The Everything Guide To Writing Copy

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The Everything Guide To Writing Copy

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Author : Steve Slaunwhite
language : en
Publisher: Simon and Schuster
Release Date : 2007-06-14

The Everything Guide To Writing Copy written by Steve Slaunwhite and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-14 with Business & Economics categories.

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

The Copywriter S Handbook

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Author : Robert W. Bly
language : en
Publisher: Holt Paperbacks
Release Date : 2007-04-01

The Copywriter S Handbook written by Robert W. Bly and has been published by Holt Paperbacks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-01 with Business & Economics categories.

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

The Everything Guide To Writing A Romance Novel

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Author : Christie Craig
language : en
Publisher: Simon and Schuster
Release Date : 2008-08-17

The Everything Guide To Writing A Romance Novel written by Christie Craig and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-17 with Language Arts & Disciplines categories.

Every year, thousands of romance manuscripts are submitted to publishers, but only the best are eventually published. This simple guide—written by two awardwinning romance novelists—will show readers what it takes to break into this highly competitive market and will provide them the information they need to get their manuscript out of the slush pile and onto the bookshelf. Readers will learn how to do the following techniques: build a story from premise to plot; add a fresh twist to a classic storyline; create compelling characters; write sizzling sex scenes that carry an emotional punch; research agents and markets; write a story that an editor can’t reject; and promote themselves and their work. New writers, and even experienced writers, will find the solid howto information here invaluable. This is a musthave for aspiring writers who want to write the perfect love story.

The Everything Guide To Writing Graphic Novels

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Author : Mark Ellis
language : en
Publisher: Simon and Schuster
Release Date : 2008-01-01

The Everything Guide To Writing Graphic Novels written by Mark Ellis and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with Language Arts & Disciplines categories.

Create your own illustrated world with The Everything Guide to Writing Graphic Novels! Watchmen. V for Vendetta. A History of Violence. The Sandman. 300. You’ve read them, you’ve loved them, and now you want to write and illustrate them. The Everything Guide to Writing Graphic Novels is your shot at the big time. Whether you want to go as dark as Sin City, as funny as Bone, or as poignant as Maus, this book shows you how to do it all. You’ll learn how to: -Develop memorable characters -Create intricate storylines -Illustrate, lay out, and design panels that pop -Letter your dialogue -Market and promote your work It’s all here for you. Professional graphic novelists Mark Ellis and Melissa Martin Ellis show you the ropes of the industry and how to make your graphic novel matter. They help you to take the ideas out of your head and put them onto the page. Lavishly illustrated with more than 100 drawings, this guide also features full-color examples of Mark Ellis’s distinctive graphic style. Dramatic? Humorous? Off-beat? With pen in hand, it’s up to you. A whole universe of characters and volumes of stories are waiting to be created—now give them life!

Writing Copy For Dummies

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Author : Jonathan Kranz
language : en
Publisher: John Wiley & Sons
Release Date : 2011-05-04

Writing Copy For Dummies written by Jonathan Kranz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-04 with Business & Economics categories.

Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter

Persuading On Paper

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Author : Marcia Yudkin
language : en
Publisher: Plume Books
Release Date : 1996

Persuading On Paper written by Marcia Yudkin and has been published by Plume Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.

Any entrepreneur knows that marketing can make or break a business, and a good outreach requires effective written materials. For those who are not "natural writers", Persuading on Paper demonstrates how to write sizzling sales letters, alluring ads, persuasive press release, and more. Filled with practical advice, invaluable examples from other business owners, and a resource list that readers can consult to learn more, Persuading on Paper a must-have for anyone who wants to attract more clients or customers.

The Everything Guide To Magazine Writing

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Author : Kim Kavin
language : en
Publisher: Simon and Schuster
Release Date : 2007-03-13

The Everything Guide To Magazine Writing written by Kim Kavin and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-13 with Business & Economics categories.

A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.

The Everything Guide To Writing Children S Books

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Author : Luke Wallin
language : en
Publisher: Simon and Schuster
Release Date : 2011-01-18

The Everything Guide To Writing Children S Books written by Luke Wallin and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-18 with Language Arts & Disciplines categories.

Rev. ed. of: The everything guide to writing children's books / Lesley Bolton. c2002.

The Everything Guide To Buying Foreclosures

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Author : George Sheldon
language : en
Publisher: Simon and Schuster
Release Date : 2007-09-01

The Everything Guide To Buying Foreclosures written by George Sheldon and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-01 with Business & Economics categories.

A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.

The Everything Guide To Personal Finance For Single Mothers Book

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Author : Susan Reynolds
language : en
Publisher: Simon and Schuster
Release Date : 2007-04-12

The Everything Guide To Personal Finance For Single Mothers Book written by Susan Reynolds and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-12 with Business & Economics categories.

Are you a single mother who worries about your family's financial future? The Everything Guide to Personal Finance for Single Mothers has the savvy financial advice you really need. Packed with helpful tips and sound financial practices, this practical yet inspirational guide leads you on a step-by-step journey to financial independence and security. This guide features tools to help you: Assess current financial health; Set goals near and far; Narrow the wage gap; and conquer debt. From how to get out of debt, establish good credit, and qualify for a mortgage to opening a college fund, planning for retirement, and even starting your own business, The Everything Guide to Personal Finance for Single Mothers is the financial advisor you need to secure your future-and that of your children. Susan Reynolds is a journalist, author, businesswoman, and single mother who handles her own financial affairs, including managing her retirement fund. Robert A. Bexton, CFA, has been an investment analyst since 1999. Currently, he manages $70 million of clients' assets for Moirai Capital Management. He holds the prestigious Chartered Financial Analyst designation and earned a B.A. in Economics from UC Berkeley.