How Typography Happens
DOWNLOAD
Download How Typography Happens PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get How Typography Happens book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
How Typography Happens
DOWNLOAD
Author : Ruari McLean
language : en
Publisher:
Release Date : 2000
How Typography Happens written by Ruari McLean and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Design categories.
Is typography an art or a science? The gradual tendency of the word typograph to mean typographic design and the emergence of the typographer as a professional in their own right is examined by Ruari McLean. Looking at the work of well-known typographers in England, Germany, France and the USA, McLean examines the development of typography, starting with in the 17th century with the Mechanick Exercises of Joseph Moxon, and progresses to the influences and work of the German typographer Jan Tschichold and his contemporaries.
How Typography Works
DOWNLOAD
Author : Fernand Baudin
language : en
Publisher: Ben Uri Gallery & Museum
Release Date : 1989
How Typography Works written by Fernand Baudin and has been published by Ben Uri Gallery & Museum this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Graphic arts categories.
Typographics 1
DOWNLOAD
Author : Roger Walton
language : en
Publisher: Collins Design
Release Date : 1995
Typographics 1 written by Roger Walton and has been published by Collins Design this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Advertising layout and typography categories.
A daring international collection of work from professional and student typographers. More than 270 4-color illustrations show the explosion of type innovations and experimentation happening in colleges and design firms around the world. Designs are divided into 8 categories: personal work, posters, installations and signage, packaging, publications, corporate identity, typeface design and unpublished work.
Typography Practical Considerations And Design Patterns
DOWNLOAD
Author :
language : en
Publisher: Smashing Magazine
Release Date : 2014-06-03
Typography Practical Considerations And Design Patterns written by and has been published by Smashing Magazine this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-03 with Computers categories.
Typography is a very powerful design element. Whenever we have a typographic system in place, we can use it to structure content, communicate ideas and even enhance meaning. However, employing it in a way that masters that delicate balance between being unobtrusive (catering for a pleasant reading experience) and engaging enough (keeping the reader’s interest on a page) can be quite a challenge. With the help of this eBook, you can learn how to train and sharpen your eyes to recognize specific typographic details which will be sure to guide you in your own projects and make it easier for you to make design decisions. After an initial stroll through type terminology and classification, this eBook reflects on the quality of fonts (including web font providers, of course) and explores typographic design patterns as well as current practices. These practical considerations and a plethora of real-world examples are bound to be a valuable companion throughout your adventures when designing with type. TABLE OF CONTENTS: Understanding The Difference Between Type And Lettering Making Sense Of Type Classification (Part 1) Making Sense Of Type Classification (Part 2) A Critical Approach To Typefaces Taking A Second Look At Free Fonts Dear Web Font Providers Typographic Design Patterns And Current Practices (2013 Edition) Creating Exciting And Unusual Visual Hierarchies Type Makes A Difference: An Exploration Of Type-Focused Websites
Thinking In Type
DOWNLOAD
Author : Alex W. White
language : en
Publisher: Allworth Press
Release Date : 2005
Thinking In Type written by Alex W. White and has been published by Allworth Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Art categories.
"With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, stunning type design. Using more than 1,500 images from the 18th century up to the present day, the author describes type as a unique language that follows its own rules for communication and that requires great sensitivity for the reader's needs. Like its companion volume The Elements of Graphic Design, the book can be used as a first exposure primer for students and as a reader for professionals. Section one covers basic information about type design, while the remaining sections, What Readers Want, Creativity, and Typography Timeline, provide in-depth information about more advanced topics. Chapters include the elements of typography; the differences between type applications; how typography creates identity; what readers look for and respond to; step-by-step guides to developing distinctive type treatments; how to generate type ideas; and the historical development of typographic rules and letter forms. Written by a practitioner who regularly collaborates with today's leading type designers around the globe, this book offers insights into typography that normally require years of professional practice. Designed in an innovative two-color layout, the book provides a fun and systematic learning experience on multiple levels." --Allworth.
Basics Design 03 Typography
DOWNLOAD
Author : Gavin Ambrose
language : en
Publisher: AVA Publishing
Release Date : 2005-06
Basics Design 03 Typography written by Gavin Ambrose and has been published by AVA Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06 with Art categories.
Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.
Design Elements Typography Fundamentals
DOWNLOAD
Author : Kristin Cullen
language : en
Publisher: Rockport Publishers
Release Date : 2012-06-01
Design Elements Typography Fundamentals written by Kristin Cullen and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-01 with Design categories.
Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
Type Layout
DOWNLOAD
Author : Colin Wheildon
language : en
Publisher:
Release Date : 1995
Type Layout written by Colin Wheildon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
The proliferation of desktop publishing has reawakened interest in the presentational aspects of printed communication; that is, in what writing looks like. When picking a fonts package, the image-conscious self-expresser would do well to consult Wheildon on the ins and outs of typography and graphic design; indeed, for those in advertising, his book will serve as a layout primer. In measured, detailed language, and drawing on nine years of research, Wheildon discusses page layout, typefaces, reader behavior, and more. Further, given subject matter that lends itself to insightful illustration, he accompanies the text with graphics that enhance and underscore his points at every turn. His writing seems a bit technical, even dry, at first, but detailed and crisp exposition combine with apt illustration to impart as much depth about the technical aspects of presenting printed communication as many readers may want. Mike Tribby. --
How Typography Works Why It Is Important
DOWNLOAD
Author : Fernand Baudin
language : en
Publisher:
Release Date : 1989-07-01
How Typography Works Why It Is Important written by Fernand Baudin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-07-01 with categories.
Typography Referenced
DOWNLOAD
Author : Jason Tselentis
language : en
Publisher: Rockport Publishers
Release Date : 2012-02-01
Typography Referenced written by Jason Tselentis and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-01 with Design categories.
Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today. In these pages, you'll find: —Thousands of illustrated examples of contemporary usage in design —Historical developments from Greek lapidary letters to the movie Helvetica —Landmark designs turning single letters into typefaces —Definitions of essential type-specific language, terms, ideas, principles, and processes —Ways technology has influenced and advanced type —The future of type on the web, mobile devices, tablets, and beyond In short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present "golden age" of typography.