Hoy Es Marketing Liderando En La Incertidumbre Innovaci N Y Marketing En Estado Puro
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Hoy Es Marketing Liderando En La Incertidumbre Innovaci N Y Marketing En Estado Puro
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Author : Felipe Llano
language : es
Publisher: ESIC Editorial
Release Date : 2010-04
Hoy Es Marketing Liderando En La Incertidumbre Innovaci N Y Marketing En Estado Puro written by Felipe Llano and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04 with Business & Economics categories.
Más de 9.000 profesionales conocieron de primera mano las estrategias de marketing más novedosas de 23 grandes marcas en el evento HOY ES MARKETING. El encuentro celebrado por la escuela de negocios ESIC en 7 ciudades españolas (Madrid, Barcelona, Valencia, Bilbao, Zaragoza, Sevilla y Pamplona). Un total de 40 ponencias, recogidas en un libro y un DVD con las grabaciones íntegras y las presentaciones utilizadas por los máximos representantes de compañías de éxito como: AECOC AENOR ANTEVENIO ATRÁPALO AVIVA CORREOS DAEMON QUEST DIGITAL + e BAY EL CABALLO EL CORTE INGLÉS EL NATURALISTA GOOGLE IBERDROLA ICEX L’OREAL MICROPOLIX REAL MADRID REPSOL SHACKLETON TELEFONICA TUENTI UNILEVER XING A través de este libro y siguiendo con la filosofía de los anteriores libros de ponencias de Hoy es marketing, editados por ESIC, los profesionales tendrán la posibilidad de conocer mejor las experiencias de grandes marcas y compartir con sus protagonistas ideas únicas de empresas relevantes. Una herramienta de trabajo y reflexión para aquellos que piensan que el marketing puede ser la llave del éxito en su empresa. ÍNDICE Presentación.- Prólogo.- Comité organizador.- Agradecimientos.- Experiencias ESIC: I. Consumering: un nuevo ciclo del marketing.- II. La apuesta de las empresas por las nuevas tecnologías para captar y vincular a los clientes- III. Marketing de experiencias; la diferenciación invisible.- IV. La marca país y la internacionalización de las marcas españolas. Más que nunca la unión hace la fuerza: Aenor, AMRE, Cosentino, EGADE, El Caballo, Iberdrola, ICEX, Mo de Industria, Turismo y Comercio, Real Madrid, REPSOL.- V. Experiencias empresariales: AECOC, Antevenio, Atrápalo.com, AVIVA, Bodegas Vicente Gandía, Correos, Daemon Quest, Digital +, Dircom,eBAY, El Corte Inglés, El Naturalista, Google, ICEM, IMQ, L’Oreal, Micropolix, MPG, Shackleton, Telefónica, Tuenti, Unilever, XING.- Epílogo.
Hoy Es Marketing 09 Liderando En La Incertidumbre
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Author : Felipe Llano
language : es
Publisher: ESIC Editorial
Release Date : 2010-04-12
Hoy Es Marketing 09 Liderando En La Incertidumbre written by Felipe Llano and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-12 with Business & Economics categories.
Más de 9.000 profesionales conocieron de primera mano las estrategias de marketing más novedosas de 23 grandes marcas en el evento HOY ES MARKETING. El encuentro celebrado por la escuela de negocios ESIC en 7 ciudades españolas (Madrid, Barcelona, Valencia, Bilbao, Zaragoza, Sevilla y Pamplona). Un total de 40 ponencias, recogidas en un libro y un DVD con las grabaciones íntegras y las presentaciones utilizadas por los máximos representantes de compañías de éxito como: AECOC AENOR ANTEVENIO ATRÁPALO AVIVA CORREOS DAEMON QUEST DIGITAL + e BAY EL CABALLO EL CORTE INGLÉS EL NATURALISTA GOOGLE IBERDROLA ICEX L’OREAL MICROPOLIX REAL MADRID REPSOL SHACKLETON TELEFONICA TUENTI UNILEVER XING A través de este libro y siguiendo con la filosofía de los anteriores libros de ponencias de Hoy es marketing, editados por ESIC, los profesionales tendrán la posibilidad de conocer mejor las experiencias de grandes marcas y compartir con sus protagonistas ideas únicas de empresas relevantes. Una herramienta de trabajo y reflexión para aquellos que piensan que el marketing puede ser la llave del éxito en su empresa.
