The Boron Letters Road Dog Edition
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The Boron Letters Road Dog Edition
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Author : Bond Halbert
language : en
Publisher:
Release Date : 2015-06-16
The Boron Letters Road Dog Edition written by Bond Halbert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-16 with categories.
This is the very special commemorative Road Dog Edition of Gary C. Halbert's world famous copywriting book The Boron Letters.We don't want sales of this version to disturb the ranking of the regular edition which is printed in a much wider format with plenty of room for taking notes.This rare special edition is in honor of Gary C. Halbert and all of his road dogs.Let me explain.Gary C. Halbert loved to keep at least one trusted family member or associate to pal around with all the time.He called these people his road dogs.When I was a small child I loved riding in cars.My father also said he found it amazing how I could fit in with his rich colleagues in Los Angeles or the bikers at my grandmother's bar in Florida.Because of all this I became a road dog so early, I can't even remember when he gave me the nickname Bondodog.I was not the first and there were a whole lot more Gary Halbert road dogs but being a road dog of Gary Halbert was not always fun.You never knew if you were going to come into a lot of money or get tortured.You could walk in one day to discover he already booked a flight sending you to a wild Spring Break party just so you can tell him about it or...He could get annoyed at your hearing problem and buy bullhorn just to wake you up in the morning.Why did we put up with it?I had to. He was my dad.But the real reason is Gary was a great teacher and he led a life which showed you how to think outside the box all the time.Anyway, The Boron Letters is one of those marketing books people read over and over again because you get more and more out of every time you pick it up.It's jam packed with greatness because he wrote the letters between his job of raking the visitor area in the morning and chow time, so each letter had to get right to the point.There are a lot of other reasons why The Boron Letters is such a popular book but because the modern road dogs (fans of The Boron Letters) take the book with them so often, I decided to create this special travel size road dog edition to commemorate my father's birthday which is also the anniversary of the very first Boron Letter written back in 1984.To prove the wisdom inside The Boron Letters is still powerful enough to give you a competitive edge, I have included my updates.I'd also like to take this opportunity to make special mention of people who have gone out of their way to support the Halbert legacy but The Boron Letters in particular.These are the folks who have contributed to creating the print or Kindle version or help by spreading the word of just how good these letters are. Lawton ChilesCaliban DarklockScott Haines Kevin HalbertBig Jason HendersonBedros KeuilianSam MarkowitzJason MoffatBenny Valenzuela
The Boron Letters
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Author : Gary Halbert
language : en
Publisher:
Release Date : 2013-06-11
The Boron Letters written by Gary Halbert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-11 with categories.
A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles
Overdeliver
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Author : Brian Kurtz
language : en
Publisher: Hay House, Inc
Release Date : 2019-04-09
Overdeliver written by Brian Kurtz and has been published by Hay House, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-09 with Business & Economics categories.
Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn: * The 4 Pillars of Being Extraordinary * The 5 Principles of why "Original Source" matters * The 7 Characteristics that are present in every world class copywriter * Multiple ways to track the metrics that matter in every campaign and every medium, online and offline * Why customer service and fulfillment are marketing functions * That the most important capital you own has nothing to do with money * And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.
The Halbert Copywriting Method Part Iii
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Author : Bond Halbert
language : en
Publisher:
Release Date : 2016-06-05
The Halbert Copywriting Method Part Iii written by Bond Halbert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-05 with categories.
WARNING: The Halbert Copywriting Method Part III is not a complete course on copywriting but... this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over.The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can't stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history's best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn't make you a better copywriter, nothing will. This simple to use formula is great for... * Punching up your own copy* Smoothing out copy created using templates * Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous "greased slide" effect which will add sales to all your promotions.
Principles Of Chemical Nomenclature
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Author : G. J. Leigh
language : en
Publisher: Royal Society of Chemistry
Release Date : 2011
Principles Of Chemical Nomenclature written by G. J. Leigh and has been published by Royal Society of Chemistry this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Reference categories.
Aimed at pre-university and undergraduate students, this volume surveys the current IUPAC nomenclature recommendations in organic, inorganic and macromolecular chemistry.
