How Google Did It
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How Google Did It
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Author : Can Akdeniz
language : en
Publisher: Can Akdeniz
Release Date :
How Google Did It written by Can Akdeniz and has been published by Can Akdeniz this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Google has been able to grow faster and more efficiently than almost any company or country in history. This book explains how Google did it.
Wtf What S The Future And Why It S Up To Us
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Author : Tim O'Reilly
language : en
Publisher: Random House
Release Date : 2017-10-19
Wtf What S The Future And Why It S Up To Us written by Tim O'Reilly and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-19 with Business & Economics categories.
‘The man who can really make a whole industry happen.’ Eric Schmidt, Executive Chairman of Google ‘A punchy and provocative book . . . WTF? is an insightful and heartfelt plea, daring us to reimagine a better economy and society.’ Financial Times Renowned as ‘the Oracle of Silicon Valley’, Tim O’Reilly has spent three decades exploring the world-transforming power of information technology. Now, the leading thinker of the internet age turns his eye to the future – and asks the questions that will frame the next stage of the digital revolution: · Will increased automation destroy jobs or create new opportunities? · What will the company of tomorrow look like? · Is a world dominated by algorithms to be welcomed or feared? · How can we ensure that technology serves people, rather than the other way around? · How can we all become better at mapping future trends? Tim O’Reilly’s insights create an authoritative, compelling and often surprising portrait of the world we will soon inhabit, highlighting both the many pitfalls and the enormous opportunities that lie ahead. ‘Tim O’Reilly has been at the cutting edge of the internet since it went commercial.’ New York Times ‘O’Reilly’s ability to quickly identify nascent trends is unparalleled.’ Wired
Social Media Marketing
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Author : Tracy L. Tuten
language : en
Publisher: SAGE
Release Date : 2020-11-18
Social Media Marketing written by Tracy L. Tuten and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-18 with Business & Economics categories.
A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.
The Surprising Science Of Meetings
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Author : Steven G. Rogelberg
language : en
Publisher:
Release Date : 2019
The Surprising Science Of Meetings written by Steven G. Rogelberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business & Economics categories.
No organization made up of human beings is immune from the all-too-common meeting gripes: those that fail to engage, those that inadvertently encourage participants to tune out, and those that blatantly disregard participants' time. In The Surprising Science of Meetings, Steven G. Rogelberg draws from extensive research, analytics and data mining, and survey interviews to share the proven techniques that help managers and employees change the way they run meetings and upgrade the quality of their working hours.
Global Capitalism Culture And Ethics
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Author : Richard A. Spinello
language : en
Publisher: Routledge
Release Date : 2014-04-24
Global Capitalism Culture And Ethics written by Richard A. Spinello and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-24 with Business & Economics categories.
Selected as an Outstanding Academic Title by Choice Magazine in 2014! This book aims to deepen the student’s understanding of the complex ethical challenges that businesses face in an increasingly globalized world. As the world moves towards greater interdependence, it has been demonstrated that globalization is linked to economic growth. This raises a critical question: as a key player in fostering economic growth, how does the multinational corporation function as a moral agent? Global Capitalism, Culture, and Ethics offers a sophisticated analysis of theoretical ethical issues such as universalism versus pluralism; the connection between law and morality; the validity of a corporate social agenda; and the general parameters of moral responsibilities for multinational corporations. With these foundational issues addressed, the book proceeds to analyze a number of specific controversies such as the proper scope of political activism, disinvestment, environmental sustainability, and responsible sourcing from low wage countries. The analysis of globalization is not confined to a treatment of the moral obligations of multinational corporations, but also reviews the history of global capitalism, the interdependence between governments and multinational corporations, and the beneficial and harmful effects of globalization on social welfare. Weaving together themes from economics, history, philosophy, and law, this book allows the reader to appreciate globalization from multiple perspectives. Its theoretical cogency and uncompromising clarity make it a rewarding read for students interested in issues of ethics and globalization.
Technology Enhanced Teaching And Learning Of Chinese As A Foreign Language
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Author : Amber Navarre
language : en
Publisher: Routledge
Release Date : 2018-10-09
Technology Enhanced Teaching And Learning Of Chinese As A Foreign Language written by Amber Navarre and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-09 with Foreign Language Study categories.
Technology-Enhanced Teaching and Learning of Chinese as a Foreign Language provides new and experienced teachers of Chinese with a timely review and evaluation of the use of technology in the language classroom. The book draws from Second Language Acquisition theories and empirical studies to demonstrate the use of technologies in facilitating language learning. With a strong practical and pedagogical focus, this is an ideal resource for current and prospective teachers of Chinese as a Foreign Language. Key features include: Demonstration and analysis of technologies in use Principles and methods to evaluate instructional technologies Summary tables presenting the key functions of each technology tool Online resources include up-to-date information on new technologies and tools to address the ever-changing nature of the topic.
