How Typography Works
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How Typography Works
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Author : Fernand Baudin
language : en
Publisher: Ben Uri Gallery & Museum
Release Date : 1989
How Typography Works written by Fernand Baudin and has been published by Ben Uri Gallery & Museum this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Graphic arts categories.
How Typography Works Why It Is Important
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Author : Fernand Baudin
language : en
Publisher:
Release Date : 1989-07-01
How Typography Works Why It Is Important written by Fernand Baudin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-07-01 with categories.
Design Elements Typography Fundamentals
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Author : Kristin Cullen
language : en
Publisher: Rockport Publishers
Release Date : 2012-06-01
Design Elements Typography Fundamentals written by Kristin Cullen and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-01 with Design categories.
Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
Stop Stealing Sheep Find Out How Type Works
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Author : Erik Spiekermann
language : en
Publisher:
Release Date : 2003
Stop Stealing Sheep Find Out How Type Works written by Erik Spiekermann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Computers categories.
Explains what type is, demonstrates how to select it, and examines its use in printed communication.
Stop Stealing Sheep Find Out How Type Works
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Author : Erik Spiekermann
language : en
Publisher:
Release Date : 2022-09-15
Stop Stealing Sheep Find Out How Type Works written by Erik Spiekermann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-15 with categories.
After almost three decades as one of the world's bestselling introductions to designing with type - including editions in Korean, German, Russian, Portuguese and even Thai - Stop Stealing Sheep & find out how type works continues to education, entertain, and enlighten design students and type lovers around the globe. In this fourth edition, Erik Spiekermann brings his type classic fully up-to-date with an all-new chapter on variable typefaces, scores of visual examples on how to effectively communicate with type, and a full selection of new typefaces used and referenced throughout the book. If you use type - and these days, almost everyone does - Spiekermann's engaging, commonsense style will help you understand how to look at type, work with type, choose the best typeface for your message, and express yourself more effectively through design. Compact, yet rich with anecdotes and visual examples, the handbook's multilayered design not only makes for a fun, fast read, but it also invites exploration, ensuring you learn something new each and every time you open it up.
Adrian Frutiger Typefaces
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Author : Heidrun Osterer
language : en
Publisher: Walter de Gruyter
Release Date : 2012-11-05
Adrian Frutiger Typefaces written by Heidrun Osterer and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-05 with Architecture categories.
The international creation of typefaces after 1950 was decisively influenced by the Swiss type designer Adrian Frutiger. His Univers typeface and the machine-readable font OCR-B, which was adopted as an ISO standard, are milestones, as is his type for the Paris airports, which set new standards for signage types and evolved into the Frutiger typeface. With his corporate types, he helped to define the public profiles of companies such as the Japanese Shiseido line of cosmetics. In all he created some fifty types, including Ondine, Méridien, Avenir, and Vectora. Based on conversations with Frutiger himself and on extensive research in France, England, Germany, and Switzerland, this publication provides a highly detailed and accurate account of the type designer’s artistic development. For the first time, all of his types – from the design phase to the marketing stage – are illustrated and analyzed with reference to the technology and related types. Hitherto unpublished types that were never realized and more than one hundred logos complete the picture.
Mastering Type
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Author : Denise Bosler
language : en
Publisher: Bloomsbury Visual Arts
Release Date : 2025-01-09
Mastering Type written by Denise Bosler and has been published by Bloomsbury Visual Arts this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-09 with Crafts & Hobbies categories.
By breaking down the study of type into a systematic progression of relationships-letter, word, sentence, paragraph, page and screen-award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels. This new edition features: - New interviews from type designers and graphic designers, including: Tré Seals - founder of Vocal Type Co. (USA); Bouk Ra – an independent graphic and type designer based in Paris (France); Mary Kate Henry who has worked with Pentagram, Made Thought and Avec (USA); Leandro Assis, aka Lebassis, known for his playful bold lettering and clients that include Netflix, Apple, Facebook and more (Brazil); Lam Ieong Kun, a designer whose typographic work is innovative and humorous and bright (China); Faride Mereb - book designer, researcher, and educator whose work is in the collections of Penguin Random House and Ugly Duckling Presse (Venezuela) - More coverage of recent typeface developments, including Open Type and Variable fonts, as well as kinetic typography, projection mapping and generative type - Updated examples and imagery throughout the book to showcase the latest designs and innovations in typography QR codes through the book link to videos and exercises designed to show more complex skills. Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element - both as it stands alone and as it works with other elements - to create successful design, to strengthen your skill set and to inspire your next project.
Basic Typography
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Author : James Craig
language : en
Publisher:
Release Date : 1990
Basic Typography written by James Craig and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Art categories.
For designers, non-designers, and desktop publishers. Fine typography is timeless; typesetting technology may change, but there is only so much a good computer program can do. Using type creatively has more to do with aesthetics and common sense than it does with how the type is set, who sets it, or how much it costs. For guidance we can no longer look to the professional typographer for help; we are now the typographers. Basic Typography explains clearly and simply how type works, so the designer and non-designer alike will be able to take full advantage of type's enormous potential. To help the reader find the necessary information quickly, the book is presented in a series of self-contained units that are grouped under three headings: Terminology, Design, and Copyfitting.
Type Form Function
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Author : Jason Tselentis
language : en
Publisher: Rockport Publishers
Release Date : 2011-03-01
Type Form Function written by Jason Tselentis and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-01 with Design categories.
Type, Form, and Function is a useful, comprehensive typography resource that both students and professional designers should have in their library. It looks at the influences of modern typography and symbols going back through time and examines certain type treatments and movements in design and logo types. It focuses on how type works and emphasizes typographic fundamentals, while touching on logo/logotype design and page layout (print and interactive). This book promises to guide designers through the visual typographic clutter to make their designed messages more meaningful.
How Typography Happens
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Author : Ruari McLean
language : en
Publisher:
Release Date : 2000
How Typography Happens written by Ruari McLean and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Design categories.
Is typography an art or a science? The gradual tendency of the word typograph to mean typographic design and the emergence of the typographer as a professional in their own right is examined by Ruari McLean. Looking at the work of well-known typographers in England, Germany, France and the USA, McLean examines the development of typography, starting with in the 17th century with the Mechanick Exercises of Joseph Moxon, and progresses to the influences and work of the German typographer Jan Tschichold and his contemporaries.