Hotel Marketing Strategies In Digital Era
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Hotel Marketing Strategies In Digital Era
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Author : Murniati Murniati
language : en
Publisher:
Release Date : 2020-12-15
Hotel Marketing Strategies In Digital Era written by Murniati Murniati and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-15 with Business & Economics categories.
This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today. Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and tourism industry. In general, this book discusses 1. Marketing Mix Theory and Practice 2. Segmentation, Targeting, and Positioning 3. Theory and Practice of Consumer Behavior 4. New Product Development 5. Modern Marketing Channels 6. Hotel Vs. Online Travel Agency 7. Optimizing Hotel Website Performance 8. Search Engine Optimization for Hotel Websites 9. Electronic Mail Marketing 10. Competitive Strategy & Alliances
Digital Media Marketing Hotels
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Author : Ian R. Clayton
language : en
Publisher: Tourism Online
Release Date : 2018-04-05
Digital Media Marketing Hotels written by Ian R. Clayton and has been published by Tourism Online this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-05 with Travel categories.
As the digital revolution has dominated the modern business world, successful online marketing is made a necessity, not a luxury.If you're determined to embark on digital marketing for your hotel or tourism company, but you 're deterred by the complexity of the task, we have news! If you're set on giving your business THAT upward trend, with most efficient digital marketing strategies, this book is exactly what you need! Get Your Hands On A Rich Collection Of Marketing Wisdom!A pioneer in Digital Media and Technology, founder of Barbados.org, most popular Caribbean travel site for Barbados, best-selling author of Website and winner of the Atlantic Canada Award for Innovation in Technology, featuring in New York Times (NYT 2011 nytimes.com/2011/04/19/business/19hotels.html) & The Financial Post, on Canadian TV and countless media...... Ian R. Clayton, author of Marketing Hotels & Tourism Online needs no further recommendation! And he is sharing with all ambitious hotel & tourism business owners a wide range of life-changing tools, tips and techniques to expand your customer base through the smart use of the social and digital media.Get On The Map, Ensure High Ranking & Skyrocket Your Bookings!If you think it's time to save time and tons on money on poor or zero result marketing strategies, you're definitely in the right place!No more theories! Get the first-hand knowledge you need to embark on successful online marketing through tried, tested and proven marketing techniques, precious tools and sound promotion advice:- turbocharge your business digital potential with the high traffic it deserves- get highly ranked and easier to find - build a stellar reputation- get featured in the press- get in charge of the marketing game and ahead of the pack! Walk Your Path To Success With Confidence!Easy-to-follow and comprehensive, this book is a real gem for practical guidance with the last trends in digital marketing, which will help all hotel and tourism professionals feel inspired, supported and empowered to start their own success story!Order Yours NOW & Turn Over A New Leaf On Your Hotel Or Tourism Business! ### Authors Notes The Marketing Hotels and Tourism Online Series are three books, WEBSITE, DIGITAL MEDIA & TECHNOLOGY, that provide simple but powerful, practical and actionable advice and know-how for hotel and tourism professionals, owners and marketers. These books will get you inspired, focused and ready to take direct control of your online marketing, reputation management, and public relations. All Books include actual case studies, illustrations and examples from tourism. The strategies, tools and resources apply to any business and the book is especially reliant to small business owners, manager and industry professionals. Book 1 is for digital novices are requires little or no knowledge of the internet. It explains how to perfect your website for the digital age. Book 2 digital media is still at the introduction level but it introduces more advanced topics featuring what you need to do to drive traffic to your website and build your brand online. All at a easy to follow level. Book 3 is the most advanced level and build on book 1 and book 2. It looks at Artificial Intelligence and technology to Build your brand, market, engage, inspire and close business.
Digital Transformation Of The Hotel Industry
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Author : Jorge Marques
language : en
Publisher: Springer Nature
Release Date : 2023-06-05
Digital Transformation Of The Hotel Industry written by Jorge Marques and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-05 with Business & Economics categories.
