How To Ask Survey Questions
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How To Ask Survey Questions
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Author : Arlene Fink
language : en
Publisher: SAGE
Release Date : 2003
How To Ask Survey Questions written by Arlene Fink and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Language Arts & Disciplines categories.
Intended at helping readers prepare and use reliable and valid survey questions, this title shows readers how to: ask valid and reliable questions for the context; determine whether to use open or closed questions; and, choose the right type of measurement (categorical, nominal or ordinal) for responses to survey questions.
Designing Quality Survey Questions
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Author : Sheila B. Robinson
language : en
Publisher: SAGE Publications
Release Date : 2024-09-23
Designing Quality Survey Questions written by Sheila B. Robinson and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-23 with Social Science categories.
This text shows readers how to craft precisely worded survey questions with appropriate response options that provide useful data to help answer research questions. The authors offer guidance on creative approaches to question design to keep respondents engaged, consider different survey administration modes, outline practices for culturally responsive survey design, discuss current language considerations for demographic questions, and consider factors that can influence survey responses. The Second Edition offers more detail about survey question design and includes more on rating scales and open-ended questions. It provides more guidance on cultural responsiveness and equity considerations including use of inclusive language, how to survey youth, and a deeper discussion on asking questions about sex and gender and disability.
Asking Questions
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Author : Norman M. Bradburn
language : en
Publisher: John Wiley & Sons
Release Date : 2015-08-07
Asking Questions written by Norman M. Bradburn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-07 with Business & Economics categories.
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires3⁄4the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.
Conducting Online Surveys
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Author : Valerie M. Sue
language : en
Publisher: SAGE
Release Date : 2012
Conducting Online Surveys written by Valerie M. Sue and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Computers categories.
This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish
Doing Surveys Online
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Author : Vera Toepoel
language : en
Publisher: SAGE
Release Date : 2015-11-02
Doing Surveys Online written by Vera Toepoel and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-02 with Social Science categories.
Vera Toepoel’s practical, how-to guide to doing surveys online takes you through the entire process of using surveys, from systematically recruiting respondents, to designing the internet survey, to processing the survey data and writing it up. This book helps students and researchers in identifying possible strategies to make the best use of online surveys, providing pro’s and con’s, and do’s and don’ts for each strategy. It also explores the latest opportunities and developments that have arisen in the field of online surveys, including using social networks, and provides expert guidance and examples of best practice throughout. Suitable for those starting a research project or conducting a survey in a professional capacity, this book is the ideal go-to reference for anyone using internet surveys, be it a beginner or a more experienced survey researcher.
Improving Survey Questions
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Author : Floyd J. Fowler
language : en
Publisher: SAGE
Release Date : 1995-07-21
Improving Survey Questions written by Floyd J. Fowler and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-07-21 with Reference categories.
Questions as Measures An Overview Designing Questions to Gather Factual Data Questions to Measure Subjective States Some General Rules for Designing Good Survey Instruments Presurvey Evaluation of Questions Assessing the Validity of Survey Questions Question Design and Evaluation Issues in Perspective.
The Sage Encyclopedia Of Communication Research Methods
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Author : Mike Allen
language : en
Publisher: SAGE Publications
Release Date : 2017-04-11
The Sage Encyclopedia Of Communication Research Methods written by Mike Allen and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-11 with Social Science categories.
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Survey Questions
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Author : Jean M. Converse
language : en
Publisher: SAGE
Release Date : 1986-09
Survey Questions written by Jean M. Converse and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-09 with Reference categories.
This text reviews the literature on crafting survey instruments, and provides both general principles governing question-writing and guidance on how to develop a questionnaire.
Survey Research For Public Administration
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Author : David H. Folz
language : en
Publisher: SAGE
Release Date : 1996-04-24
Survey Research For Public Administration written by David H. Folz and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-04-24 with Political Science categories.
With opinion surveys being used increasingly to measure the public response to governmental initiatives, this book that helps clarify the basics of survey research as they apply to public administration will be welcomed. It is organized around the fundamental stages of the research process - planning, design, implementation, analysis and presentation of data. David H Folz presents practical illustrations and does not assume the reader to have an extensive background in statistics. Thorough coverage of the use of computers in data analysis is provided, together with illustrations of SPSS screens.
Customer Analytics For Dummies
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Author : Jeff Sauro
language : en
Publisher: John Wiley & Sons
Release Date : 2015-01-16
Customer Analytics For Dummies written by Jeff Sauro and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-16 with Business & Economics categories.
The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Shows you what to measure, how to measure, and ways to interpret the data Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter business decisions that generate more loyal customers Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.