How To Do Marketing
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Small Business Marketing For Dummies
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Author : Barbara Findlay Schenck
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-04
Small Business Marketing For Dummies written by Barbara Findlay Schenck and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-04 with Business & Economics categories.
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
Building A Marketing Plan
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Author : Ho Yin Wong
language : en
Publisher: Business Expert Press
Release Date : 2011-07-15
Building A Marketing Plan written by Ho Yin Wong and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-15 with Business & Economics categories.
The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest marketing trends and opportunities and threats at an early stage. In response to these issues, the proposed manuscript covers the themes of planning, implementing and controlling marketing activities, which will provide guidance to marketers and non-marketer alike, in undertaking a marketing plan. The latest research findings in the marketing area are included. This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful.
Facebook Marketing All In One For Dummies
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Author : Amy Porterfield
language : en
Publisher: John Wiley & Sons
Release Date : 2011-07-07
Facebook Marketing All In One For Dummies written by Amy Porterfield and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-07 with Business & Economics categories.
A detailed resource for businesses and individuals seeking to promote goods and services on Facebook Social media is the number one vehicle for online marketing, and Facebook may be the most popular site of all. Facebook marketers must consider content delivery, promotions, etiquette and privacy, creating community, applications, advertisements, the open graph, and much more. Written by social media experts, this all-in-one guide gives marketers and small-business owners all the tools they need to create successful Facebook marketing campaigns. Successful marketing campaigns today require effective use of social media, especially Facebook This guide covers understanding Facebook basics, developing a marketing plan, creating your business Facebook page, engaging your community, working with apps, advertising within Facebook, ways to connect with users, and monitoring and measuring your campaign Expert authors use plenty of examples and case studies to illustrate the techniques and how to use them Everyone with something to market on Facebook can do a better job of it with the advice in Facebook Marketing All-in-One For Dummies.
Do It Marketing
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Author : David Newman
language : en
Publisher: AMACOM
Release Date : 2013-06-17
Do It Marketing written by David Newman and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Language Arts & Disciplines categories.
Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.
The 1 Page Marketing Plan
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Author : Allan Dib
language : en
Publisher:
Release Date : 2016-01-18
The 1 Page Marketing Plan written by Allan Dib and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-18 with Marketing categories.
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
Basic Marketing
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Author : Stanley J. Shapiro
language : en
Publisher:
Release Date : 1996
Basic Marketing written by Stanley J. Shapiro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Marketing categories.
Marketing Plan In 4 Steps
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Author : Stefano Calicchio
language : en
Publisher: Stefano Calicchio
Release Date : 2020-06-03
Marketing Plan In 4 Steps written by Stefano Calicchio and has been published by Stefano Calicchio this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-03 with Business & Economics categories.
What is a marketing plan and how does it work? Who does it really serve and how can it help a professional or company gain an advantage over the competition? How can it make a difference in the development of a business? In this guide you will find simple, clear and comprehensive explanations on how to properly draft a marketing plan and what are the best practices available today to perform this task excellently. The book takes the reader by the hand and accompanies him through four gradual steps, which highlight the key points of the subject: - what a marketing plan is and how it works; - how to write an effective marketing plan; - how to structure a successful marketing plan; - what are the best practices, the most common mistakes and the most effective tools for measuring results. Building a successful marketing plan can become an affordable business for anyone, but only if you know how to do it. Stop wasting time behind thousands of pages of theoretical manuals and discover what really matters with simple, stimulating and immediate reading.
Marketing Plans In A Week
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Author : Ros Jay
language : en
Publisher: Hachette UK
Release Date : 2012-07-06
Marketing Plans In A Week written by Ros Jay and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-06 with Business & Economics categories.
Marketing planning just got easier Nothing can bring a business greater rewards than getting its marketing right. If you have formed a company, it is vital to market your products or services and to make consumers aware of your business. It doesn't matter how good your products or services are if your marketplace doesn't understand what it is you do, why that is going to be of value to them and why they should buy from you and not the competition. Well-thought-out marketing approaches, attached to a good marketing plan, can be the key to your success. Great marketing will grab people's attention, bringing you more customers, more sales and more profits. The way you market your company's brand, products and services can mean the difference between you or your competitor getting the sale. Having a good marketing plan in place and enabled will not only unlock huge potential for your business but also help you run your enterprise more smoothly and effectively. This book will give you the information and skills you need to develop a sound marketing plan. In a week you will learn how to draw up the kind of plan that not only will impress the bank but can be used as your guide to delivering market awarenessand to attracting, winning and keeping sales opportunities. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success: - Sunday: What is a marketing plan? - Monday: Asking questions - Tuesday: Researching the answers - Wednesday: The objectives - Thursday: Converting objects into action plans - Friday: Putting the plan together - Saturday: Using the marketing plan
We Re All Marketers 20 Go To Principles To Help You Market Like A Marketer
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Author : Nico de Bruyn
language : en
Publisher:
Release Date : 2019-07-27
We Re All Marketers 20 Go To Principles To Help You Market Like A Marketer written by Nico de Bruyn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-27 with Business & Economics categories.
Did you know that you're a marketer? That's right. In today's consumerist, always-digital, interconnected environment, it's almost become a necessity to be a marketer. We have all adapted to survive, whether that be to wade through the nearly 4,000 advertisements many of us see everyday, or to help convince friends and family to attend that get-together we hold every year. Everyday we craft messages. Messages that we hope are persuasive and authentic. Messages that we hope help others see the world the way that we do. Every single person that has access to the internet now has the opportunity of a lifetime. But how can you use it to your advantage, where do you even start and is there a simple way to get from where you are today to where you want to go? We're All Marketers consists of 20 go-to principles to help you market like a marketer! It breaks down the principles that have made the top marketers successful and explains how you can utilize these principles to market you, your company or organization in a more impactful way.Inside this book you'll learn: * The 20 foundational principles of marketing* The new rules of digital marketing and how understanding them will set you apart* How experts have applied them in their careers as well as case studies and examples* How to use the marketing principles from the tailored checklists in your marketing strategy todayThe digital era has brought nearly limitless possibilities for the average digital citizen. However, due to the pace of innovation and the complexity of information, too many people continue to struggle to understand basic marketing principles. We're All Marketers is designed to be a straightforward and easy-to-read guide for the average person. If you've ever wanted to get started in digital marketing, wanted to effectively share your stories on social media, or just want to understand more about how you can grow your digital world into something strategic and amazing, this book is for you!
Easy Step By Step Guide To Marketing
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Author : Pauline Rowson
language : en
Publisher:
Release Date : 1999
Easy Step By Step Guide To Marketing written by Pauline Rowson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Marketing categories.
All businesses have one thing in common - they need customers. So how do you get customers? How do you get them to buy from you? How do you build a competitive edge for your organization? This guide provides vital tips to help you win business and keep your existing customers coming back for more. The book features tips on: how to win and keep customers; how to understand your customers and their needs; how to make your organization more marketing orientated; how to use promotional tools to target customers; how to build a competitive edge for your organization; and how to draw up a marketing plan for your business.