The Wisdom Of Teams
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Author : Jon R. Katzenbach
language : en
Publisher: Harvard Business Review Press
Release Date : 2015-09-22
The Wisdom Of Teams written by Jon R. Katzenbach and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-22 with Business & Economics categories.
The definitive classic on high-performance teams The Wisdom of Teams is the definitive work on how to create high-performance teams in any organization. Having sold nearly a half million copies and been translated into more than fifteen languages, the authors’ clarion call that teams should be the basic unit of organization for most businesses has permanently shaped the way companies reach the highest levels of performance. Using engaging case studies and testimonials from both successful and failed teams—ranging from Fortune 500 companies to the U.S. Army to high school sports—the authors explain the dynamics of teams both in great detail and with a broad view. Their conclusions and prescriptions span the familiar to the counterintuitive: • Commitment to performance goals and common purpose is more important to team success than team building. • Opportunities for teams exist in all parts of the organization. • Real teams are the most successful spearheads of change at all levels. • Working in teams naturally integrates performance and learning. • Team “endings” can be as important to manage as team “beginnings.” Wisdom lies in recognizing a team’s unique potential to deliver results and in understanding its many benefits—development of individual members, team accomplishments, and stronger companywide performance. Katzenbach and Smith’s comprehensive classic is the essential guide to unlocking the potential of teams in your organization.
The Four Steps To The Epiphany
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Author : Steve Blank
language : en
Publisher: John Wiley & Sons
Release Date : 2020-03-17
The Four Steps To The Epiphany written by Steve Blank and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-17 with Business & Economics categories.
The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new. The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
Marketing For Hospitality And Tourism
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2017
Marketing For Hospitality And Tourism written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. New to the Seventh Edition: Shows readers the importance of social media. Provides a contemporary overview of destination marketing. Reflects current industry trends. Uses interesting industry examples to entertain and engage students. Provides hands-on application assignments. Supports teaching with comprehensive instructor supplements.
Developing The Leader Within You
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Author : John C. Maxwell
language : en
Publisher: Thomas Nelson
Release Date : 2005-08-20
Developing The Leader Within You written by John C. Maxwell and has been published by Thomas Nelson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-20 with Business & Economics categories.
Developing the Leader Within You is Dr. Maxwell’s first and most enduring leadership book, having sold more than one million copies. In this Christian Leaders Series edition of this Maxwell classic, you will discover the biblical foundation for leadership that John Maxwell has used as a pastor and business leader for more than forty years. These same principles and practices are available for everyday leaders in every walk of life. It is a lofty calling to lead a group—a family, a church, a nonprofi t, a business—and the timeless principles in this book will bring positive change in your life and in the lives of those around you. You will learn: The True Definition of Leader. “Leadership is influence. That’s it. Nothing more; nothing less.” The Traits of Leadership. “Leadership is not an exclusive club for those who were ‘born with it.’ The traits that are the raw materials of leadership can be acquired. Link them up with desire, and nothing can keep you from becoming a leader.” The Difference Between Management and Leadership. “Making sure the work is done by others is the accomplishment of a manager. Inspiring others to do better work is the accomplishment of a leader.” God has called every believer to influence others, to be salt and light. Developing the Leader Within You will equip you to improve your leadership and inspire others.
Understanding The Digital Economy
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Author : Erik Brynjolfsson
language : en
Publisher: MIT Press
Release Date : 2002-01-25
Understanding The Digital Economy written by Erik Brynjolfsson and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-25 with Business & Economics categories.
The rapid growth of electronic commerce, along with changes in information, computing, and communications, is having a profound effect on the United States economy. President Clinton recently directed the National Economic Council, in consultation with executive branch agencies, to analyze the economic implications of the Internet and electronic commerce domestically and internationally, and to consider new types of data collection and research that could be undertaken by public and private organizations. This book contains work presented at a conference held by executive branch agencies in May 1999 at the Department of Commerce. The goals of the conference were to assess current research on the digital economy, to engage the private sector in developing the research that informs investment and policy decisions, and to promote better understanding of the growth and socioeconomic implications of information technology and electronic commerce. Aspects of the digital economy addressed include macroeconomic assessment, organizational change, small business, access, market structure and competition, and employment and the workforce.