Giant Molecules
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Author : A. I?U. Grosberg
language : en
Publisher: World Scientific
Release Date : 2011
Giant Molecules written by A. I?U. Grosberg and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Technology & Engineering categories.
?? Giant molecules are important in our everyday life. But, as pointed out by the authors, they are also associated with a culture. What Bach did with the harpsichord, Kuhn and Flory did with polymers. We owe a lot of thanks to those who now make this music accessible ??Pierre-Gilles de GennesNobel Prize laureate in Physics(Foreword for the 1st Edition, March 1996)This book describes the basic facts, concepts and ideas of polymer physics in simple, yet scientifically accurate, terms. In both scientific and historic contexts, the book shows how the subject of polymers is fascinating, as it is behind most of the wonders of living cell machinery as well as most of the newly developed materials. No mathematics is used in the book beyond modest high school algebra and a bit of freshman calculus, yet very sophisticated concepts are introduced and explained, ranging from scaling and reptations to protein folding and evolution. The new edition includes an extended section on polymer preparation methods, discusses knots formed by molecular filaments, and presents new and updated materials on such contemporary topics as single molecule experiments with DNA or polymer properties of proteins and their roles in biological evolution.
Scientific Advertising
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Author : Claude C. Hopkins
language : en
Publisher: David De Angelis
Release Date : 2022-09-06
Scientific Advertising written by Claude C. Hopkins and has been published by David De Angelis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-06 with Business & Economics categories.
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to established fundamentals. If we enter any realms of uncertainty we shall carefully denote them. The present status of advertising is due to many reasons. Much national advertising has long been handled by large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared the thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost. Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in cooperation, learning from each other and from each new undertaking, some of these men develop into masters. Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment, and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods. The larger agencies also come into intimate contact with experts in every department of business. Their clients are usually dominating concerns. So they see the results of countless methods and polices. They become a clearing house for everything pertaining to merchandising. Nearly every selling question which arises in business is accurately answered by many experiences. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We learn the principles and prove them by repeated tests. This is done through keyed advertising, by traced returns, largely by the use of coupons. We compare one way with many others, backward and forward, and record the results. When one method invariably proves best, that method becomes a fixed principle.
The Knot Book
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Author : Colin Conrad Adams
language : en
Publisher: American Mathematical Soc.
Release Date : 2004
The Knot Book written by Colin Conrad Adams and has been published by American Mathematical Soc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Mathematics categories.
Knots are familiar objects. Yet the mathematical theory of knots quickly leads to deep results in topology and geometry. This work offers an introduction to this theory, starting with our understanding of knots. It presents the applications of knot theory to modern chemistry, biology and physics.
The Performance Economy
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Author : W. Stahel
language : en
Publisher: Springer
Release Date : 2010-02-24
The Performance Economy written by W. Stahel and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-24 with Business & Economics categories.
This updated and revised edition outlines strategies and models for how to use technology and knowledge to improve performance, create jobs and increase income. It shows what skills will be required to produce, sell and manage performance over time, and how manual jobs can contribute to reduce the consumption of non-renewable resources.
Ignition
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Author : John Drury Clark
language : en
Publisher: Rutgers University Press
Release Date : 2018-05-23
Ignition written by John Drury Clark and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-23 with Biography & Autobiography categories.
This newly reissued debut book in the Rutgers University Press Classics Imprint is the story of the search for a rocket propellant which could be trusted to take man into space. This search was a hazardous enterprise carried out by rival labs who worked against the known laws of nature, with no guarantee of success or safety. Acclaimed scientist and sci-fi author John Drury Clark writes with irreverent and eyewitness immediacy about the development of the explosive fuels strong enough to negate the relentless restraints of gravity. The resulting volume is as much a memoir as a work of history, sharing a behind-the-scenes view of an enterprise which eventually took men to the moon, missiles to the planets, and satellites to outer space. A classic work in the history of science, and described as “a good book on rocket stuff…that’s a really fun one” by SpaceX founder Elon Musk, readers will want to get their hands on this influential classic, available for the first time in decades.