Cloud Computing Technologies For Green Enterprises
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Author : Munir, Kashif
language : en
Publisher: IGI Global
Release Date : 2017-09-13
Cloud Computing Technologies For Green Enterprises written by Munir, Kashif and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-13 with Computers categories.
Emerging developments in cloud computing have created novel opportunities and applications for businesses. These innovations not only have organizational benefits, but can be advantageous for green enterprises as well. Cloud Computing Technologies for Green Enterprises is a pivotal reference source for the latest scholarly research on the advancements, benefits, and challenges of cloud computing for green enterprise endeavors. Highlighting pertinent topics such as resource allocation, energy efficiency, and mobile computing, this book is a premier resource for academics, researchers, students, professionals, and managers interested in novel trends in cloud computing applications.
Leading With Strategic Thinking
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Author : Aaron K. Olson
language : en
Publisher: John Wiley & Sons
Release Date : 2015-03-25
Leading With Strategic Thinking written by Aaron K. Olson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-25 with Business & Economics categories.
Be a more effective leader with strategic thinking Leading with Strategic Thinking reveals what effective leaders do differently. Eschewing the one-size-fits-all leadership model, this helpful guide outlines four general leadership types and demonstrates how each type achieves success – whether through personal vision, structured process, collaboration, or by empowering others. The authors identify the actions and skills that distinguish strategic leadership, drawn from interviews and focus groups with over three hundred leaders from around the world. Examples and case studies illustrate these concepts in action, and the provided reference materials steer readers toward more advanced information on this important topic. The disruptive forces of technology and globalization raise new challenges for leaders. This book is a manual that will help executives and aspiring leaders harness these forces and address the two central questions of strategic leadership: How do the best leaders develop their strategy? How do effective leaders drive strategic change? Becoming a strategic leader isn’t about mimicking an icon. The most effective leaders seize opportunity in a way that consciously integrates environmental requirements, stakeholder expectations, and personal ability. Leading with Strategic Thinking shows what these leaders do, and gives anyone the tools to be a more strategic leader.
Gdp
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Author : Diane Coyle
language : en
Publisher: Princeton University Press
Release Date : 2014-02-23
Gdp written by Diane Coyle and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-23 with Business & Economics categories.
How GDP came to rule our lives—and why it needs to change Why did the size of the U.S. economy increase by 3 percent on one day in mid-2013—or Ghana's balloon by 60 percent overnight in 2010? Why did the U.K. financial industry show its fastest expansion ever at the end of 2008—just as the world’s financial system went into meltdown? And why was Greece’s chief statistician charged with treason in 2013 for apparently doing nothing more than trying to accurately report the size of his country’s economy? The answers to all these questions lie in the way we define and measure national economies around the world: Gross Domestic Product. This entertaining and informative book tells the story of GDP, making sense of a statistic that appears constantly in the news, business, and politics, and that seems to rule our lives—but that hardly anyone actually understands. Diane Coyle traces the history of this artificial, abstract, complex, but exceedingly important statistic from its eighteenth- and nineteenth-century precursors through its invention in the 1940s and its postwar golden age, and then through the Great Crash up to today. The reader learns why this standard measure of the size of a country’s economy was invented, how it has changed over the decades, and what its strengths and weaknesses are. The book explains why even small changes in GDP can decide elections, influence major political decisions, and determine whether countries can keep borrowing or be thrown into recession. The book ends by making the case that GDP was a good measure for the twentieth century but is increasingly inappropriate for a twenty-first-century economy driven by innovation, services, and intangible goods.
The Power Of The Media In Health Communication
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Author : Valentina Marinescu
language : en
Publisher: Routledge
Release Date : 2016-04-20
The Power Of The Media In Health Communication written by Valentina Marinescu and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-20 with Medical categories.
Health is a contested concept that has been defined in numerous ways. The media is extremely powerful in promoting health beliefs and in creating role models for contemporary people. The ways in which health is defined or understood can have wide-ranging implications and can have an impact on issues such as health promotion or health literacy. Health presentation in the media has a significant social impact because this type of message is important in changing people's beliefs, attitudes and behaviours relating to health and in promoting health-related knowledge among the target audience. The present volume provides an interdisciplinary and multicultural contemporary approach to the controversial link between medicine and media. The authors that have contributed to this volume analyse the media and medicine from different perspectives and different countries (USA, UK, Portugal, Turkey, Taiwan, Mexico, Estonia, Romania), thus offering a re-positioning of the study of media and medicine. The new perspectives offered by this volume will be of interest to any health communication or media studies student or academic since they bring to light new ideas, new methodologies and new results.