The Content Advantage Clout 2 0
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The Content Advantage Clout 2 0
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Author : Colleen Jones
language : en
Publisher: New Riders
Release Date : 2018-07-11
The Content Advantage Clout 2 0 written by Colleen Jones and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-11 with Business & Economics categories.
In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function–from marketing to sales and from support to recruiting–demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time. Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and nonprofits, Jones offers: Guidance on creating a content vision A primer on conducting content analysis Techniques for developing a competitive content strategy Elements and principles of effective, influential content A blueprint for developing content intelligence A maturity model for content operations Examples from diverse companies and contexts
Teaching Content Management In Technical And Professional Communication
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Author : Tracy Bridgeford
language : en
Publisher: Routledge
Release Date : 2020-01-31
Teaching Content Management In Technical And Professional Communication written by Tracy Bridgeford and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-31 with Language Arts & Disciplines categories.
This collection offers a comprehensive overview of approaches to teaching the complex subject of content management. The 12 chapters define and explain content management and its accompanying competencies, providing teaching examples in areas including content strategy, topic-based writing, usability studies, and social media. The book covers tasks associated with content management such as analyzing audiences and using information architecture languages including XML and DITA. It highlights the communal aspects of content management, focusing on the work of writing stewardship and project management, and the characteristics of content management in global contexts. It concludes with a look to the future and the forces that shape content management today. The editor situates the collection within a pedagogical exigency, providing sound instructional approaches to teaching content management from a rhetorical perspective. The book is an essential resource for both instructors new to teaching technical and professional communication, and experienced instructors who are interested in upgrading their pedagogies to include content management.
Strategic Content Marketing
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Author : Dan Farkas
language : en
Publisher: Taylor & Francis
Release Date : 2023-10-11
Strategic Content Marketing written by Dan Farkas and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-11 with Business & Economics categories.
Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension. On reading, students will understand: The definition, purpose, and practical implementation of a content marketing programme The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives The most effective and valued forms of content marketing and how they are structured and used, including a special focus on digital and B2B content marketing How to create persuasive content and measure the effectiveness of content marketing The careers, associated competencies, and software technologies in the burgeoning field of content marketing. This comprehensive text is perfect core and recommended reading for advanced undergraduate and postgraduate students studying content marketing, inbound marketing, marketing communications, digital and social media marketing, and public relations. In practice, the book is also highly valuable for practicing professionals studying for professional qualifications and looking to develop their skills. Online resources include instructor teaching slides, four-color images and templates, and chapter test bank questions.
Clout
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Author : Colleen Jones
language : en
Publisher: Pearson Education
Release Date : 2010-12-03
Clout written by Colleen Jones and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-03 with Computers categories.
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll: Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online. Understand the business value of compelling web content. Learn 8 principles for influence from the art of rhetoric and the science of psychology. Find out what context is and why it's so important to influence. Jump start your planning for content over time with patterns and diagrams. Learn the basics of evaluation to determine whether your web content is making a difference.
Mapa De Contenidos
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Author : Carlos J. Campo
language : es
Publisher: Estrategia del Contenido
Release Date : 2022-09-01
Mapa De Contenidos written by Carlos J. Campo and has been published by Estrategia del Contenido this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-01 with Business & Economics categories.
Lección extractada de Contenido para convencer. Curso General de Estrategia de Contenidos (a la venta en Google Play), del capítulo destinado a los instrumentos y herramientas para las operaciones de comunicación por medio de contenidos. En ella se aborda en profundidad la representación gráfica de la información que se presentará en forma de contenido. Porque cada objetivo, circunstancia comunicativa, característica de la información, oportunidad e infraestructura tecnológica del soporte requiere un tipo de mapa de contenidos distinto para que sea útil. La lección aborda todos los mapas posibles, tanto analógicos como digitales e interactivos, tanto monocanales como omnicanales. Para mensajes escritos y para formatos multimedia. Pero siempre abordados desde la eficacia comunicativa de la Estrategia de Contenidos corporativa o institucional. Se explica cómo y cuándo utilizarlos. El ebook contiene la Presentación original del curso y recopila únicamente la bibliografía mencionada en el texto. En esta edición se han insertado intertítulos que permiten seguir con mayor facilidad la lección magistral y localizar la instrucción precisa: — Utilidades del mapa de contenidos — Mapa temático (Topic Map) — Mapa conceptual (Mindset Map) — Mapa de Relación Temática Omnicanal — Árbol de navegación (Site Map) — Lanzados (o alzados) — La escaleta — El Content Landscape — La Matriz de Contenidos — Mapa IA Garrett — Content Flow Diagram — Retórica de las Expectativas — Motores del contenido — User Story Map — User Journey Map — Task Flow Map — Mapa de Casación de Objetivos — Matriz de User Persona — Mapa del Embudo de Conversión — Mapa de Caducidad — Mapa de Formatos La lección incluye el apartado Claves, en el que se recogen los conocimientos indispensables que el alumno debe retener. Se ilustra con 14 gráficos y 1 tabla sinóptica. Puedes obtener más información en el sitio web corporativo de Estrategia del Contenido, sección de menú Libros.
