Intelligent Content A Primer
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Intelligent Content A Primer
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Author : Ann Rockley
language : en
Publisher: XML Press
Release Date : 2015-09-25
Intelligent Content A Primer written by Ann Rockley and has been published by XML Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-25 with Business & Economics categories.
Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.
Content Strategy
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Author : Guiseppe Getto
language : en
Publisher: Taylor & Francis
Release Date : 2022-11-30
Content Strategy written by Guiseppe Getto and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-30 with Technology & Engineering categories.
This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area. Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge.
Intelligent Content
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Author : Ann Rockley
language : en
Publisher:
Release Date : 2015
Intelligent Content written by Ann Rockley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Think Like A Marketer Train Like An L D Pro
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Author : Bianca Baumann
language : en
Publisher: American Society for Training and Development
Release Date : 2025-05-27
Think Like A Marketer Train Like An L D Pro written by Bianca Baumann and has been published by American Society for Training and Development this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-27 with Business & Economics categories.
Use Marketing Strategies to Captivate and Persuade Your Audience At first glance, marketing and L&D may seem like an unlikely combination. But upon closer inspection, both fields share two core goals: getting people’s attention and influencing their behavior. Marketing involves captivating, persuading, and creating value—all of which are key to learning design. When done well, learning design grabs participants’ attention like a great marketing campaign and engages them emotionally and intellectually to make learning stick. In this innovative volume, marketing and L&D experts Bianca Baumann and Mike Taylor ask: How can L&D pros make learning programs more effective by thinking like expert marketers? To answer that question, Baumann and Taylor explore the potential of marketing-inspired L&D, diving into essential marketing principles, strategies, and techniques and applying them to learning experience design to improve learning transfer. With a learner-centric perspective, the authors explain the science of marketing, how to use personas, and how to craft a successful learner journey. They cover effective writing, the use of powerful graphics, how to plan and execute a winning learning campaign, how to harness technology, and the all-important activities of evaluation and learning analytics. L&D pros will learn new ways to capture their target audience’s attention and influence their behavior. Each chapter includes engaging stories from Baumann and Taylor’s work in the field, case studies, and definitions of essential marketing concepts and how they apply directly in the L&D environment, plus activities and tools instructional designers can apply immediately to transform their learning programs.
Blended Learning In Engineering Education
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Author : Ataur Rahman
language : en
Publisher: CRC Press
Release Date : 2018-11-06
Blended Learning In Engineering Education written by Ataur Rahman and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-06 with Business & Economics categories.
Blended Learning combines the conventional face-to-face course delivery with an online component. The synergetic effect of the two modalities has proved to be of superior didactic value to each modality on its own. The highly improved interaction it offers to students, as well as direct accessibility to the lecturer, adds to the hitherto unparalleled learning outcomes. "Blended Learning in Engineering Education: Recent Developments in Curriculum, Assessment and Practice" highlights current trends in Engineering Education involving face-to-face and online curriculum delivery. This book will be especially useful to lecturers and postgraduate/undergraduate students as well as university administrators who would like to not only get an up-to-date overview of contemporary developments in this field, but also help enhance academic performance at all levels.
The Content Advantage Clout 2 0
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Author : Colleen Jones
language : en
Publisher: New Riders
Release Date : 2018-07-11
The Content Advantage Clout 2 0 written by Colleen Jones and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-11 with Business & Economics categories.
In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function–from marketing to sales and from support to recruiting–demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time. Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and nonprofits, Jones offers: Guidance on creating a content vision A primer on conducting content analysis Techniques for developing a competitive content strategy Elements and principles of effective, influential content A blueprint for developing content intelligence A maturity model for content operations Examples from diverse companies and contexts
Translation Studies In The Age Of Artificial Intelligence
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Author : Sanjun Sun
language : en
Publisher: Taylor & Francis
Release Date : 2025-06-10
Translation Studies In The Age Of Artificial Intelligence written by Sanjun Sun and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-10 with Language Arts & Disciplines categories.
Sun, Liu, Moratto, and the team of contributors provide an in-depth exploration of the implications of artificial intelligence (AI) in the ever-evolving field of translation studies. With key insights to inform future research on this rapidly evolving field in translation, this book offers a comprehensive understanding of the implications of AI, particularly ChatGPT, across technical, pedagogical, and ethical dimensions. From the evolution of translation competence and quality assessment to methodological shifts in research and pedagogy, the authors shed light on the capabilities and limitations of AI, offering insights into its potential within the realm of translation studies. With fresh perspectives on the intersection of AI and translation studies, the chapters cover critical topics such as evaluating translation quality, translator training, corpus translation studies, and ethical considerations in translation education. By systematically unpacking the implications of AI, this book offers valuable insights for researchers, educators, and practitioners interested in translation and interpreting studies, machine-learning, and the role of AI in translator training and education.
A Companion To Translation Studies
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Author : Sandra Bermann
language : en
Publisher: John Wiley & Sons
Release Date : 2014-01-22
A Companion To Translation Studies written by Sandra Bermann and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-22 with Literary Criticism categories.
This companion offers a wide-ranging introduction to the rapidly expanding field of translation studies, bringing together some of the best recent scholarship to present its most important current themes Features new work from well-known scholars Includes a broad range of geo-linguistic and theoretical perspectives Offers an up-to-date overview of an expanding field A thorough introduction to translation studies for both undergraduates and graduates Multi-disciplinary relevance for students with diverse career goals
Revolutionizing The Ai Digital Landscape
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Author : Alex Khang
language : en
Publisher: CRC Press
Release Date : 2024-06-07
Revolutionizing The Ai Digital Landscape written by Alex Khang and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-07 with Business & Economics categories.
This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies. In addition, the book will also offer a comprehensive overview of the various digital marketing tools available to entrepreneurs, discussing their features, benefits, and potential drawbacks. This will help entrepreneurs make well-informed decisions when selecting the tools most suited to their needs and objectives. It is designed to help entrepreneurs develop and implement successful strategies, leveraging the latest tools and technologies to achieve their business goals. As the digital landscape continues to evolve rapidly, this book aims to serve as a valuable resource for entrepreneurs looking to stay ahead of the curve and capitalize on new opportunities. The book's scope encompasses a wide range of topics, including customer experience, content marketing, AI strategy, and digital marketing tools.
Trends In Intelligent Systems And Computer Engineering
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Author : Oscar Castillo
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-04-25
Trends In Intelligent Systems And Computer Engineering written by Oscar Castillo and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-25 with Computers categories.
A large international conference, Intelligent Systems and Computer Engineering, was held in Hong Kong, March 21–23, 2007, under the International MultiConf- ence of Engineers and Computer Scientists (IMECS) 2007. The IMECS 2007 is organized by the International Association of Engineers (IAENG), a nonpro?t int- national association for engineers and computer scientists. The IMECS conferences serve as good platforms for the engineering community to meet with each other and to exchange ideas. The conferences also strike a balance between theoretical and - plication development. The conference committees have been formed with over two hundred committee members who are mainly research center heads, faculty deans, department heads, professors, and research scientists from over thirty countries. The conferences are truly international meetings with a high level of participation from many countries. The response that we have received for the multiconference is - cellent. There have been more than one thousand one hundred manuscript subm- sions for the IMECS 2007. All submitted papers have gone through the peer review process and the overall acceptance rate is 58. 46%. This volume contains revised and extended research articles on intelligent s- tems and computer engineering written by prominent researchers participating in the multiconference IMECS 2007. There is huge demand, not only for theories but also applications, for the intelligent systems and computer engineering inthe society to meet the needs of rapidly developing top-end high technologies and to improve the increasing high quality of life.