Communication Power
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Author : Manuel Castells
language : en
Publisher: Oxford University Press
Release Date : 2013-08-29
Communication Power written by Manuel Castells and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-29 with Business & Economics categories.
Drawing on a wide range of social and psychological theories, Castells presents original research on political processes and social movements. He applies this analysis to numerous recent events - the misinformation of the American public on the Iraq War,the global environmental movement to preventclimate change, the control of information in China and Russia, Barak Obama's internet-based presidential campaigns, and (in this new edition) responses to recent political and economic crises such as the Arab Spring and the Occupy movement. On the basis of these case studies he proposes a newtheory of power in the information age based on the management of communication networks.
Neurowisdom
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Author : Mark Robert Waldman
language : en
Publisher: Diversion Books
Release Date : 2017-01-31
Neurowisdom written by Mark Robert Waldman and has been published by Diversion Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-31 with Self-Help categories.
Perfect for readers of How God Changes Your Brain, two researchers present over thirty brain exercises to help readers generate happiness and success, in business and in life. ”This remarkable book translates state-of-the art neuroscience into practical techniques that rapidly promote personal transformation. If you want to double your happiness and your income, start using these powerful brain-changing exercises today!” ―John Assaraf, New York Times bestselling author and CEO of NeuroGym Adapted from a business school course they created for professionals, bestselling author Mark Waldman and Chris Manning present simple brain exercises, based on the latest neuroscience research, to guide readers to improvement in all parts of life, from work to home, from how we think to how we feel. Their promise is to help people create more "wealth" in their lives, defined as the combination of money, happiness, and success. Using the latest research studied by two experts in their field, the book presents both the scientific background and sets of “NeuroWisdom” exercises that will help people reduce neurological stress and increase happiness, motivation, and productivity. The “worry” centers of the brain are turned off and the optimism circuits are turned on. Work becomes more pleasurable and creativity is increased, enabling the brain to anticipate and solve problems more efficiently. From the cutting edge of brain science to real-world solutions, these exercises help readers gain the wisdom that leads to greater fulfillment.
Daring Greatly
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Author : Brené Brown
language : en
Publisher: Penguin UK
Release Date : 2013-01-17
Daring Greatly written by Brené Brown and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-17 with Business & Economics categories.
Researcher and thought leader Dr. Brené Brown offers a powerful new vision in Daring Greatly that encourages us to embrace vulnerability and imperfection, to live wholeheartedly and courageously. 'It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; . . . who at best knows in the end the triumph of high achievement, and who at worst, if he fails, at least fails while daring greatly' -Theodore Roosevelt Every time we are introduced to someone new, try to be creative, or start a difficult conversation, we take a risk. We feel uncertain and exposed. We feel vulnerable. Most of us try to fight those feelings - we strive to appear perfect. Challenging everything we think we know about vulnerability, Dr. Brené Brown dispels the widely accepted myth that it's a weakness. She argues that vulnerability is in fact a strength, and when we shut ourselves off from revealing our true selves we grow distanced from the things that bring purpose and meaning to our lives. Daring Greatly is the culmination of 12 years of groundbreaking social research, across the home, relationships, work, and parenting. It is an invitation to be courageous; to show up and let ourselves be seen, even when there are no guarantees. This is vulnerability. This is daring greatly. 'Brilliantly insightful. I can't stop thinking about this book' -Gretchen Rubin Brené Brown, Ph.D., LMSW is a #1 New York Times bestselling author and a research professor at the University of Houston Graduate College of Social Work. Her groundbreaking work was featured on Oprah Winfrey's Super Soul Sunday, NPR, and CNN. Her TED talk is one of the most watched TED talks of all time. Brené is also the author of The Gifts of Imperfection and I Thought It Was Just Me (but it isn't).