How To Have That One Big Idea
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How To Have That One Big Idea
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Author : Marc Stewart
language : en
Publisher: Marc Stewart
Release Date : 2014-09-25
How To Have That One Big Idea written by Marc Stewart and has been published by Marc Stewart this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-25 with Science categories.
A New Us, A New World Now I know, and now you are about to know, there is only one, primary, solitary cause of all of the problems we have faced since the dawn of humankind. I know, and you are about to know, the one primary source of all disease, and the cause of the capacity for violence. I know the physical structure on the Earth of the devices causing all these problems, including, hurricanes, tornados and earthquakes. I know, and you are about to know, where these physical enemy structures, are hidden, including one deep under the ocean, being our enemies signal receiving and transmitting aerials. This book contains no hard physics, I have single handedly gone on a Sherlock Holmes like, inner and outer, journey of exploration of what we know, and. what we did not know, bringing it all together, with twists, rivalling the best Hollywood plot and bestseller novel.
How To Write A Good Advertisement
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Author : Victor O. Schwab
language : en
Publisher: Ravenio Books
Release Date : 2015-10-28
How To Write A Good Advertisement written by Victor O. Schwab and has been published by Ravenio Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-28 with Business & Economics categories.
This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy for arithmetical prowess, could not escape arriving at the conclusion that the number of years from 1917 to 1961 totals forty-four. And, Heaven help me!, for that seeming aeon of time the major interest of the author has been advertising copy— good, bad, and indifferent. That a large measure of this past experience has been associated with a particularly demanding kind of advertising copy may, as will be explained, be an advantageous circumstance for the reader of this book, regardless of what type of copywriting job confronts him. For the subject of the book is not the writing of mail-order copy. Its sole purpose is to lend a hand to any copywriter (or student of copy-writing) whose ambition is to create advertisements which are more resultful, no matter what the product is or how and where it is sold. As to why the author’s background of experience may represent an advantageous circumstance for such copywriters, I will leave to an infinitely more capable pen than mine—that of no less an authority than Claude G. Hopkins, one of the greatest copywriters of “general” advertising who ever lived: “Mail-order advertising is difficult. But it is educational. It keeps one on his mettle. It fixes one’s viewpoint on cost and result. The advertising-writer learns more from mail-order advertising than from any other.” Therefore, if you are looking for guidance specifically concerned with the writing of mail-order advertising, this is not your book. On the other hand, if in the writing of any type of advertising you want more of your copy to achieve the selling effectiveness imperative for any mail-order man who wants to continue eating heartily, this book may prove helpful to you. At any rate, you are the person for whom it was written. Much of its information will probably recall to your mind the aphorism, “We need not so much to be instructed as to be reminded.” And that’s all to the good. Finally, and appertaining to the passages which are reminiscent in nature, the author has tried to avoid any necessity for later having to admit, like Mark Twain, that “When I was very young I could remember anything, whether it happened or not. But now I am older and I can only remember the latter.” Victor O. Schwab
The Adweek Copywriting Handbook
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Author : Joseph Sugarman
language : en
Publisher: John Wiley & Sons
Release Date : 2012-06-19
The Adweek Copywriting Handbook written by Joseph Sugarman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-19 with Business & Economics categories.
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
How To Change
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Author : Katy Milkman
language : en
Publisher: Random House
Release Date : 2021-05-06
How To Change written by Katy Milkman and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-06 with Self-Help categories.
'Game-changing. Katy Milkman shows in this book that we can all be a super human' Angela Duckworth, bestselling author of Grit How to Change is a powerful, groundbreaking blueprint to help you - and anyone you manage, teach or coach - to achieve personal and professional goals, from the master of human nature and behaviour change and Choiceology podcast host Professor Katy Milkman. Award-winning Wharton Professor Katy Milkman has devoted her career to the study of behaviour change. An engineer by training, she approaches all challenges as problems to be solved and, with this mind-set, has drilled into the roadblocks that prevent us from achieving our goals and breaking unwanted behaviours. The key to lasting change, she argues, is not to set ever more audacious goals or to foster good habits but to get your strategy right. In How to Change Milkman identifies seven human impulses, or 'problems', that commonly sabotage our attempts to make positive personal and professional change. Then, crucially, instead of getting you to do battle with these impulses she shows you how to harness them and use these as driving forces to help instil new, positive behaviours - better, faster and more efficiently than you could imagine. Drawing her own original research, countless engaging case studies and practical tools throughout to help you put her ideas into action, Milkman reveals a proven, inspiring path that can take you - once and for all - from where you are today to where you want to be.