The hotel industry has gone through important transformations, not only in terms of management and operation but also in terms of interaction with consumers. Technological development and adaptation to the digital era have been one of the greatest challenges for hotels. This book aims to fill the gap in the literature in this specific area of the tourism sector and contribute to a better understanding of trends and challenges in the hotel industry on a global scale.
Digital Marketing Strategies For Tourism Hospitality And Airline Industries
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Author : Santos, José Duarte
language : en
Publisher: IGI Global
Release Date : 2019-08-30
Digital Marketing Strategies For Tourism Hospitality And Airline Industries written by Santos, José Duarte and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-30 with Business & Economics categories.
The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Marketing Strategy For Hotel Business
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Author : Murniati -
language : en
Publisher: BookRix
Release Date : 2020-12-15
Marketing Strategy For Hotel Business written by Murniati - and has been published by BookRix this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-15 with Business & Economics categories.
This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today. Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and tourism industry. In general, this book discusses 1. Marketing Mix Theory and Practice 2. Segmentation, Targeting, and Positioning 3. Theory and Practice of Consumer Behavior 4. New Product Development 5. Modern Marketing Channels 6. Hotel Vs. Online Travel Agency 7. Optimizing Hotel Website Performance 8. Search Engine Optimization for Hotel Websites 9. Electronic Mail Marketing 10. Competitive Strategy & Alliances Note: This eBook is a guide and serves as a first guide. In addition, please get expert advice
Advanced Digital Marketing Strategies In A Data Driven Era
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Author : Saura, Jose Ramon
language : en
Publisher: IGI Global
Release Date : 2021-06-25
Advanced Digital Marketing Strategies In A Data Driven Era written by Saura, Jose Ramon and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Business & Economics categories.
In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.
Hotel Sales And Marketing Plan
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Author : Janell Ravenhorst
language : en
Publisher:
Release Date : 2021-05-17
Hotel Sales And Marketing Plan written by Janell Ravenhorst and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-17 with categories.
Whether you're running a unique small hotel business or have years of experience managing large-scale hotel groups, there is never a bad time to step back and reevaluate your strategy for hospitality marketing. Before anything else, your hospitality marketing strategy has to start with understanding your audience. What type of traveler are you hoping to capture the attention of? Marketing to international travelers requires a different strategy than placing the focus on locals. Knowing who you're targeting your marketing toward can help you identify a clearer objective, resulting in stronger strategies to increase hotel revenue. Developing workable marketing strategies for your hotel business is a challenge, but we have seven strategies you can start utilizing to drive more guests to your hotel and encourage direct bookings.
Tourism Hospitality And Digital Transformation
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Author : Kayhan Tajeddini
language : en
Publisher: Routledge
Release Date : 2019-10-08
Tourism Hospitality And Digital Transformation written by Kayhan Tajeddini and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-08 with Business & Economics categories.
Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.
Cultural And Tourism Innovation In The Digital Era
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Author : Vicky Katsoni
language : en
Publisher: Springer Nature
Release Date : 2020-02-13
Cultural And Tourism Innovation In The Digital Era written by Vicky Katsoni and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-13 with Social Science categories.
This book explores a wide range of emerging cultural, heritage, and other tourism issues that will shape the future of hospitality and tourism research and practice in the digital and innovation era. It offers stimulating new perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy. A central theme is the need to adopt a more holistic approach to tourism development that is aligned with principles of sustainability; at the same time, the book critically reassesses the common emphasis on innovation as a tool for growth-led and market-oriented development. In turn, fresh approaches to innovation practices underpinned by ethics and sustainability are encouraged, and opportunities for the exploration of new research avenues and projects on innovation in tourism are highlighted. Based on the proceedings of the Sixth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) and edited in collaboration with IACuDiT, the book will appeal to a broad readership encompassing academia, industry, government, and other organizations.
Digital Strategies In A Global Market
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Author : Natalia Konina
language : en
Publisher: Springer Nature
Release Date : 2021-01-02
Digital Strategies In A Global Market written by Natalia Konina and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-02 with Business & Economics categories.
This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing smart cities, corporate governance, the digital single market, and agrobusiness. This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets.