How To Write Fundraising Materials That Raise More Money
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How To Write Fundraising Materials That Raise More Money
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Author : Tom Ahern
language : en
Publisher: Emerson & Church, Publishers
Release Date : 2007
How To Write Fundraising Materials That Raise More Money written by Tom Ahern and has been published by Emerson & Church, Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Writing to raise money takes more than a few choice words. Highly profitable communications use a wide array of "trade secrets" to boost response. Things like emotional triggers, a working knowledge of reader psychology, the discovery of eye motion studies, and donor research ? all help writing pros reap big rewards from their appeal letters, newsletters, websites, case statements, and more.Now these trade secrets are yours, collected in one easy-to-understand volume: How to Write Fundraising Materials that Raise More Money ? The Art, the Science, the Secrets. Author Tom Ahern is recognized as one of North America's leading experts on effective communications. His workshops are in hot demand. Last year he released a first-of-its-kind book on moneymaking donor newsletters.Now, in his new book, Ahern reveals all: how top fundraising writers inspire their prospects to make that first gift ? and how they keep existing donors loyal and generous.Raising more money through words, via the printed page or online, is no accident. But anyone can do it well: you don?t need special writing talent. All you need is this essential guide to best practices in the fundraising industry.
Raising More Money With Newsletters Than You Ever Thought Possible
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Author : Tom Ahern
language : en
Publisher: Emerson & Church, Publishers
Release Date : 2005
Raising More Money With Newsletters Than You Ever Thought Possible written by Tom Ahern and has been published by Emerson & Church, Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Today, many organizations are raising more money with their newsletter than with traditional mail appeals.And after reading Tom Ahern's riveting book, Raising More Money with Newsletters than You Ever Thought Possible, it's easy to understand why.Great newsletters, as distinguished from the mundane ones many of us receive, have so much more going for them.For starters, they deliver real news (not tired features such as "From the Director's Desk'' and "Introducing Our New Staff"). They make the donor feel important. They use emotional triggers to spur action. They're designed in a way to attract both browsers and readers. And they don't depend on dry statistics to make the organization's case.The essence of Raising Money with Newsletters than You Ever Thought Possible centers around seven fatal flaws, as Ahern calls them. And along the way to discussing ? and dissecting ? these flaws, the reader is treated to such chapters as:o Making news out of thin airo What a front page is foro Lower the grade level of your writingo Anecdotes versus statso How should it look? A proven formulaTransforming your newsletter into a substantial money raiser isn't all that difficult. As Ahern himself says, "You don?t need a degree in journalism to publish a newsletter that will keep your donors inspired (and generous). You just need a few skills and insights."Read this book. Pick up those skills. And be assured that the ratio of time spent versus gains realized might well be the most cost-effective of your entire career.
No More Duct Tape Fundraising
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Author : Rachel Ramjattan
language : en
Publisher:
Release Date : 2020-05-27
No More Duct Tape Fundraising written by Rachel Ramjattan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-27 with categories.
Raise Money to Fully Fund Your Nonprofit's Programs As the executive director of a nonprofit, the reality of being responsible for raising money to keep your programs operating is overwhelming. You keep it together, but often you just want a fundraising coach and a team to help, so you don't have to worry about turning people away or running out of money. Rachel Ramjattan, a national fundraiser with decades of experience fundraising, understands how you feel. In No More Duct Tape Fundraising Rachel walks you through the eight-step process she uses to raise money efficiently and build a fundraising team. You'll learn how to: Create a fundraising plan to manage fundraising Inspire people to give Upgrade existing donors Generate predictable revenue to sustain your programs Get your board (and staff) on board with fundraising Consistent with books like How to Write Fundraising Materials That Raise More Money and Nonprofit Fundraising 101, No More Duct Tape Fundraising shows you how you can raise $10,000 FAST, without raising expenses.
Seeing Through A Donor S Eyes
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Author : Tom Ahern
language : en
Publisher: Emerson & Church
Release Date : 2009
Seeing Through A Donor S Eyes written by Tom Ahern and has been published by Emerson & Church this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Fund raising categories.
