Fundamentals Of Hotel And Public Relations
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Fundamentals Of Hotel And Public Relations
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Author :
language : en
Publisher:
Release Date : 2014
Fundamentals Of Hotel And Public Relations written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Fundamentals Of Public Relations For The Hotel And Tourism Industry
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Author : Moufak Adnan Al-Hamiary
language : en
Publisher:
Release Date : 2011
Fundamentals Of Public Relations For The Hotel And Tourism Industry written by Moufak Adnan Al-Hamiary and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Fundamentals Of Public Relations
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Author : Lawrence W. Nolte
language : en
Publisher: Elsevier
Release Date : 2016-06-06
Fundamentals Of Public Relations written by Lawrence W. Nolte and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-06 with Business & Economics categories.
Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment. Practical guidelines for implementing public relations activities are given. This book is comprised of 30 chapters and begins with an assessment of the nature of public relations, including its function and its ecological concept. Historical highlights in the field of public relations are also presented. Subsequent chapters explore five dialogues that emphasize critical problems affecting the practice of public relations: the first covers the role of the chief executive officer in public relations; the second deals with corporate social responsibility; the third shows the attitudes of labor on the question of jobs versus the environment; the fourth reports on problems of protecting the environment; and the fifth takes a searching look at the energy crisis. This monograph is designed to serve as a basic text for students of public relations and those who are in need of a refresher or even an introduction to the subject of public relations.
Fundamentals Of Public Relations And Marketing Communications In Canada
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Author : William Wray Carney
language : en
Publisher: University of Alberta
Release Date : 2022-09-01
Fundamentals Of Public Relations And Marketing Communications In Canada written by William Wray Carney and has been published by University of Alberta this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-01 with Business & Economics categories.
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies
Public Relations For Hospitality Managers
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Author : Albert E. Kudrle
language : en
Publisher: Wiley
Release Date : 1995-07-06
Public Relations For Hospitality Managers written by Albert E. Kudrle and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-07-06 with Business & Economics categories.
The only guide for hotel or restaurant manager's on public relations for the hospitality industry. Using real-life examples and case studies, this book specifically addresses the unique problems and needs of the hospitality industry.
Travel And Tourism Public Relations
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Author : Dennis E. Deuschl
language : en
Publisher: Routledge
Release Date : 2006
Travel And Tourism Public Relations written by Dennis E. Deuschl and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Providing a comprehensive overview of PR practice in the four major sectors of the travel and tourism industry, this text outlines standard PR communication tools and addresses the particular communication challenges faced by PR professionals working in the industry.
Marketing Leadership In Hospitality
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Author : Robert C. Lewis
language : en
Publisher:
Release Date : 2000-02-18
Marketing Leadership In Hospitality written by Robert C. Lewis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-02-18 with Business & Economics categories.
Marketing is the strongest weapon in the hospitality world today. The aim of this textbook is to help students and professionals make the necessary connection between their business and the consumer of that business.
Hotel And Public Relations
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Author : M. C. Metti
language : en
Publisher:
Release Date : 2008-01-01
Hotel And Public Relations written by M. C. Metti and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with Hotel management categories.
This book is written keeping in view of the present scenario of hotel business, especially for those students and research scholars who are exploring the importance of public relations in running successful business. The book has nine chapters and each chapter studies in depth about the complexity of public relation with expel and case study happening in day today affairs.
Marketing Leadership In Hospitality
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Author : Robert C. Lewis
language : en
Publisher: Van Nostrand Reinhold Company
Release Date : 1989
Marketing Leadership In Hospitality written by Robert C. Lewis and has been published by Van Nostrand Reinhold Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
Fundamentals Of Hotel Operations In Tourism Management Diploma Level
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Author : CPA John Kimani
language : en
Publisher: Finstock Evarsity Publishers
Release Date : 2023-06-05
Fundamentals Of Hotel Operations In Tourism Management Diploma Level written by CPA John Kimani and has been published by Finstock Evarsity Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-05 with Travel categories.
• Introduction to Hotel Operations • Hotel Operations Management • Sales and Marketing for Hotels • Human Resource Management in Hospitality • Financial Management for Hotels • Technology in Hotel Operations • Legal and Ethical Issues in Hospitality • Sustainability in the Hospitality Industry