. Part I examines the history of corporate PR, the centrality of the corporation in PR scholarship and the possibility of resisting corporate hegemony through PR efforts. The theme of Part II is ‘Historicising gender, ethnicity and diversity in PR work,’ focusing on how gendered and racialised identities have been constructed and resisted both within the profession and through the result of its work. Part III engages with ‘Histories of public relations in the political sphere,’ bringing together work on the different ways in which public relations has evolved in changing political contexts, both formally as a function within political institutions and in the context of contributions to broader narratives of nationalism and identity. Featuring contributions from leading academics, this book challenges traditional PR historiography and contests the ‘lessons’ derived from existing literature to address the implications of key areas of critically engaged PR theory. This volume is a valuable teaching resource for upper-level undergraduates and postgraduates studying public relations, strategic communications, political communication and organisational communication.
Public Relations
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Author : Edward L. Bernays
language : en
Publisher: University of Oklahoma Press
Release Date : 2013-07-29
Public Relations written by Edward L. Bernays and has been published by University of Oklahoma Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-29 with Business & Economics categories.
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Corporate Public Relations
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Author : Marvin N. Olasky
language : en
Publisher: Routledge
Release Date : 2013-10-16
Corporate Public Relations written by Marvin N. Olasky and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-16 with Language Arts & Disciplines categories.
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.