How To Get Your First Copywriting Job In Advertising
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How To Get Your First Copywriting Job In Advertising
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Author : Dick Wasserman
language : en
Publisher: Plume
Release Date : 1987
How To Get Your First Copywriting Job In Advertising written by Dick Wasserman and has been published by Plume this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
How To Get Your First Copywriting Job
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Author : Dick Wasserman
language : en
Publisher:
Release Date : 1985
How To Get Your First Copywriting Job written by Dick Wasserman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Advertising copy categories.
The Well Fed Writer Third Edition
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Author : Peter Bowerman
language : en
Publisher:
Release Date : 2021-04
The Well Fed Writer Third Edition written by Peter Bowerman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04 with categories.
Third edition of a detailed how-to guide to starting and growing your own lucrative "commercial" writing practice-writing for corporations and creative agencies, and for hourly rates of $50-125+.
The Everything Guide To Writing Copy
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Author : Steve Slaunwhite
language : en
Publisher: Simon and Schuster
Release Date : 2007-06-14
The Everything Guide To Writing Copy written by Steve Slaunwhite and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-14 with Business & Economics categories.
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
Scientific Advertising
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Author : Claude C. Hopkins
language : en
Publisher: David De Angelis
Release Date : 2022-09-06
Scientific Advertising written by Claude C. Hopkins and has been published by David De Angelis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-06 with Business & Economics categories.
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to established fundamentals. If we enter any realms of uncertainty we shall carefully denote them. The present status of advertising is due to many reasons. Much national advertising has long been handled by large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared the thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost. Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in cooperation, learning from each other and from each new undertaking, some of these men develop into masters. Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment, and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods. The larger agencies also come into intimate contact with experts in every department of business. Their clients are usually dominating concerns. So they see the results of countless methods and polices. They become a clearing house for everything pertaining to merchandising. Nearly every selling question which arises in business is accurately answered by many experiences. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We learn the principles and prove them by repeated tests. This is done through keyed advertising, by traced returns, largely by the use of coupons. We compare one way with many others, backward and forward, and record the results. When one method invariably proves best, that method becomes a fixed principle.
The Copy Book
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Author : Rotovision
language : en
Publisher: Rotovision
Release Date : 1996-02
The Copy Book written by Rotovision and has been published by Rotovision this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-02 with categories.
The approach and methods of 30 master copywriters are unveiled, illustrating the personal methods and creative process of leading pros. Unaltered examples of copywriting projects in progress from writers working in a variety of fields are the core of this informative collection.
The Boron Letters
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Author : Gary Halbert
language : en
Publisher:
Release Date : 2013-06-11
The Boron Letters written by Gary Halbert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-11 with categories.
A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles
Junior
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Author : Thomas Kemeny
language : en
Publisher: Simon and Schuster
Release Date : 2019-11-26
Junior written by Thomas Kemeny and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-26 with Business & Economics categories.
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
The Adweek Copywriting Handbook
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Author : Joseph Sugarman
language : en
Publisher: John Wiley & Sons
Release Date : 2012-06-19
The Adweek Copywriting Handbook written by Joseph Sugarman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-19 with Business & Economics categories.
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Copywriting Hacks And Tips For Beginners
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Author : Douglas Canning
language : en
Publisher:
Release Date : 2018-10-22
Copywriting Hacks And Tips For Beginners written by Douglas Canning and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-22 with categories.
In the growing world of business and advertising, a copywriter can find a great home with many opportunities for earning and career expansion. Some people undermine the work of copywriters merely because their job seems to be placed at the bottom of the bureaucracy. However, a copywriter with the right determination and skill can definitely work his or her way to the top the way their more business-oriented peers do. Copywriting can be a very fulfilling career for those who have the right skills for the job. If you are full of bright ideas and know how to write well then you might want to try out becoming a copywriter. A copywriter is expected to be skilled in coming up with great advertising ideas as well as putting them to paper in a very articulate and effective manner. A copywriter should also have a good grasp of layout and typography because visuals are also very important in advertising. Over here in this book, we'll break down the most fundamental basics of becoming one and you can start earning your first paycheck and train yourself to become a 6-figure income copywriter with the right blueprint. Book Content Includes:Chapter 1 - What Is a Copywriter and What Does a Copywriter Do?Chapter 2 - Copywriter: The Key TypesChapter 3 - Copywriting Courses to Jump-Start Your CareerChapter 4 - Copywriting Tips: How To Get Your First Copywriting JobChapter 5 - Copywriting Choices: Specialist or Non-Specialist?Chapter 6 - Copywriter Rates: 10 Factors Determine Prices for CopywritingChapter 7 - The Fastest Way to Copywriting Success Chapter 8 - Write for Performance for High Income