The Big Idea
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Author : Donny Deutsch
language : en
Publisher: Random House
Release Date : 2011-08-31
The Big Idea written by Donny Deutsch and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-31 with Business & Economics categories.
Based on the award-winning formula of his hugely popular nightly show on CNBC, Donny Deutsch's The Big Idea is a step-by-step guide for anyone who has ever dreamt of following through on creating their own business. From the 'Aha! Moment' to taking that all-important first leap, Deutsch cheers aspiring entrepreneurs along every step of the way. Starting with how to look for opportunities, through to keeping what you've created going and growing, each stage of the process is illustrated by an invaluable lesson learned by a leading entrepreneur. With the author's irrepressible energy, enthusiasm and expertise providing the engine that drives this incredibly upbeat book, The Big Idea will provide the tools to tackle issues head on, and is the ideal how-to for entrepreneurs - from inventors to artists, marketers to producers, teenagers to retirees.
To Be Honest
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Author : Ron A. Carucci
language : en
Publisher: Kogan Page Publishers
Release Date : 2021-05-03
To Be Honest written by Ron A. Carucci and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-03 with Business & Economics categories.
WINNER: NYC Big Book Award 2021 - Business General WINNER: Goody Business Book Awards - Business General FINALIST: Good Business Book Awards - Leadership: General and Think Differently Selected as one of Bloomberg's Best Books of 2021: Nominated by the founder and executive director of the Aspen Institute Business and Society Program DISTINGUISHED FAVORITE: Independent Press Award 2022 - Business General Under what conditions will people tell the truth, behave fairly and act with purpose at work? And when will they lie, cheat and be selfish? Based on 15 years of research, To Be Honest explains how four factors (Clear Identity, Accountability, Governance and Cross-Functional Relationships) affect honesty, justice and purpose within a company. When these factors are absent or ineffective, the organizational conditions compel employees to choose dishonesty and self-interest. But when done well, the organization is 16 times more likely to have people tell the truth, behave fairly and serve a greater good. To Be Honest shares the stories of leaders who have acted with purpose, honesty and justice even when it was difficult to do so. In-depth interviews with CEOs and senior executives from exemplar companies such as Patagonia, Cabot Creamery, Microsoft and others reveal what it takes to build purpose-driven companies of honesty and justice. Interviews with thought leaders like Jonathan Haidt, Amy Edmondson, Dan Ariely and James Detert offer rich insights on how leaders can become more honest and purposeful. You'll learn how Hubert Joly took Best Buy from a company on the brink of bankruptcy to one that is profitable, thriving and purposeful. Filled with real-life examples, To Be Honest offers actionable steps, practical tools and approaches that any leader or manager can use to create a culture of purpose, honesty and justice.
Human Frontiers
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Author : Michael Bhaskar
language : en
Publisher: MIT Press
Release Date : 2022-08-02
Human Frontiers written by Michael Bhaskar and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-02 with History categories.
Why has the flow of big, world-changing ideas slowed down? A provocative look at what happens next at the frontiers of human knowledge. The history of humanity is the history of big ideas that expand our frontiers—from the wheel to space flight, cave painting to the massively multiplayer game, monotheistic religion to quantum theory. And yet for the past few decades, apart from a rush of new gadgets and the explosion of digital technology, world-changing ideas have been harder to come by. Since the 1970s, big ideas have happened incrementally—recycled, focused in narrow bands of innovation. In this provocative book, Michael Bhaskar looks at why the flow of big, world-changing ideas has slowed, and what this means for the future. Bhaskar argues that the challenge at the frontiers of knowledge has arisen not because we are unimaginative and bad at realizing big ideas but because we have already pushed so far. If we compare the world of our great-great-great-grandparents to ours today, we can see how a series of transformative ideas revolutionized almost everything in just a century and a half. But recently, because of short-termism, risk aversion, and fractious decision making, we have built a cautious, unimaginative world. Bhaskar shows how we can start to expand the frontier again by thinking big—embarking on the next Universal Declaration of Human Rights or Apollo mission—and embracing change.
21 Days To A Big Idea
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Author : Bryan Mattimore
language : en
Publisher: Diversion Books
Release Date : 2015-11-17
21 Days To A Big Idea written by Bryan Mattimore and has been published by Diversion Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-17 with Business & Economics categories.
