Hug Your Haters
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Hug Your Haters
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Author : Jay Baer
language : en
Publisher: Penguin
Release Date : 2016-03-01
Hug Your Haters written by Jay Baer and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-01 with Business & Economics categories.
Haters are not your problem. . . . Ignoring them is. Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences. The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Critics (“haters”) can now express their displeasure faster and more publicly than ever. These trends have resulted in an overall increase in complaints and a belief by many businesses that they have to “pick their spots” when choosing to answer criticisms. Bestselling author Jay Baer shows why that approach is a major mistake. Based on an extensive proprietary study of how, where, and why we complain, Hug Your Haters proves that there are two types of complainers, each with very different motivations: ·Offstage haters. These people simply want solutions to their problems. They complain via legacy channels where the likelihood of a response is highest—phone, e-mail, and company websites. Offstage haters don’t care if anyone else finds out, as long as they get answers. ·Onstage haters. These people are often disappointed by a substandard interaction via traditional channels, so they turn to indirect venues, such as social media, online review sites, and discussion boards. Onstage haters want more than solutions—they want an audience to share their righteous indignation. Hug Your Haters shows exactly how to deal with both groups, drawing on meticulously researched case studies from businesses of all types and sizes from around the world. It includes specific playbooks and formulas as well as a fold-out poster of “the Hatrix,” which summarizes the best strategies for different situations. The book is also filled with poignant and hilarious examples of haters gone wild, and companies gone crazy, as well as inspirational stories of companies responding with speed, compassion, and humanity. Whether you work for a mom-and-pop store or a global brand, you will have haters—and you can’t afford to ignore them. Baer’s insights and tactics will teach you how to embrace complaints, put haters to work for you, and turn bad news into good outcomes.
Youtility
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Author : Jay Baer
language : en
Publisher: Penguin
Release Date : 2013-06-27
Youtility written by Jay Baer and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-27 with Business & Economics categories.
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Talk Triggers
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Author : Jay Baer
language : en
Publisher: Penguin
Release Date : 2018-10-02
Talk Triggers written by Jay Baer and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-02 with Business & Economics categories.
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
Summary Hug Your Haters How To Embrace Complaints And Keep Your Customers By Jay Baer
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Author : Shortcut Edition
language : en
Publisher: Shortcut Edition
Release Date : 2021-06-11
Summary Hug Your Haters How To Embrace Complaints And Keep Your Customers By Jay Baer written by Shortcut Edition and has been published by Shortcut Edition this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-11 with Business & Economics categories.
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover why it is important to respond to all your dissatisfied customers. You will also discover : that reacting to criticism is beneficial; the difference between complaints made in private and those expressed publicly on the Internet; the changes in the customer/company relationship imposed by social networks and other new platforms; the secrets of turning negative interaction into an opportunity to gain fans; the golden rules of effective customer service. You can't please everyone: sooner or later, every company is confronted with dissatisfied customers. In the age of the Internet and social networks, these criticisms immediately become public and can cause serious damage. Many professionals prefer to ignore them. This is a serious mistake: they miss an opportunity to take control of their business, restore their image, and even seduce a new audience! Reacting systematically to expressions of discontent offers real benefits. Make it a consistent strategy and your relationship with your customers will improve. *Buy now the summary of this book for the modest price of a cup of coffee!
The Customer Service Revolution
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Author : John R. DiJulius
language : en
Publisher: Greenleaf Book Group
Release Date : 2015-01-06
The Customer Service Revolution written by John R. DiJulius and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-06 with Business & Economics categories.
In The Customer Service Revolution, DiJulius points out how numerous companies have made Customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this Customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the Customer—which ultimately permeates into people’s personal lives at home and in their communities. Can the way you run your business or treat your Customers have an effect on the world at large? John DiJulius will show you just that! Drawing on years of experience consulting with the top customer service companies around the world and in his role building his first business, John Robert’s Spa, into one of the top 20 salons in the US, DiJulius will show you exactly how to create your very own Customer service revolution and make price irrelevant.
The Now Revolution
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Author : Jay Baer
language : en
Publisher: John Wiley & Sons
Release Date : 2011-02-08
The Now Revolution written by Jay Baer and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-08 with Business & Economics categories.
The social web has changed the way we do business forever The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies. Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must. This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social: Engineer a New Bedrock Find Talent You Can Trust Organize your Armies Answer the New Telephone Emphasize Response-Ability Build a Fire Extinguisher Make a Calculator The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.
Embrace The Space
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Author : Gary Ennis
language : en
Publisher: NSDesign Ltd
Release Date : 2020-08-17
Embrace The Space written by Gary Ennis and has been published by NSDesign Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-17 with Business & Economics categories.
