How To Put Your Book Together And Get A Job In Advertising
DOWNLOAD
Download How To Put Your Book Together And Get A Job In Advertising PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get How To Put Your Book Together And Get A Job In Advertising book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
How To Put Your Book Together And Get A Job In Advertising
DOWNLOAD
Author : Maxine Paetro
language : en
Publisher:
Release Date : 1990
How To Put Your Book Together And Get A Job In Advertising written by Maxine Paetro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Advertising Creative
DOWNLOAD
Author : Tom Altstiel
language : en
Publisher: SAGE Publications
Release Date : 2015-12-10
Advertising Creative written by Tom Altstiel and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-10 with Language Arts & Disciplines categories.
Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
Strategic Copywriting
DOWNLOAD
Author : Edd Applegate
language : en
Publisher: Rowman & Littlefield
Release Date : 2005
Strategic Copywriting written by Edd Applegate and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.
How To Market A Book
DOWNLOAD
Author : Joanna Penn
language : en
Publisher: Curl Up Press via PublishDrive
Release Date : 2018-08-11
How To Market A Book written by Joanna Penn and has been published by Curl Up Press via PublishDrive this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-11 with Language Arts & Disciplines categories.
Do you want to sell more books and reach more readers? Do you want to discover how to build an author career for the long-term as well as spike your book sales right now? If you don’t know much about marketing, don’t worry. We all start with nothing. I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing. Now I’m a New York Times and USA Today bestselling author of thrillers and non-fiction. My books have sold over 600,000 copies in 162 countries, and I’m an award-winning creative entrepreneur and international speaker, making a multi-six-figure income with my writing. Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers. How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career. There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer. It's also about going beyond just the book, because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet. In this completely updated Third Edition, you’ll discover: Part 1: Marketing Principles Book marketing myths, how discoverability works, and the polarities of marketing that will determine what you choose to implement Part 2: Your Book Fundamentals Prerequisites for success, how to optimise your book for online sales, categories and keywords, exclusivity, pricing and use of free, box-sets and bundling, and writing series Part 3: No Platform Needed. Short-term Marketing How to get customer reviews and find book bloggers, paid advertising with email blasts, paid advertising with Facebook, Amazon Ads and ad stacking, algorithm hacking, big data, and production speed Part 4: Your Author Platform. Long-term Marketing Building an author brand, author website, list-building and email marketing, content marketing, blogging, audio and podcasting, video and book trailers, social networking, professional speaking, marketing audiobooks, PR and publicity, TV, radio and traditional media Part 5: Launching Your Book Why launching is different for indie authors, soft launch, launch spikes, post-launch, how to relaunch backlist books. Includes an example book marketing strategy and launch plan checklist.
Hey Whipple Squeeze This
DOWNLOAD
Author : Luke Sullivan
language : en
Publisher: John Wiley & Sons
Release Date : 2022-02-23
Hey Whipple Squeeze This written by Luke Sullivan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-23 with Business & Economics categories.
The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional. In this fully updated edition, you’ll explore: How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation. How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life. How to go 180˚ against common sense for ideas that have the potential of becoming viral. How to create the kind of portfolio that will get you a job in the industry.
How To Get Your First Copywriting Job In Advertising
DOWNLOAD
Author : Dick Wasserman
language : en
Publisher: Plume
Release Date : 1987
How To Get Your First Copywriting Job In Advertising written by Dick Wasserman and has been published by Plume this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
Kleppner S Advertising Procedure
DOWNLOAD
Author : Thomas Russell
language : en
Publisher:
Release Date : 1993
Kleppner S Advertising Procedure written by Thomas Russell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Junior
DOWNLOAD
Author : Thomas Kemeny
language : en
Publisher: Simon and Schuster
Release Date : 2019-11-26
Junior written by Thomas Kemeny and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-26 with Business & Economics categories.
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
Admen Mad Men And The Real World Of Advertising
DOWNLOAD
Author : Dave Marinaccio
language : en
Publisher: Simon and Schuster
Release Date : 2015-11-03
Admen Mad Men And The Real World Of Advertising written by Dave Marinaccio and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-03 with Business & Economics categories.
A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.
Assessing Media Education
DOWNLOAD
Author : William G. Christ
language : en
Publisher: Routledge
Release Date : 2013-11-05
Assessing Media Education written by William G. Christ and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Language Arts & Disciplines categories.
This component of Assessing Media Education is intended for those who would like to know how other schools have grappled with implementing assessment initiatives, and who have used assessment to improve their programs.
