How To Write Copy That Sells Tech
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How To Write Copy That Sells Tech
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-05-05
How To Write Copy That Sells Tech written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-05 with Technology & Engineering categories.
**How to Write Copy that Sells Tech** is the definitive guide to writing powerful promotional materials for technology products, services, and companies. Whether you're a novice copywriter or a seasoned pro, this book will provide you with valuable insights and practical advice on how to write clear, concise, and persuasive tech copy. You'll learn how to: * Understand your audience * Craft compelling stories * Write for the web, social media, email, and print * Create sales copy that converts * Write effective press releases * Stay ahead of the curve in the ever-changing world of tech copywriting With its in-depth coverage of all aspects of tech copywriting, this book is the essential resource for anyone who wants to write copy that sells. **What's inside:** * **Chapter 1: The Power of Tech Copywriting** * The importance of effective tech copywriting * How tech copywriting can help you sell more products and services * The different types of tech copywriting * How to write tech copy that is clear, concise, and persuasive * The importance of testing your tech copy * **Chapter 2: Understanding Your Audience** * Who are you writing for? * What are their needs and wants? * How can you reach them most effectively? * The importance of market research * How to create buyer personas * **Chapter 3: The Art of Storytelling** * Why storytelling is so powerful * How to use storytelling to connect with your audience * The different types of stories you can tell * How to structure your stories * The importance of a strong call to action Order your copy of How to Write Copy that Sells Tech today and start writing copy that will help you achieve your business goals! If you like this book, write a review on google books!
Copywriting That Sells High Tech
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Author : Janice M. King
language : en
Publisher: WriteSpark Press
Release Date : 2006
Copywriting That Sells High Tech written by Janice M. King and has been published by WriteSpark Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
How To Write Ad Copy That Works Masters Of Marketing Secrets A Course In Classic Copywriting
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Author : Dr. Robert C. Worstell
language : en
Publisher: Lulu.com
Release Date : 2014-05-28
How To Write Ad Copy That Works Masters Of Marketing Secrets A Course In Classic Copywriting written by Dr. Robert C. Worstell and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-28 with Business & Economics categories.
As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.
The Content Marketing Handbook
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Author : Robert W. Bly
language : en
Publisher: Entrepreneur Press
Release Date : 2020-02-18
The Content Marketing Handbook written by Robert W. Bly and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-18 with Business & Economics categories.
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. Readers will learn how to: Create A-level content that gets noticed, gets read, and eliminates “content pollution” Overcome the biggest weakness of content marketing Double marketing response rates by adding lead magnets, bonus reports, and other free content offers Use content to build brands, enhance reputations, and stand out from the competition Plan, execute and measure content marketing in a multichannel environment Know when to stop giving away content and start asking for the orders
Web Copy That Sells
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Author : Maria Veloso
language : en
Publisher: AMACOM
Release Date : 2013-02-15
Web Copy That Sells written by Maria Veloso and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-15 with Business & Economics categories.
Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Technical Writing
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Author : Phillip A. Laplante
language : en
Publisher: CRC Press
Release Date : 2018-07-27
Technical Writing written by Phillip A. Laplante and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-27 with Technology & Engineering categories.
Technical Writing: A Practical Guide for Engineers, Scientists, and Nontechnical Professionals, Second Edition enables readers to write, edit, and publish materials of a technical nature, including books, articles, reports, and electronic media. Written by a renowned engineer and widely published technical author, this guide complements traditional writer’s reference manuals on technical writing through presentation of first-hand examples that help readers understand practical considerations in writing and producing technical content. These examples illustrate how a publication originates as well as various challenges and solutions. The second edition contains new material in every chapter including new topics, additional examples, insights, tips and tricks, new vignettes and more exercises. Appendices have been added for writing checklists and writing samples. The references and glossary have been updated and expanded. In addition, a focus on writing for the nontechnical persons working in the technology world and the nonnative English speaker has been incorporated. Written in an informal, conversational style, unlike traditional college writing texts, the book also contains many interesting vignettes and personal stories to add interest to otherwise stodgy lessons.
How To Write And Sell Simple Information For Fun And Profit
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Author : Robert W. Bly
language : en
Publisher: Linden Publishing
Release Date : 2010-08-31
How To Write And Sell Simple Information For Fun And Profit written by Robert W. Bly and has been published by Linden Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-31 with Language Arts & Disciplines categories.
Packed with income-generating ideas about creating a variety of saleable written works, this guide includes information for researching and writing effective, instructional materials and calling upon a variety of publishing channels, including magazines, traditional book publishers, self-publishing, and the Internet. The mechanics behind becoming a successful writer and information packager are presented in this resource that explores how to write and sell simple information in multiple formats, allowing writers to turn specialized knowledge into money-making books and products.
Communications Writing And Design
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Author : John DiMarco
language : en
Publisher: John Wiley & Sons
Release Date : 2017-04-17
Communications Writing And Design written by John DiMarco and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-17 with Design categories.
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors
Writing Skills For Technical Purposes
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Author :
language : en
Publisher: Gyan Publishing House
Release Date : 2006
Writing Skills For Technical Purposes written by and has been published by Gyan Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with English language categories.
In a world of rapid technological development, people are constantly falling behind and becoming technological illiterates. Technology companies are constantly struggling to find effective ways to help customers or potential customers understand the advantages or the operation of their new products. Technical writing is a specialized, structured way of writing, where information is presented in a format and manner that best suits the cognitive and psychological needs of the readers, so they can respond to a document. Thus, it is writing formatted and shaped to make reading as simple, poignant, unequivocal, and enjoyable as possible. It so happens that most technical writing positions are still primarily offered to those who can write effective end-user manuals, system design documents, Web sites, and the like for engineering and IT firms. This book aims to teach students the skill of technical writing. It is unique in that it gets to the point, uses practical outlines throughout, and actually shows students how to produce the most common technical documents step-by-step. It employs a laid-back approach that is focused on providing real-world information in a straightforward and easy-to-understand manner.
Marketing Yourself With Technical Writing
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Author : William M. Vatavuk
language : en
Publisher: CRC Press
Release Date : 1992-07-21
Marketing Yourself With Technical Writing written by William M. Vatavuk and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-07-21 with Technology & Engineering categories.
Marketing Yourself with Technical Writing: A Guide for Today's Professionals provides valuable guidance on how to getting your technical writing published. The author discusses such important topics as book contracts, book indexes, the peer review process, writing query letters, and dealing with editors. Current listings of a representative sample of technical publishers and periodicals are presented, with each listing containing identifying data (e.g., name, address, phone, editor), key statistics, (e.g., circulation, titles published, submissions), submission specifications, contents, and terms offered. The book also discusses the business aspects of technical writing and addresses such issues as taxes, copyright, and libel. The book's final chapter features suggestions and opinions from six successful writers, editors, and publishers. Marketing Yourself with Technical Writing: A Guide for Today's Professionals is the perfect deskside companion for scientists, engineers, and other professionals who plan to publish their technical writing.