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How Audiences Decide

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How Audiences Decide

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Author : Richard O. Young
language : en
Publisher: Taylor & Francis
Release Date : 2011-03

How Audiences Decide written by Richard O. Young and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03 with Business & Economics categories.

How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques—including those concerning persuasive speaking and writing, interviews and group meetings, content and style, typography and nonverbal behaviors, charts and images, rational arguments and emotional appeals—and examines the empirical evidence supporting each of them.

The Audience Decides

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Author : Patrick A. Stewart
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2023-06-07

The Audience Decides written by Patrick A. Stewart and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-07 with Political Science categories.

The Audience Decides argues that the political parties, aided and abetted by mass media, have abdicated one of their most important responsibilities: that of providing and vetting the best leadership options available. The search for followers, ratings, and attention has led to the structure of presidential debates, especially during the primary season, being driven by goals of entertaining the public at the expense of enlightening the citizenry. To understand the role of the audience as active participant in political debates, and how their function has been subverted, this book focuses on behavior by the candidates and in-person audiences during the 2016 and 2020 general election debates. It does so by using observational methods to consider nonverbal behaviors by candidates to establish on-stage dominance and the observable audience reactions by the in-person audience and their effect on those following the debates. It is anticipated that The Audience Decides will allow for evaluation and reconsideration of how debates, or whatever replaces them, might not only entertain, but also enlighten the most important part of representative democracy – the voting public. Ultimately, it is hoped that debates will help the audience decide who their leader will be based upon substance, not style.

Persuasive Communication

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Author : Richard O. Young
language : en
Publisher: Routledge
Release Date : 2016-07-15

Persuasive Communication written by Richard O. Young and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-15 with Business & Economics categories.

This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.

How Audiences Decide

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Author : Richard O. Young
language : en
Publisher: Routledge
Release Date : 2011-03-01

How Audiences Decide written by Richard O. Young and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-01 with Business & Economics categories.

Persuasive Communication

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Author : Richard Young
language : en
Publisher: Routledge
Release Date : 2016-07-15

Persuasive Communication written by Richard Young and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-15 with Business & Economics categories.

The Earth Girdled

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Author : Thomas De Witt Talmage
language : en
Publisher:
Release Date : 1896

The Earth Girdled written by Thomas De Witt Talmage and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1896 with Hawaii categories.

Audience Analysis

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Author : Denis McQuail
language : en
Publisher: SAGE Publications
Release Date : 1997-07-28

Audience Analysis written by Denis McQuail and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-07-28 with Language Arts & Disciplines categories.

The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiver, effect). It is a term that is understood by media practitioners and theorists alike and has entered into everyday usage; however, there is much room for differences of meaning, misunderstandings, and theoretical conflicts. In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audience" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about the audience, and the main traditions and fields of audience research. This informative volume explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience," as well as the view "from the media." It summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. Finally, the volume concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Providing both an overview of past research and a guide to current thinking, Audience Analysis will be enlightening to academics and students in the fields of mass communication and media studies.

The Law Times Reports Of Cases Decided In The House Of Lords The Privy Council The Court Of Appeal New Series

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Author :
language : en
Publisher:
Release Date : 1886

The Law Times Reports Of Cases Decided In The House Of Lords The Privy Council The Court Of Appeal New Series written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1886 with Law reports, digests, etc categories.

Cases Decided In The Court Of Session Court Of Justiciary And House Of Lords

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Author :
language : en
Publisher:
Release Date : 1886

Cases Decided In The Court Of Session Court Of Justiciary And House Of Lords written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1886 with Law reports, digests, etc categories.

The Irish Law Times Digest Of Cases Decided By The Superior And Other Courts In Ireland 1867 1893

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Author :
language : en
Publisher:
Release Date : 1895

The Irish Law Times Digest Of Cases Decided By The Superior And Other Courts In Ireland 1867 1893 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1895 with Law categories.

How Audiences Decide

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