How Business Storytelling Works
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How Business Storytelling Works
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Author : Sandeep Das
language : en
Publisher: Penguin Random House India Private Limited
Release Date : 2023-03-27
How Business Storytelling Works written by Sandeep Das and has been published by Penguin Random House India Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-27 with Self-Help categories.
Why are you alive today and reading this book? How will you, a corporate professional, be relevant in the future? The #1 answer to both is storytelling. Business storytelling is the #1 skill you need to succeed in your professional lives amidst all the noise, competition and massive technological disruption. In this book, Sandeep looks at human evolution, behavioural psychology and the world of movies to identify the golden principles of storytelling. Whether you are a corporate professional, an entrepreneur, a tech guru, a marketer, a strategy consultant, a social media influencer or a student, the book tells you how to succeed in the REAL world. Sandeep brings in nuggets from his numerous storytelling workshops at leading corporates and business schools, and intersperses it with illustrations and hordes of popular culture references, making the book as engaging as a good story. So, what are you waiting for? Head to the checkout counter.
Putting Stories To Work
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Author : Shawn D. Callahan
language : en
Publisher:
Release Date : 2016
Putting Stories To Work written by Shawn D. Callahan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business & Economics categories.
'Shawn Callahan is a master at telling stories, applying stories and coaching others in the art of storytelling. This is a delightful book that is hard to put down.' --Gary Klein, world-leading psychologist and author of Intuition at Work 'A wonderful book that's both practical and fun to read. As we've experienced, Shawn's training programs are phenomenal, and now everyone has access to his techniques in Putting Stories to Work.' --Gerry Lynch, General Manager, Mars New Zealand 'Putting Stories to Work really helps you notice stories and bring them to life in your business in a way that's simple, practical and compelling. This book is full of interesting stories that are so relatable. It's a must-read.' --Lisa Mills, International Head of TESCO Academy The most successful leaders are storytellers. By mastering business storytelling, they achieve extraordinary business results. As a modern-day leader, you know you should develop this skill, but you don't have the time to do this in an ad-hoc way. What you need is a practical, reliable method to follow, one that will allow your business to reap the benefits of storytelling as soon as possible. In Putting Stories to Work, Shawn Callahan gives you a clear process for mastering business storytelling. He demolishes the thinking that storytelling has no place at work, reminding us that sharing stories is what we all do naturally, every day, and that it's one of the most powerful tools for getting things done. You just need to adapt this natural superpower to boost your business. Shawn's story mastery process of Discover, Remember, Share and Refresh is based on over two decades' work with high-achieving global companies. In Putting Stories to Work, each step is spelled out in detail, backed up by research, and, needless to say, illustrated by plenty of great stories. Learn how to find and share stories to connect with new people. How to explain why change is needed. How to influence opinions and promote success. And much more. Most importantly, learn how to take the latent skill of storytelling and turn it into a potent business habit. Imagine your colleagues telling the story of how you took the most diverse and opinionated group of experts and had them all working towards the same goal. Or the one about how you persuaded the executive team to change their minds and got a great result for the business. Or the one where everyone got inspired and turned things around. Imagine that your people all know exactly what the company strategy is and how they're making a difference to the organisation. As the successful film executive Peter Guber put it: 'Storytelling is not show business. It's good business'.
Stories At Work
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Author : Indranil Chakraborty
language : en
Publisher: Penguin Random House India Private Limited
Release Date : 2018-09-21
Stories At Work written by Indranil Chakraborty and has been published by Penguin Random House India Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-21 with Business & Economics categories.
Is there a way to send out impactful messages that people remember for days? Is there a way to influence people without pushing data and analysis on them? Is there an effective way to drive change in an organization? Yes, through stories. Storytelling in business is different from telling stories to friends in a bar. It needs to be based on facts. Stories at Work will teach you how to wrap your stories in context and deliver them in a way that grabs your audience's attention. The special tools, techniques and structures in this book will help you bring the power of stories into your day-to-day business communication. They will enable you to connect, engage and inspire, and ensure that everything you share has a lasting impression on your listeners.
Stories For Work
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Author : Gabrielle Dolan
language : en
Publisher: John Wiley & Sons
Release Date : 2017-02-07
Stories For Work written by Gabrielle Dolan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-07 with Business & Economics categories.
Learn the science and master the art of telling a great story Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game-changer in business; whether tragedy, triumph, tension or transition, a good story can captivate the listener and help you achieve your goals. In this book, author Gabrielle Dolan draws from a decade of training business leaders in storytelling to show you what works, why it works, when it works best and what never works. You'll learn how to create your own stories — authentically yours, crafted to attain your goal — and develop an instinct for sharing when the time is right. In-depth case studies feature real-world people in real-world businesses, showing how storytelling has changed the way they work, motivate and lead — providing clear examples of the power of this enormously effective skill. Storytelling gives you an edge. Whether you're after a promotion, a difficult client, a big sale or leading through transition, a great story can help you smooth the road and seal the deal. This book is your personal coach for masterful storytelling, with expert guidance and lessons learned from real-world business leaders. Learn why storytelling grabs attention and helps your message get through Master the four types of stories used in business settings Infuse your stories with the personal to highlight your vision and values Craft a selection of stories to pull out at pivotal business moments The oral tradition has ancient roots that unite all humans, and despite our myriad modern distractions, we still respond to a well-told story. Stories for Work helps you put this dynamic to work for you in any business scenario.
