Public Relations And Publicity For Hotels And Restaurants
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Public Relations For Hospitality Managers
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Author : Albert E. Kudrle
language : en
Publisher: Wiley
Release Date : 1995-07-06
Public Relations For Hospitality Managers written by Albert E. Kudrle and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-07-06 with Business & Economics categories.
The only guide for hotel or restaurant manager's on public relations for the hospitality industry. Using real-life examples and case studies, this book specifically addresses the unique problems and needs of the hospitality industry.
Public Relations And Publicity For Hotels And Restaurants
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Author : Edward Francis MacSweeney
language : en
Publisher: Random House Business
Release Date : 1970-01-01
Public Relations And Publicity For Hotels And Restaurants written by Edward Francis MacSweeney and has been published by Random House Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970-01-01 with Hotels categories.
Travel And Tourism Public Relations
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Author : Dennis E. Deuschl
language : en
Publisher: Routledge
Release Date : 2006
Travel And Tourism Public Relations written by Dennis E. Deuschl and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Providing a comprehensive overview of PR practice in the four major sectors of the travel and tourism industry, this text outlines standard PR communication tools and addresses the particular communication challenges faced by PR professionals working in the industry.
Marketing Leadership In Hospitality
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Author : Robert C. Lewis
language : en
Publisher: Van Nostrand Reinhold Company
Release Date : 1989
Marketing Leadership In Hospitality written by Robert C. Lewis and has been published by Van Nostrand Reinhold Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
Marketing Of Hospitality Services
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Author : William Joseph Eliot Crissy
language : en
Publisher:
Release Date : 1975
Marketing Of Hospitality Services written by William Joseph Eliot Crissy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Hotel management categories.
Hospitality And Travel Marketing
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Author : Alastair M. Morrison
language : en
Publisher: Taylor & Francis
Release Date : 2022-10-27
Hospitality And Travel Marketing written by Alastair M. Morrison and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-27 with Business & Economics categories.
Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author's global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ‘real-life’ case examples from around the world. This new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by: • Including three new technology chapters on e-marketing, marketing on social media platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing • A new chapter on social responsibility, societal and social marketing • New content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalization • New global case studies throughout with reflective questions to use in class or for self-study • New marketing and e-marketing mini cases throughout the book • New and updated additional resources to aid understanding and teaching, including PowerPoint slides This international, accessible, and comprehensive whole-industry textbook, written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.
Selling Public Hospitality
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Author : Joseph Oliver Dahl
language : en
Publisher:
Release Date : 1929
Selling Public Hospitality written by Joseph Oliver Dahl and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1929 with Advertising categories.
Career Opportunities In The Food And Beverage Industry
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Author : Kathleen Hill
language : en
Publisher: Infobase Publishing
Release Date : 2010
Career Opportunities In The Food And Beverage Industry written by Kathleen Hill and has been published by Infobase Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Aliments categories.
Presents career profiles of positions available in the food and beverage industry.
Hospitality And Tourism Marketing
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Author : Robert Ebo Hinson
language : en
Publisher: CRC Press
Release Date : 2024-04-05
Hospitality And Tourism Marketing written by Robert Ebo Hinson and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-05 with Business & Economics categories.
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.
Hospitality Marketing
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Author : Francis Buttle
language : en
Publisher: Routledge
Release Date : 2016-10-04
Hospitality Marketing written by Francis Buttle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-04 with Business & Economics categories.
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.