How To Write And Pitch Your Press Release
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How To Write And Pitch Your Press Release
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Author : Peter Denton
language : en
Publisher: Penguin Books
Release Date : 2000-02
How To Write And Pitch Your Press Release written by Peter Denton and has been published by Penguin Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-02 with Press releases categories.
A guide that will enable the reader to write and market press releases, organise media interviews and develop media strategies so as to successfully communicate the message to the outside world. Outlines a systematic and professional approach to producing press releases in a simple and concise way.
How To Write Perfect Press Releases
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Author : Steven Lewis
language : en
Publisher: Taleist
Release Date : 2012
How To Write Perfect Press Releases written by Steven Lewis and has been published by Taleist this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and PR professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist for publications like the Financial Times and Esquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. How to Write Perfect Press Releases puts all that experience in your hands and shows you how to do the same.
60 Days To Linkedin Mastery
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Author : Josh Steimle
language : en
Publisher:
Release Date : 2021-10-11
60 Days To Linkedin Mastery written by Josh Steimle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-11 with categories.
There's only one place in the world where you can find and connect with hundreds of millions of professionals every day, and that's on LinkedIn. Are you taking advantage of it? Or are you who Gary Vaynerchuk is talking about when he says, "So many . . . are missing out on the insane opportunity on LinkedIn right now."Tragically, too many of the almost 800 million people on LinkedIn are missing out because they use it the wrong way, but that spells opportunity for those who use it correctly. The good news is, with this book as your guide, you'll be an expert LinkedIn user in no time.Whether you're an employee who dreams of finding a new job, an executive who needs to hire star talent, or an entrepreneur who wants to grow a business, LinkedIn Mastery is the super-simple, straightforward, practical blueprint that will help you achieve your goals.This step-by-step guide to mastering LinkedIn will teach you how to:Optimize your LinkedIn profile so it's something you're proud to show off, rather than something you want to hideMake high-quality connections on LinkedIn with your ideal audience-the people you can serve and who can serve youCreate compelling content-quickly, easily, and affordably-that will bring your dream opportunities to youThis book contains 60 LinkedIn lessons, each short enough to understand and implement in 15 minutes or less. If you complete one each day, within 60 days you'll fully master LinkedIn. If you're looking to find a new job, your LinkedIn profile will attract the best employers and the best offers. If you're recruiting, you'll find and connect with top talent. And if you're generating leads and growing your business, you'll create content that brings your ideal customer to you.Are you ready for your first lesson?
Brand Journalism
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Author : Andy Bull
language : en
Publisher: Routledge
Release Date : 2013-06-26
Brand Journalism written by Andy Bull and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-26 with Social Science categories.
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.
Sell Morebooks
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Author : Webster Tsenase
language : en
Publisher: TW Publishers
Release Date : 2018-11-14
Sell Morebooks written by Webster Tsenase and has been published by TW Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-14 with Business & Economics categories.
Has your book sold less than 3000 copies? If so, then thank God you found this book because those sales are about to take off as a result of learning and applying what you will learn in this book. There are 4 pillars which are integral to your book's success and they are: 1) Marketing 2) Publicity 3) Distribution 4) Sales Those pillars, when mastered, will lead to steady book sales every year until you die or until you stop using the techniques laid within this book. I first published my first book in 2011 and it didn't even sell a single copy, then published my second one and it sold some copies but just not enough especially since I wrote that book for two years and worked very hard researching my topic and so forth. It sucked so much because I knew that the content of my book was brilliant and that it was about something that was and still is a very serious topic. Ever since then I have learned about how to really sell books directly and also digitally, I have learned about how to reach the right people who will actually buy your book and not make comments about it, I learned about how to handle my finances so that I can reinvest the money from book sales back into making more book sales...I have learned so much after publishing 4 books of mine and selling over 10 000 copies, that number sounds small and insignificant next to bigger ones but trust me it's not easy to sell that many books but I have figured out what worked and what works for me and I hope that it works for you too. Are you ready to give your book the chance to really be successful? Get my book, it's a short read and it's also very practical by asking you to do certain things which will help you to understand the material more. What more is there to say, let's start selling more books!!
The Scribe Method
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Author : Tucker Max
language : en
Publisher: Lioncrest Publishing
Release Date : 2021-04-15
The Scribe Method written by Tucker Max and has been published by Lioncrest Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-15 with Reference categories.
Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.
Captivology
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Author : Ben Parr
language : en
Publisher: Harper Collins
Release Date : 2015-03-03
Captivology written by Ben Parr and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-03 with Business & Economics categories.
The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you’re an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook’s Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo’s Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.
The Pr Masterclass
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Author : Alex Singleton
language : en
Publisher: John Wiley & Sons
Release Date : 2014-02-10
The Pr Masterclass written by Alex Singleton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-10 with Business & Economics categories.
The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." —Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies "This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so." —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) "Provides all you need to know about securing press coverage." —Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." —Steve Harrison, co-founder, Harrison Troughton Wunderman "Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR." —James Hammond, brand consultant "Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." —Ray Hiebert, Editor, Public Relations Review
Moms Don T Have Time To
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Author : Zibby Owens
language : en
Publisher: Simon and Schuster
Release Date : 2021-02-16
Moms Don T Have Time To written by Zibby Owens and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-16 with Literary Collections categories.
JOIN AWARD-WINNING PODCASTER ZIBBY OWENS OF MOMS DON’T HAVE TIME TO READ BOOKS ON A JOURNEY FILLED WITH FOOD, EXERCISE, SEX, BOOKS, AND MORE. It’s impossible to ignore how life has changed since COVID-19 spread across the world. People from all over quarantined and did their best to keep on going during the pandemic. Zibby Owens, host of the award-winning podcast MomsDon’t Have Time to Read Books and a mother of four herself, wanted to do something to help people carry on and to give them something to focus on other than the horrors of their news feeds. So she launched an online magazine called We Found Time. Authors who had been on her podcast wrote original, brilliant essays for busy readers. Zibby organized these profound pieces into themes inspired by five things moms don’t have time to do: eat, read, work out, breathe, and have sex. Now compiled as an anthology named Moms Don’t Have Time To, these beautiful, original essays by dozens of bestselling and acclaimed authors speak to the ever-increasing demands on our time, especially during the quarantine, in a unique, literary way. Actress Evangeline Lilly writes about the importance and impact of film. Bestselling author Rene Denfeld focuses on her relationship with food after growing up homeless. Screenwriter and author Lea Carpenter and Suzanne Falter, author, speaker, and podcast host, focus on loss. New York Times bestselling authors Chris Bohjalian and Gretchen Rubin write about the importance of reading. Others write about working out, love and sex, eating and cooking, and more. Join Zibby on her journey through the winding road of quarantine and perhaps you, too, will find time.
How To Write A Press Release Second Edition
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Author : Brian Cook
language : en
Publisher: Createspace Independent Pub
Release Date : 2011-08-01
How To Write A Press Release Second Edition written by Brian Cook and has been published by Createspace Independent Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-01 with Business & Economics categories.
A well-written press release can help your business achieve several objectives: - it can generate internet publicity - it can define your message and defend your brand - it can get links with high-ranking websites - it can make your content indexable by major search engines - it can make your message available to news outlets and thousands of RSS recipients Although it can seem daunting, there is no reason that any business owner cannot take advantage of the nearly free publicity offered by press releases by easily writing and submitting one within a single day. (And, once you discover it's effectiveness, you will likely begin distributing press releases on a regular basis.) Updating the 2010 edition, this guide features detailed information on how to write a press release; ten sample templates that you can use to get started quickly; and a current listing of the most popular free press release services.