How To Write Sales Letters That Sell
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How To Write Sales Letters That Sell
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Author : Drayton Bird
language : en
Publisher: Kogan Page Publishers
Release Date : 2002
How To Write Sales Letters That Sell written by Drayton Bird and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
The Ultimate Sales Letter 4th Edition
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Author : Dan S Kennedy
language : en
Publisher: Simon and Schuster
Release Date : 2011-01-31
The Ultimate Sales Letter 4th Edition written by Dan S Kennedy and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-31 with Business & Economics categories.
Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Winning Sales Letters From Prospect To Close
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Author : Ralph Allora
language : en
Publisher: McGraw Hill Professional
Release Date : 2009-08-09
Winning Sales Letters From Prospect To Close written by Ralph Allora and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-09 with Business & Economics categories.
First impressions are critical. Make yours count with a winning sales letter! You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy makingpeople comfortable while offering ways to serve their needs. But do you put as much time and effort into that other, equally important sales tool: the writtenword? Communications, marketing, and media expert Ralph Allora shows how to crafteffective messages that reach out to new clients, keep you on their radar, and close the deal. Winning Sales Letters—From Prospect to Close teaches you how to: Strategize your messages for every stage of the selling process Command attention and motivate your clients Put your best self in every note Create engaging approaches for letters, e-mails, and text messages Avoid the mistakes that sabotage great communication “A sleek, practical guide to writing winning sales communications. Whether you’re anovice trying to ‘earn’ the meeting or a savvy pro with writer’s block, this bookwill help you connect, engage, and build trust with your customers.” David Forgione, VP, Multi-Media Sales, The Wall Street Journal
450 Best Sales Letters For Every Selling Situation
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Author : Karen Gilleland
language : en
Publisher: Prentice Hall Direct
Release Date : 1991
450 Best Sales Letters For Every Selling Situation written by Karen Gilleland and has been published by Prentice Hall Direct this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Sales letters. categories.
A comprehensive model letter book, covering virtually all occasions upon which sales representatives would have to write a letter. It includes both internal letters to management and various support departments and external letters to prospects and customers.
The 16 Word Sales Letter Tm
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Author : Evaldo Albuquerque
language : en
Publisher:
Release Date : 2019-08-08
The 16 Word Sales Letter Tm written by Evaldo Albuquerque and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-08 with categories.
The 16-Word Sales Letter(tm) is a copy system that has generated over $120 million dollars for Agora Financial in the last two years alone. It's a simple formula that could help you generate millions in online sales... No matter how competitive your niche is....No matter what kind of product or service you're selling...And no matter your level of experience.That's because it can not only help you identify a new big idea for your market, but also help you structure your sales message for maximum emotional impact. If you're a copywriter, marketer or entrepreneur, you're about to discover a secret that could help you dominate your market, crush your competitors, and potentially add millions to your business and personal bank accounts.Advanced Praise for The 16-Word Sales Letter(tm) "This is the book I've been waiting for. For years, I've been asking myself: How can a guy whose native language is not even English be one of the best U.S. copywriters in history? Now I have the answer... nicely reduced to a simple, understandable formula. And the best thing is that it's a usable formula. Anyone seriously interested in copywriting should discover Evaldo's secret." --Bill Bonner, Founder of Agora. "It's not often that I come upon a copywriting strategy that feels new to me. And even less frequently do I encounter one that is both new and exciting. Evaldo Albuquerque's "16 Word Sales Letter(tm)" is such a strategy. I'm going to recommend this as a must-read to all my copywriting proteges." --Mark Ford, best-selling author and chief growth strategist for Agora."Evaldo is the world's greatest copywriter you've never heard of. Why haven't you heard of him? Because while others are selfpromoting ... heck, while they're eating, sleeping and relaxing... he's cranking out the next blockbuster. He never stops. He's a 9-figure sales machine and our business's secret weapon. This book is your blueprint to how the machine dominates. Read it and put it into action. Your royalty check will thank you." --Peter Coyne, founder of Paradigm Press, Agora Financial's largest imprint. "I'm recommending this book to everyone in my company, and making it required