Designing Connected Content
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Author : Carrie Hane
language : en
Publisher: New Riders
Release Date : 2017-12-06
Designing Connected Content written by Carrie Hane and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-06 with Computers categories.
With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices? In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a shared understanding of the important concepts, and how to plan and design interfaces for mobile, desktop, voice, and beyond. You will learn to reuse and remix your valuable content assets to meet the needs of today and the opportunities of tomorrow. Discover a design method that starts with content, not pixels. Master the interplay of content strategy, content design, and content management as you bring your product team closer together and encourage them to think content first. Learn how to Model your content and its underlying subject domain Design digital products that scale without getting messy Bring a cross-functional team together to create content that can be efficiently managed and effectively delivered Create a framework for tackling content overload, a multitude of devices, constantly changing design trends, and siloed content creation
Imaging
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Author :
language : en
Publisher:
Release Date : 2002
Imaging written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Computer graphics categories.
Clout
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Author : Jenni Catron
language : en
Publisher: HarperChristian + ORM
Release Date : 2014-01-28
Clout written by Jenni Catron and has been published by HarperChristian + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-28 with Religion categories.
You have clout. Have you discovered it yet? It is easy to believe that power, influence, and leadership are gifts given to a special few. But the Bible says otherwise. We all long for significance, even as we fear we will never be good enough. We listen for God, but hear only voices of doubt and practicality. Listen again. There is a call that only you can answer. Clout is power and influence. It is an undeniable trait that opens doors and moves mountains. You have it, and you can use it to change the world around you. With Scripture and stories from her own life, Jenni Catron maps out the pitfalls and clear paths on the way toward discovering and unleashing your very own clout. This is not a quest of power for power’s sake. Influence is not a guarantee of fame or fortune. It is an opportunity to use your gifts to do the extraordinary. This is a journey toward dismantling what stands in the way of your influence and leadership, discovering your God-given clout, and using it to answer God’s calling on your life. Learn about Jesus and others who sought to lead like him. Stop dreaming and start planning. Define your direction, set your goals, and confront the challenges that stand between you and the person God made you to be. Step into your sphere of influence with the humble confidence of Christ. Don’t hide. We need you. Discover your clout here.
The Future X Network
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Author : Marcus K. Weldon
language : en
Publisher: CRC Press
Release Date : 2018-09-03
The Future X Network written by Marcus K. Weldon and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-03 with Computers categories.
We are at the dawn of an era in networking that has the potential to define a new phase of human existence. This era will be shaped by the digitization and connection of everything and everyone with the goal of automating much of life, effectively creating time by maximizing the efficiency of everything we do and augmenting our intelligence with knowledge that expedites and optimizes decision-making and everyday routines and processes. The Future X Network: A Bell Labs Perspective outlines how Bell Labs sees this future unfolding and the key technological breakthroughs needed at both the architectural and systems levels. Each chapter of the book is dedicated to a major area of change and the network and systems innovation required to realize the technological revolution that will be the essential product of this new digital future.
Tallinn Manual 2 0 On The International Law Applicable To Cyber Operations
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Author : Michael N. Schmitt
language : en
Publisher: Cambridge University Press
Release Date : 2017-02-02
Tallinn Manual 2 0 On The International Law Applicable To Cyber Operations written by Michael N. Schmitt and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-02 with Law categories.
The new edition of the highly influential Tallinn Manual, which outlines public international law as it applies to cyber operations.