From Bryan Mattimore, innovation guru to Fortune 500 companies, comes a book for aspiring entrepreneurs, corporate “intrapreneurs,” and anyone else looking to break the mold. Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG IDEA: CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts. By investing less than an hour a day for twenty-one days, you will: 1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and 2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up. Entertaining and easy-to-follow, 21 DAYS TO A BIG IDEA is a must-read for all aspiring entrepreneurs, helping you to discover and implement your first—or your next—biggest idea. "Greatness starts with an idea, but the chasm between ideas and truly great ideas is vast. This terrific, approachable book provides a simple and straightforward method for bending and torturing almost any idea until it succumbs to greatness."—Bob Dorf, co-author of THE START-UP'S OWNER'S MANUAL
Ready Fire Aim
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Author : Michael Masterson
language : en
Publisher: John Wiley & Sons
Release Date : 2008-01-07
Ready Fire Aim written by Michael Masterson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-07 with Business & Economics categories.
Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.
You Are What You Click
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Author : Brian A. Primack
language : en
Publisher: Chronicle Books
Release Date : 2021-09-14
You Are What You Click written by Brian A. Primack and has been published by Chronicle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-14 with Social Science categories.
An empowering, forward-thinking solution for creating intentional and healthy social media habits from an expert on media, technology and health. Internationally acclaimed behavioral scientist and social media expert Brian Primack, MD, PhD, believes we do not need to swear off social media, delete all our online accounts, or give up our phones to live healthier, happier lives. In You Are What You Click, he offers a new approach to digital wellness, and a realist's perspective on how what we consume online affects our well-being. In response, he presents a "social media pyramid" that personalizes our tech diet so we can enjoy a fruitful, balanced relationship with social media. While many of us turn to social media looking for a sense of connection and comfort, the data show that it may paradoxically leave us feeling more alone and depressed. Drawing on over twenty years of original research, Dr. Primack explains the fascinating nuances of our relationship with social media, its impact on our mental health, and the dangers of social media using us instead of the other way around. He empowers us to take back control with a simple method: being more selective, positive, and creative with our lives online. Dr. Primack introduces surprising strategies you can use right away to fine-tune your online experience and discover your definition of digital balance. Through short, actionable chapters, you'll learn how to: • Tailor your social media use to your personality. • Select positive relationships over toxic ones. • Overcome comparison syndrome and the fear of missing out. • Fill your feed with meaningful, humorous, and uplifting content. • Optimize your news intake and resist doomscrolling. • Improve your sleep, create "tech holidays," and more. With innovative strategies for managing technology, you'll transform your relationship with tech and discover how to make social media work for you. You Are What You Click offers a science-backed approach from a credentialed doctor: Dr. Brian Primack has an MD and a PhD in Education and Behavioral Science. Primack is the go-to expert on this topic. His work on the intersection of media and health has been cited nearly 6,000 times in peer-reviewed scholarly literature, and he has been featured in major media outlets across the world. FOR WELLNESS READERS, PARENTS, AND ANYONE WHO USES SOCIAL MEDIA: Dropping off the digital map or deleting all our social media accounts isn't the only option—and often isn't something we feel ready to do. Rather than digital abstinence, with Primack's 3-step plan, tech lovers will be able to understand how to regulate their online social platforms in healthier ways. A BALANCED PERSPECTIVE ON TECHNOLOGY AND SOCIAL MEDIA IN A POSITIVE LIGHT: Almost every book in this genre portrays technology in a negative or even scary way. With this book, readers will learn how to adjust and balance their presence online with a personalized plan they can use across all platforms, no matter what new social media app goes public next. Primack offers an empowering solution that is forward-thinking, and will continue to be relevant as technology becomes more immersed into our lives. QUICK, PRACTICAL ADVICE: You Are What You Click is broken into short, actionable chapters that allow readers to understand the research, take action, and see results—perfect for short attention spans whittled down by Facebook and Instagram stories, Twitter, Snapchat, and TikTok! FOR FANS OF PERSONALITY BOOKS: Fans of books like The Road Back to You: An Enneagram Journey to Self-Discovery and The Four Tendencies: The Indispensable Personality Profiles that Reveal How to Make Your Life Better will love the personality quiz and personalized solutions Primack offers for being selective, creative, and healthy with social media use.