Hotel And Public Relations
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Public Relations For Hospitality Managers
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Author : Albert E. Kudrle
language : en
Publisher: Wiley
Release Date : 1995-07-06
Public Relations For Hospitality Managers written by Albert E. Kudrle and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-07-06 with Business & Economics categories.
The only guide for hotel or restaurant manager's on public relations for the hospitality industry. Using real-life examples and case studies, this book specifically addresses the unique problems and needs of the hospitality industry.
Hotel And Public Relations
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Author : M. C. Metti
language : en
Publisher:
Release Date : 2008-01-01
Hotel And Public Relations written by M. C. Metti and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with Hotel management categories.
This book is written keeping in view of the present scenario of hotel business, especially for those students and research scholars who are exploring the importance of public relations in running successful business. The book has nine chapters and each chapter studies in depth about the complexity of public relation with expel and case study happening in day today affairs.
Travel And Tourism Public Relations
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Author : Dennis Deuschl
language : en
Publisher: Routledge
Release Date : 2006-08-11
Travel And Tourism Public Relations written by Dennis Deuschl and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-11 with Business & Economics categories.
The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their own special messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR The chapters will be followed by appendices that will include: The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities.
Fundamentals Of Hotel And Public Relations
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Author :
language : en
Publisher:
Release Date : 2014
Fundamentals Of Hotel And Public Relations written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Public Relations And Publicity For Hotels And Restaurants
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Author : Edward Francis MacSweeney
language : en
Publisher: Random House Business
Release Date : 1970-01-01
Public Relations And Publicity For Hotels And Restaurants written by Edward Francis MacSweeney and has been published by Random House Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970-01-01 with Hotels categories.
Role And Scope Of Public Relations In Developing And Marketing Hotel Tourism Services
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Author : Peter Bostock
language : en
Publisher:
Release Date : 1988
Role And Scope Of Public Relations In Developing And Marketing Hotel Tourism Services written by Peter Bostock and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Hotel management categories.
Hotel And Public Relations
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Author :
language : en
Publisher:
Release Date : 2014
Hotel And Public Relations written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Public Relations As A Tool Of Tourism Marketing
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Author : Melis Ceylan
language : en
Publisher: GRIN Verlag
Release Date : 2008-02-18
Public Relations As A Tool Of Tourism Marketing written by Melis Ceylan and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-18 with Business & Economics categories.
Seminar paper from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: MA, Bournemouth University, course: Public Relations Management, language: English, abstract: INTRODUCTION As a result of globalization, the borders between the countries have started to disappear. The transportation became much more easier compared to the last century, even the last decade. There are many airplanes going to the other end of the world every single day (Business Week, 2005). Moreover, after the foundation of European Union, the permission of free flow of people between the member states; in other words, after the elimination of the borders, people do not prefer to go to their summer houses anymore, but to other countries in their spare times. All of these lead to the growth of the tourism sector. In today’s world, there are many kinds of tourism including; business and conference tourism, cultural and historical tourism, sex tourism, health tourism, spa, sports and adventure tourism, event tourism, and space tourism (L’Etang, Falkheimer, Lugo, 2007). In order to attract consumers to various choices in this highly competitive market, there are many marketing and management tools that shall be taken into consideration. The most important of these tools is public relations which play a role in constructing images of locations, activities and identities (Morgan and Pritchard, 2001) which will be discussed further. Public relations’ role is not only attracting visitors but also to keep them happy after they arrive (Wilcox, Ault, Agee and Cameron, 2000). Its primary purpose is to: “...effectively support other sales and marketing activities attempting to build up a positive image of a company and its products and services” (Roberts, 1993: 132). Furthermore, another role of public relations is to save money for the organisation by building relations with public that “constrain or enhance the ability of the organisation to meet its mission” (Grunig, cited in Deuschl, 2006).
The Role Of Public Relations Practitioners In The Hotel Industry
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Author : Melissa May
language : en
Publisher:
Release Date : 1987
The Role Of Public Relations Practitioners In The Hotel Industry written by Melissa May and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Hotels categories.
Positive Public Perceptions
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Author :
language : en
Publisher:
Release Date : 1980
Positive Public Perceptions written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Hotel management categories.