How To Drive Your Competition Crazy

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How To Drive Your Competition Crazy
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Author : Guy Kawasaki
language : en
Publisher: Hyperion Books
Release Date : 1995
How To Drive Your Competition Crazy written by Guy Kawasaki and has been published by Hyperion Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with BUSINESS & ECONOMICS categories.
Staking its territory somewhere between the arts of Zen and war, this invalualbe resource, written by business strategist and charismatic Macintosh evangelist Guy Kawasaki, offers a take-no-prisoners battle plan--featuring irreverent and sometimes extreme stratagems in sales, marketing, production, and human resources--designed to help companies get and keep the upper hand.
Summary How To Drive Your Competition Crazy
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2013-02-15
Summary How To Drive Your Competition Crazy written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-15 with Business & Economics categories.
The must-read summary of Guy Kawasaki's book: "How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit". This complete summary of the ideas from Guy Kawasaki's book "How to Drive Your Competition Crazy" shows that the best business strategy is to actively take on your competition, and diminish any advantages they have. In his book, the author highlights four strategies which will take you from the initial groundwork to how to innovate and take risks. This summary explains how to use these strategies to take small measures that will radically change your business and ensure that you are providing your customer with the best experience. Added-value of this summary: • Save time • Understand key concepts • Develop your business knowledge To learn more, "How to Drive Your Competition Crazy" and discover the small measures that can make a big difference!
How To Drive Your Competition Crazy
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Author : Guy Kawasaki
language : en
Publisher: Hachette Books
Release Date : 2011-10-25
How To Drive Your Competition Crazy written by Guy Kawasaki and has been published by Hachette Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-25 with Business & Economics categories.
If you were intrigued by the title of this book, you are probably the type of business book reader who's had enough of management self-help and touchy-feely tomes, enough of how-to guides that encourage you to take the kinder, gentler approach to competitors, customers, and employees. You are ready for the gloves to come off, and the one thing you'll want in your hands when they do is the first can-do, how-to, kick-butt gonzo guide to driving your competitors off the deep end. In the time-honored tradition of the maxim "It's not how you play the game, but whether you win or lose," bestselling author of Selling the Dream and Forbes columnist Guy Kawasaki has written the definitive take-no-prisoners guide to help the Davids to beat the Goliaths. The product of Kawasaki's years of experience as an evangelist for the then-upstart Apple and as a computer guru and business strategist, How to Drive Your Competition Crazy as an invaluable source book of irreverent and sometimes extreme stratagems in sales, marketing, production, and human resources that will help your company or organization get and keep the upper hand. Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor with greater resources, How to Drive Your Competition Crazy offers a comprehensive blueprint for success. From the initial steps of learning as much about your own company as you do about your enemy to advanced techniques like playing with your opponents' minds, Guy Kawasaki explores every facet of the premise that the best defense is a good offense. Staking territory somewhere between the arts of Zen and war, How to Drive Your Competition Crazy is a resource no company can afford to be without.
How To Drive Your Competition Crazy
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Author : Guy Kawasaki
language : en
Publisher:
Release Date : 1996
How To Drive Your Competition Crazy written by Guy Kawasaki and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Competition categories.
Reality Check
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Author : Guy Kawasaki
language : en
Publisher: Penguin
Release Date : 2008-10-30
Reality Check written by Guy Kawasaki and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-30 with Business & Economics categories.
"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake. Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."
The Unemployed Millionaire
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Author : Matt Morris
language : en
Publisher: John Wiley & Sons
Release Date : 2009-09-08
The Unemployed Millionaire written by Matt Morris and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-08 with Business & Economics categories.
A self-made millionaire shows you how to make millions while living life on your own terms At just eighteen years old, Matt Morris founded his first marketing business. At twenty, he dropped out of college to pursue business full-time. At twenty-one, he was homeless and deeply in debt, living out of his car. It was then that he made a life-changing decision to re-invent himself and his career. By twenty-nine, Matt was a self-made millionaire. How did he do it? In The Unemployed Millionaire, Morris reveals how he turned his life around and shatters the myth that it takes money to make money. Thanks to the Internet explosion and the ease of global trade, it is possible for anyone to start a business and market their products worldwide to millions of customers. Here, Morris unlocks the secrets and provides you with the specific moneymaking formula he used to turn his ideas into a fortune. Equips you with a step-by-step formula for turning your great idea into a million-dollar business in as little as twelve months Proves you don’t have to be smart, lucky, or rich to make millions Gives you the specific success principles all millionaires follow Author Matt Morris is an internationally recognized speaker who selectively mentors other entrepreneurs, traveling the world, working very little, and earning millions in the process With a foreword by Les Brown, motivational speaker, bestselling author, and television personality If you're serious about earning millions without working your fingers to the bone, The Unemployed Millionaire gives you the powerful strategies needed to turn your dreams into a reality.
Intelligent Content A Primer
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Author : Ann Rockley
language : en
Publisher: XML Press
Release Date : 2015-09-25
Intelligent Content A Primer written by Ann Rockley and has been published by XML Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-25 with Business & Economics categories.
Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.
The Marketing Gurus
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Author : Chris Murray
language : en
Publisher: Atlantic Books Ltd
Release Date : 2016-05-19
The Marketing Gurus written by Chris Murray and has been published by Atlantic Books Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-19 with Business & Economics categories.
This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. The featured books include: Crossing the Chasm by Geoffrey Moore The Popcorn Report by Faith Popcorn The Anatomy of Buzz by Emanuel Rosen Purple Cow by Seth Godin Relationship Marketing by Regis McKenna Don't Think Pink by Lisa Johnson and Andrea Learned Renovate Before you Innovate by Sergio Zyman The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.
Summary Enchantment
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2013-02-15
Summary Enchantment written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-15 with Business & Economics categories.
The must-read summary of Guy Kawasaki's book: "Enchantment: The Key to Attracting People to Your Company". This complete summary of the ideas from Guy Kawasaki's book "Enchantment" shows that even if you have an insanely great mousetrap, the world will not beat a path to your door. Everyone’s busy doing their own thing. In practice, the greater your mousetrap is, the harder it will be to get people to embrace it because it will be so different to what they’re used to. Instead of sitting back and hoping you’ll be discovered, you have to get busy enchanting people with what you have. Enchantment is the art and process of turning cynics into believers and then enlisting them in a crusade to tell the world. This summary highlights a few steps in bringing about enchantment and the nine things that you can do to get some enchantment working in your favor. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "Enchantment" and find out why you should go forth and enchant.
Builder
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Author :
language : en
Publisher:
Release Date : 1996
Builder written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Construction industry categories.