Why should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support. As Tom Ahern, America's premier fundraising writer, makes clear, a case isn't some fancy argument you only develop for capital campaigns, when you're chasing millions. Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and, yes, capital campaigns, too all have one thing in common: behind each stands a well-reasoned, emotionally satisfying case for support. Donors are sure to have questions. Your case gives you great answers. Complements Ahern's acclaimed book, How to Write Fundraising Materials that Raise More Money.--Amazon.com.
Thank You For Submitting Your Proposal
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Author : Martin Teitel
language : en
Publisher: Emerson & Church, Publishers
Release Date : 2006
Thank You For Submitting Your Proposal written by Martin Teitel and has been published by Emerson & Church, Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Keep Your Donors
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Author : Tom Ahern
language : en
Publisher: Wiley + ORM
Release Date : 2011-01-04
Keep Your Donors written by Tom Ahern and has been published by Wiley + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-04 with Business & Economics categories.
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.
Fundraising For Dummies
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Author : John Mutz
language : en
Publisher: John Wiley & Sons
Release Date : 2010-03-08
Fundraising For Dummies written by John Mutz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-08 with Business & Economics categories.
The fun and easy way to raise money for your cause Fundraising For Dummies, 3rd Edition shows you how to take advantage of the latest strategies and resources available for raising money through everything from special events to online donations, in both good and bad economic times. The authors teach you how to market your organization using the most up-to-date tools and technologies available through the Internet. This expanded edition also offers information about philanthropy and tax law. Contains new tips and techniques for creating materials that bring in contributions and support for the more than 1.4 million charitable and nonprofit organizations in the United States Explains how to use social media to keep donors and volunteers engaged through Facebook, LinkedIn, Twitter, and Web technologies Covers grassroots online fundraising and how to host big events on a shoestring budget You'll also find tips on negotiating without alienating donors and developing long-term organizational goals. All these strategies are what makes this resource indispensable!
Fundraising Basics
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Author : Barbara L. Ciconte
language : en
Publisher: Jones & Bartlett Publishers
Release Date : 2008-12-18
Fundraising Basics written by Barbara L. Ciconte and has been published by Jones & Bartlett Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-18 with Business & Economics categories.
As nonprofit organizations face heightened scrutiny by the general public, donors, regulators, and members of Congress, the Third Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every fundraiser needs to know. With ethics and accountability being the primary theme of the Third Edition, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fundraising programs. The new edition also provides much needed information on giving trends, computer hardware and software available for fundraisers, cost estimates and workflow timetables, and the importance of the Internet. This primer remains a must-have for anyone new to the fundraising arena.
The Everything Improve Your Writing Book
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Author : Pamela Rice Hahn
language : en
Publisher: Everything
Release Date : 2008-06-01
The Everything Improve Your Writing Book written by Pamela Rice Hahn and has been published by Everything this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-01 with Reference categories.
Do you struggle with research papers for school? Is business writing one of your weak areas? Are you at a loss for what to include in thank-you notes? The Everything Improve Your Writing Book, 2nd Edition can help! With a few simple rules and a little guidance, you, too, can write clearly and concisely. Publishing professional Pamela Rice Hahn outlines simple steps for you to follow for various types of writing, including: Social writing, such as thank-you and get-well notes, congratulatory messages, and invitation responses Journalism, such as letters to the editor, press releases, and freelance article writing Personal and biographical essays Business writing, including sales letters, requests for proposals, and press packets With this practical guide, you'll learn to choose the appropriate tone, use the correct format, and communicate effectively. Whether for school, for work, or just for fun, writing will be a chore no more! Pamela Rice Hahn is the author of The Everything Writing Well Book and Alpha Teach Yourself Grammar and Style in 24 Hours and coauthor of Writing for Profit. Hahn's work has appeared in Glamour, Country Living, Business Venture, Current Notes, and other national publications. She lives in Celina, OH.
Becoming A Public Relations Writer
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Author : Ronald D. Smith
language : en
Publisher: Routledge
Release Date : 2016-08-05
Becoming A Public Relations Writer written by Ronald D. Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-05 with Business & Economics categories.
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.