Stories For Work
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Author : Gabrielle Dolan
language : en
Publisher: John Wiley & Sons
Release Date : 2017-02-07
Stories For Work written by Gabrielle Dolan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-07 with Business & Economics categories.
Learn the science and master the art of telling a great story Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game-changer in business; whether tragedy, triumph, tension or transition, a good story can captivate the listener and help you achieve your goals. In this book, author Gabrielle Dolan draws from a decade of training business leaders in storytelling to show you what works, why it works, when it works best and what never works. You'll learn how to create your own stories — authentically yours, crafted to attain your goal — and develop an instinct for sharing when the time is right. In-depth case studies feature real-world people in real-world businesses, showing how storytelling has changed the way they work, motivate and lead — providing clear examples of the power of this enormously effective skill. Storytelling gives you an edge. Whether you're after a promotion, a difficult client, a big sale or leading through transition, a great story can help you smooth the road and seal the deal. This book is your personal coach for masterful storytelling, with expert guidance and lessons learned from real-world business leaders. Learn why storytelling grabs attention and helps your message get through Master the four types of stories used in business settings Infuse your stories with the personal to highlight your vision and values Craft a selection of stories to pull out at pivotal business moments The oral tradition has ancient roots that unite all humans, and despite our myriad modern distractions, we still respond to a well-told story. Stories for Work helps you put this dynamic to work for you in any business scenario.
Business Storytelling For Dummies
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Author : Karen Dietz
language : en
Publisher: John Wiley & Sons
Release Date : 2013-12-04
Business Storytelling For Dummies written by Karen Dietz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-04 with Business & Economics categories.
Ready to hone your storytelling skills and craft a compelling business narrative? Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience. Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets. Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to Learn the elements of storytelling and how to use them effectively Become a better listener to become a better storyteller Make your stories come to life with relatable details Back up your story with data points Use the power of storytelling to effect change Choose the perfect format to tell your story Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.
Let The Story Do The Work
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Author : Esther Choy
language : en
Publisher: AMACOM
Release Date : 2017-07-30
Let The Story Do The Work written by Esther Choy and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-30 with Business & Economics categories.
People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success. For most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story. As the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals. In Let the Story Do the Work, you can learn to: Capture attention Engage your audience Change minds Inspire action Pitch persuasively When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you’ll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.
Business Storytelling From Hype To Hack Unlock The Software Of The Mind
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Author : Jyoti Guptara
language : en
Publisher: Pippa Rann Books
Release Date : 2020-10-29
Business Storytelling From Hype To Hack Unlock The Software Of The Mind written by Jyoti Guptara and has been published by Pippa Rann Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-29 with Business & Economics categories.
Written in a clear and conversational style, Business Storytelling from Hype to Hack explains how stories can help you hack 7 key areas of life and business : Interest: Hack Conversation & Influence Meetings. Empathy: Hack Trust. Agreement: Pitch an Idea and Hack Buy-In. Alignment: Hack Strategy with a strategic narrative. Desire: Hack Sales with stories that sell. Destiny: Hack Yourself by reframing personal narratives. And finally, how to hack Storytelling itself with a simple but powerful narrative structure. With plenty of storytelling tools, this booklet can be used as your personal public speaking workbook or as soft skills training materials. Universally applicable lessons that show how stories are making business more human and can boost employee and stakeholder engagement. Understanding the importance of narratives in business and effective leadership communication begins here!
Trust Me I M Human
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Author : Mick Mooney
language : en
Publisher:
Release Date : 2018-03-05
Trust Me I M Human written by Mick Mooney and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-05 with categories.
Storytelling is a business superpower, but not in an abstract way. It's powerful in a practical, move the needle, build the business, supercharge your teams kind of way. It's commercially smart to leverage it as a communication tool, and it can also be a catalyst for greater authenticity, purpose, and lived values in an organisation. Storytelling has the power to create clarity, to elevate and strengthen purpose, to develop trust, to make authentic, genuine connections, to facilitate change and ultimately transformation. It shouldn't be limited and labelled as belonging to one department. It's is not a marketing thing, it's a human thing. It belongs in every department, and it will produce results wherever it is implemented. When storytelling becomes part of the culture of a company, from the top down, everyone-the employees, the leadership, the stakeholders, and the customers-start to win. Trust Me I'm Human explains why storytelling works at work, how you can become a better business storyteller and what your organisation can do to create a practical and inspiring storytelling culture.
Everyday Business Storytelling
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Author : Janine Kurnoff
language : en
Publisher: John Wiley & Sons
Release Date : 2021-02-17
Everyday Business Storytelling written by Janine Kurnoff and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-17 with Business & Economics categories.
A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations—and your career—forward In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands—including Colgage-Palmolive, Nestlé, T-Mobile, Medtronic and Meta—bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence the conversation in your next meeting with an executive, or have to communicate with data, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives that meet diverse audience needs. You'll discover how to use a simple, repeatable framework to transform your ideas, data, and insights into an authentic, persuasive story. Within this professional development book, you'll also find clever data visualization and visual display techniques to help humanize your stories and build an audience connection, leading to improved presentation skills and better data literacy. Whether you're looking to enhance your executive presence, align teams, become an expert at converting data analysis into data insights, or want to communicate change and influence audiences, Everyday Business Storytelling is for you. Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. It enables you to display confidence and communicate with clarity regardless of how complex your message is. If you're a busy, talented businessperson looking for tactics to improve your executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.