The Boron Letters
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The Boron Letters
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Author : Gary Halbert
language : en
Publisher:
Release Date : 2013-06-11
The Boron Letters written by Gary Halbert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-11 with categories.
A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles
Summary Of Gary Halbert Bond Halbert S The Boron Letters
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Author : Everest Media,
language : en
Publisher: Everest Media LLC
Release Date : 2022-06-13T22:59:00Z
Summary Of Gary Halbert Bond Halbert S The Boron Letters written by Everest Media, and has been published by Everest Media LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-13T22:59:00Z with Business & Economics categories.
Please note: This is a companion version & not the original book. Sample Book Insights: #1 I am going to write to you every day of the week, except Sunday, and spend about one hour on each letter. I intend to reread these letters after I am finished and use them as source material for a book. #2 The first thing I want to discuss is road work, which is walking, jogging, and running. I believe you should do about one hour of road work every day except Sunday. The best time to do this is right after you get out of bed. #3 The first lesson is about health, and it is clear why it comes first. Dad’s father died at the young age of 59 from heart failure, which spooked him. He became a health nut and then settled into a pattern of falling in and out of exercising. #4 The lesson isn’t just to keep at it. The moral of my dad’s workout story and mine is the same and it applies to all of life: don’t give up.
The Robert Collier Letter Book
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Author : Robert Collier
language : en
Publisher:
Release Date : 2021-03-04
The Robert Collier Letter Book written by Robert Collier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-04 with categories.
Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.
The Adweek Copywriting Handbook
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Author : Joseph Sugarman
language : en
Publisher: John Wiley & Sons
Release Date : 2012-06-19
The Adweek Copywriting Handbook written by Joseph Sugarman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-19 with Business & Economics categories.
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
How To Write Sales Letters That Sell
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Author : Drayton Bird
language : en
Publisher: Kogan Page Publishers
Release Date : 2002
How To Write Sales Letters That Sell written by Drayton Bird and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
The Boron Letters Road Dog Edition
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Author : Bond Halbert
language : en
Publisher:
Release Date : 2015-06-16
The Boron Letters Road Dog Edition written by Bond Halbert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-16 with categories.
This is the very special commemorative Road Dog Edition of Gary C. Halbert's world famous copywriting book The Boron Letters.We don't want sales of this version to disturb the ranking of the regular edition which is printed in a much wider format with plenty of room for taking notes.This rare special edition is in honor of Gary C. Halbert and all of his road dogs.Let me explain.Gary C. Halbert loved to keep at least one trusted family member or associate to pal around with all the time.He called these people his road dogs.When I was a small child I loved riding in cars.My father also said he found it amazing how I could fit in with his rich colleagues in Los Angeles or the bikers at my grandmother's bar in Florida.Because of all this I became a road dog so early, I can't even remember when he gave me the nickname Bondodog.I was not the first and there were a whole lot more Gary Halbert road dogs but being a road dog of Gary Halbert was not always fun.You never knew if you were going to come into a lot of money or get tortured.You could walk in one day to discover he already booked a flight sending you to a wild Spring Break party just so you can tell him about it or...He could get annoyed at your hearing problem and buy bullhorn just to wake you up in the morning.Why did we put up with it?I had to. He was my dad.But the real reason is Gary was a great teacher and he led a life which showed you how to think outside the box all the time.Anyway, The Boron Letters is one of those marketing books people read over and over again because you get more and more out of every time you pick it up.It's jam packed with greatness because he wrote the letters between his job of raking the visitor area in the morning and chow time, so each letter had to get right to the point.There are a lot of other reasons why The Boron Letters is such a popular book but because the modern road dogs (fans of The Boron Letters) take the book with them so often, I decided to create this special travel size road dog edition to commemorate my father's birthday which is also the anniversary of the very first Boron Letter written back in 1984.To prove the wisdom inside The Boron Letters is still powerful enough to give you a competitive edge, I have included my updates.I'd also like to take this opportunity to make special mention of people who have gone out of their way to support the Halbert legacy but The Boron Letters in particular.These are the folks who have contributed to creating the print or Kindle version or help by spreading the word of just how good these letters are. Lawton ChilesCaliban DarklockScott Haines Kevin HalbertBig Jason HendersonBedros KeuilianSam MarkowitzJason MoffatBenny Valenzuela
Scientific Advertising
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Author : Claude C. Hopkins
language : en
Publisher: David De Angelis
Release Date : 2022-09-06
Scientific Advertising written by Claude C. Hopkins and has been published by David De Angelis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-06 with Business & Economics categories.
