Basics Design 03 Typography
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Basics Design 03 Typography
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Author : Gavin Ambrose
language : en
Publisher: AVA Publishing
Release Date : 2005-06
Basics Design 03 Typography written by Gavin Ambrose and has been published by AVA Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06 with Art categories.
Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.
Basics Typography 03 Understanding Type
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Author : Michael Harkins
language : en
Publisher: AVA Publishing
Release Date : 2013-04-01
Basics Typography 03 Understanding Type written by Michael Harkins and has been published by AVA Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-01 with Design categories.
Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and how it works will inform your practice and improve your work. If you want to know more about the difference between Bodoni and Bembo; why Arial is not the same as Helvetica and what alternatives to consider; what types to respect and what types to avoid, then you will discover the answers here. This book is about looking closer at what most take for granted. Once hooked, you will never see type in the same way again.
Basics Design 01 Format
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Author : Gavin Ambrose
language : en
Publisher: Bloomsbury Publishing
Release Date : 2012-05-21
Basics Design 01 Format written by Gavin Ambrose and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-21 with Design categories.
One of the fundamental topics within graphic design, format represents the physical point of contact with the user. Basics Design 01: Format examines established format standards and demonstrates how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media. New material in this edition includes a new chapter, focusing on on-screen, online and moving image, and much of the content has been updated and restructured.
The Fundamentals Of Typography
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Author : Gavin Ambrose
language : en
Publisher: A&C Black
Release Date : 2011-08-31
The Fundamentals Of Typography written by Gavin Ambrose and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-31 with Design categories.
Introduces the fundamental principles of typographic theory and practice. This title offers an essential guide to the subject of typography and its role within graphic design.
Basics Graphic Design 03 Idea Generation
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Author : Neil Leonard
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-07-13
Basics Graphic Design 03 Idea Generation written by Neil Leonard and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-13 with Design categories.
Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.
Basics Design 01 Format
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Author : Gavin Ambrose
language : en
Publisher: A&C Black
Release Date : 2012-06-21
Basics Design 01 Format written by Gavin Ambrose and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-21 with Design categories.
Basics Design 01: Format is an indispensable guide to exploring how a design's printed or digital information is received.
The Fundamentals Of Typography
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Author : Gavin Ambrose
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-07-20
The Fundamentals Of Typography written by Gavin Ambrose and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-20 with Design categories.
Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media. Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively.
Basics Typography 02 Using Type
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Author : Michael Harkins
language : en
Publisher: A&C Black
Release Date : 2011-09-01
Basics Typography 02 Using Type written by Michael Harkins and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-01 with Design categories.
Using Type outlines the principles of typography and shows examples of historically important work as well as that of contemporary practice.
Typography
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Author : Paul Harris
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-02-23
Typography written by Paul Harris and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-23 with Design categories.
-Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design---
Basics Design Print And Finish
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Author : Gavin Ambrose
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-08-06
Basics Design Print And Finish written by Gavin Ambrose and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-06 with Design categories.
The Basics Design series is designed to provide graphic arts students with a theoretical and practical exploration of fundamental topics, including layout, format, typography, colour and image. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject. The second edition of the sixth book in the series, Print and Finish is a guide to the printing and finishing techniques employed by graphic design studios all over the world. A thorough understanding of these techniques will equip the designer with the ability to harness the creative potential of these processes and add creative elements to a design in order to increase its impact and functionality. Showcasing seven different paper and ink stocks and finishes, the book is an invaluable reference tool. With new contributions and activities, the second edition builds on the success of the first, and is an absolute must-have for all design students.