reading for all new hires. When it comes to books on "writing" I try to read everything new, and no matter how many books I pick up, I rarely find any ideas that are innovative (or even useful), but this book shattered my expectations--I found page after page packed with fresh ideas. It's engaging to read, and very easy to implement the writing techniques. Evaldo has uncovered a new way to write sales copy that is perfect for today's buyers; I really love this book, and after you turn the first two pages, you'll see exactly why. It's a must-read primer for anyone who writes sales copy.... Read this book--and learn from one of the best." --Oren Klaff, best-selling author of Pitch Anything and Flip the Script "Few people know his name. Yet, those at the highest levels of direct response advertising consider Evaldo Albuquerque the Michael Jordan of modern financial copywriting. His new book, The 16 Word Sales Letter(tm), reveals for the first time the secret to his astonishing success. In split tests, the selling formula Evaldo reveals in his book has won, repeatedly, against ad copy written by the world's top copywriters. When asked at a recent seminar I gave what are the two best books I've ever read on copywriting, my answer was Breakthrough Advertising by Eugene Schwartz and The 16 Word Sales Letter(tm) by Evaldo Albuquerque." --Caleb O'Dowd, www.roitips.com
How To Write Copy That Sells
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Author : Ray Edwards
language : en
Publisher:
Release Date : 2016-02-16
How To Write Copy That Sells written by Ray Edwards and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-16 with Business & Economics categories.
This book is for everyone who needs to write copy that sells - including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How To Write Copy That Sells supplies specific copywriting techniques for everything from email marketing, web sites, and social media, to traditional media ads and direct mail.
Sales Letters That Sizzle
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Author : Herschell Gordon Lewis
language : en
Publisher: Contemporary Books
Release Date : 1999
Sales Letters That Sizzle written by Herschell Gordon Lewis and has been published by Contemporary Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
This handbook on international development policy and management covers a broad spectrum of contemporary topics across all the major areas of interest. With over 40 chapters, the book comprehensively explores the many themes and issues of significance for both policy and implementation, and provides easily accessible reference material on current practice and research. The 42 contributors come from a diverse range of backgrounds, and enjoy international reputations in their chosen fields.
The Complete Sales Letter Book
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Author : Rhonda Harris
language : en
Publisher: Routledge
Release Date : 1998
The Complete Sales Letter Book written by Rhonda Harris and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Commercial correspondence categories.
Sales professionals in all levels of business will save time and communicate faster and better with this handy resource of hundreds of ready-to-use letters. The authors have carefully written and compiled letters that accommodate a broad range of routine and out-of-the-ordinary sales situations. They have organized the book to mirror the progression of the sales cycle: Part 1 includes letters that inspire and motivate salespeople to seek prospects despite daunting circumstances. Part 2 tracks with letters the sales process through potential roadblocks to the closing. Part 3 shows how to sustain relationships with customers through effectively written communication. Part 4 draws sample letters from cyberspace to illustrate how companies are adapting to the internet. Any sales representative will find in this convenient volume time-saving techniques to encourage better communication with both customers and sales and service staffs that will ultimately lead to increased sales.
The Boron Letters
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Author : Gary Halbert
language : en
Publisher:
Release Date : 2013-06-11
The Boron Letters written by Gary Halbert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-11 with categories.
A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles
Tom Tiddler S Island
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Author : J. J. Connington
language : en
Publisher: Rare Treasure Editions
Release Date : 2025-05-21T00:00:00Z
Tom Tiddler S Island written by J. J. Connington and has been published by Rare Treasure Editions this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-21T00:00:00Z with Fiction categories.
A young couple Clive and Jean Croft are spending part on their honeymoon on a remote Scottish island. Their enjoyment of the picturesque retreat is soon interrupted by a series of encounters with the other visitors to the island, gun-toting security for an egotistical professor apparently attempting the age-old practice of alchemy to create gold. The arrival of an equally well-armed gang intent on stealing the gold puts the young couple in extreme danger. With the help of an old university acquaintance of Clive they attempt to fight back against the intruders.