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to established fundamentals. If we enter any realms of uncertainty we shall carefully denote them. The present status of advertising is due to many reasons. Much national advertising has long been handled by large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared the thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost. Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in cooperation, learning from each other and from each new undertaking, some of these men develop into masters. Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment, and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods. The larger agencies also come into intimate contact with experts in every department of business. Their clients are usually dominating concerns. So they see the results of countless methods and polices. They become a clearing house for everything pertaining to merchandising. Nearly every selling question which arises in business is accurately answered by many experiences. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We learn the principles and prove them by repeated tests. This is done through keyed advertising, by traced returns, largely by the use of coupons. We compare one way with many others, backward and forward, and record the results. When one method invariably proves best, that method becomes a fixed principle.
Ama Complete Guide To Small Business Advertising
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Author : Joe Vitale
language : en
Publisher: Contemporary Books
Release Date : 1995
Ama Complete Guide To Small Business Advertising written by Joe Vitale and has been published by Contemporary Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
A book of formulas and techniques for creating successful advertising, designed for small business owners. Covers open letters and advertorials, headlines, using illustrations and photos, tips on writing ad copy, using testimonials and guarantees, direct mail, Yellow Pages tips, and radio and tv ads. Includes worksheets and checklists. Annotation copyright by Book News, Inc., Portland, OR
How To Write A Good Advertisement
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Author : Victor O. Schwab
language : en
Publisher: Ravenio Books
Release Date : 2015-10-28
How To Write A Good Advertisement written by Victor O. Schwab and has been published by Ravenio Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-28 with Business & Economics categories.
This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy for arithmetical prowess, could not escape arriving at the conclusion that the number of years from 1917 to 1961 totals forty-four. And, Heaven help me!, for that seeming aeon of time the major interest of the author has been advertising copy— good, bad, and indifferent. That a large measure of this past experience has been associated with a particularly demanding kind of advertising copy may, as will be explained, be an advantageous circumstance for the reader of this book, regardless of what type of copywriting job confronts him. For the subject of the book is not the writing of mail-order copy. Its sole purpose is to lend a hand to any copywriter (or student of copy-writing) whose ambition is to create advertisements which are more resultful, no matter what the product is or how and where it is sold. As to why the author’s background of experience may represent an advantageous circumstance for such copywriters, I will leave to an infinitely more capable pen than mine—that of no less an authority than Claude G. Hopkins, one of the greatest copywriters of “general” advertising who ever lived: “Mail-order advertising is difficult. But it is educational. It keeps one on his mettle. It fixes one’s viewpoint on cost and result. The advertising-writer learns more from mail-order advertising than from any other.” Therefore, if you are looking for guidance specifically concerned with the writing of mail-order advertising, this is not your book. On the other hand, if in the writing of any type of advertising you want more of your copy to achieve the selling effectiveness imperative for any mail-order man who wants to continue eating heartily, this book may prove helpful to you. At any rate, you are the person for whom it was written. Much of its information will probably recall to your mind the aphorism, “We need not so much to be instructed as to be reminded.” And that’s all to the good. Finally, and appertaining to the passages which are reminiscent in nature, the author has tried to avoid any necessity for later having to admit, like Mark Twain, that “When I was very young I could remember anything, whether it happened or not. But now I am older and I can only remember the latter.” Victor O. Schwab
This Book Will Teach You How To Write Better
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Author :
language : en
Publisher:
Release Date : 2013-08-26
This Book Will Teach You How To Write Better written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-26 with categories.
Learn how to get what you want. Learn how to increase your conversion rates. Learn how to make it easier to write anything (using formulas and mind-hacks). The information inside has turned keystrokes from my fingers, into millions of dollars in sales. Some of the concepts inside have been able to turn a poor man, into a rich man, by simply re-arranging some words on a page.