If you’re a business owner that gives a damn, this book is for you. Inside you’ll find a wealth of experience and knowledge which we’ve gathered from more than ten years delivering social media training workshops to more than 10,000 businesses across the UK. Packed with advice, tips, best practice, business case studies, strategic insights and lots more, this book will help you and your organisation get real results from Facebook, Instagram, LinkedIn and many other platforms. We even included a few behind the scenes stories from over the years (some of which we promised never to tell!). Reviews for 'Embrace the Space' "A cracking read! Perfectly pitched for the small business with lots of useful tips and tricks – and real life examples of how to improve social media presence." Stuart McKenna, CEO at Scottish Training Federation Limited "Finally, a book about business that I actually want to read. Packed full of useful stuff, and entertaining too" Helena Langdon, Former Head of Digital at Innocent "One of the most clear and compelling guides ever published for what works in social media, and why. Highly recommended!" Jay Baer, author of Hug Your Haters "This is a gem of a book! As someone who uses social media both socially and for my work, this book has shown me there’s so much more to learn." Grant Stott, TV and Radio Presenter “Engaging and informative and so important now as many businesses have been forced to move online to promote their services." Laura Irvine, Specialist in Data Protection Law "This book is a winner" Kieron Achara, GB Olympian “Fun, engaging and thought-provoking content to help your business. We have witnessed our members grow their customer base applying Gary and Colin’s digital teachings over the last decade – now you can too. A must read." Bob Grant, Chief Executive, Renfrewshire Chamber of Commerce “I hate social media and spend way too much time on it. This book makes me want to spend even more time on it. But get better at it. I don’t know what to feel about this!" Gavin Oattes, Author and Inspirational Speaker About the Authors: 'The best day’s training I’ve ever had' 'Inspirational' 'The kick up the backside my business needed' 'Hire these guys for your social media training. You’ll be glad you did' For the last 10 years, businesses all over the UK have been enjoying transformative results after attending the 'Embrace The Space' social media masterclass delivered by Gary Ennis and Colin Kelly. Now, for the first time, all the learning and entertainment that makes the day so popular is available in this book. Gary is a qualified trainer, with over 25 years experience in digital marketing. He is the founder of NSDesign Ltd - an award winning digital consultancy, working with organisations to improve their digital skills and capabilities. He regularly makes television and radio appearances as a digital media expert, and speaks at conferences across the UK on related topics. Colin is a former journalist and broadcaster who now runs the communications training company Comsteria Limited which provides smartphone video and podcast production training, media relations training and crisis PR advice. Gary and Colin have a natural rapport and an extensive knowledge of social media as it applies to small and medium business use. ‘Embrace The Space’ isn’t just about understanding Facebook or Twitter, it’s about an attitude; understanding what makes you special, understanding your customers and having fun. Written during summer 2020 this is a fresh, inspirational look at what it takes to succeed with social media in a post lockdown world.
A Joosr Guide To Hug Your Haters By Jay Baer
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Author : Joosr
language : en
Publisher:
Release Date : 2016
A Joosr Guide To Hug Your Haters By Jay Baer written by Joosr and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Electronic books categories.
Hug Your People
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Author : Jack Mitchell
language : en
Publisher: Random House
Release Date : 2009-11-24
Hug Your People written by Jack Mitchell and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-24 with Business & Economics categories.
Today, when social networking is the hottest buzz word and 'relationships' are things that can happen virtually, top CEO and inspirational speaker Jack Mitchell is totally committed to bringing back the human connection in our businesses and our lives. Now, in Hug Your People, Jack shares his 5-step plan for creating a winning team... * Be NICE - because how you treat one another is as important as how you treat your customers... * Learn to TRUST - it's a crucial part of building strong working relationships * Instil PRIDE in your team and the work they do; give them all the 'tools' they need to do their jobs well... * Try to INCLUDE your team in decision-making processes; you can't do it alone, so reach out for their input... * Generously RECOGNIZE the contributions made and celebrate victories, big and small, because they all count ... Simple, unpretentious and fun, Hug Your People is a morale-boosting blueprint for success. With its blend of anecdotes and practical advice it will inspire you to build an energized, focused team - the type of team that is at the heart of every great organization.
Handbook For Mortals
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Author : Lani Sarem
language : en
Publisher: Geeknation Press
Release Date : 2017-08-15
Handbook For Mortals written by Lani Sarem and has been published by Geeknation Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-15 with Young Adult Fiction categories.
"Zade Holder has always been a free-spirited young woman, from a long dynasty of tarot-card readers, fortunetellers, and practitioners of magick. Growing up in a small town and never quite fitting in, Zade is determined to forge her own path. She leaves her home in Tennessee to break free from her overprotective mother Dela, the local resident spellcaster and fortuneteller. Zade travels to Las Vegas and uses supernatural powers to become part of a premiere magic show led by the infamous magician Charles Spellman. Zade fits right in with his troupe of artists and misfits. After all, when everyone is slightly eccentric, appearing 'normal' is much less important. Behind the scenes of this multimillion-dollar production, Zade finds herself caught in a love triangle with Mac, the show's good-looking but rough-around-the-edges technical director and Jackson, the tall, dark, handsome and charming bandleader. Zade's secrets and the struggle to choose between Mac or Jackson creates reckless tension during the grand finale of the show. Using Chaos magick, which is known for being unpredictable, she tests her abilities as a spellcaster farther than she's ever tried and finds herself at death's door. Her fate is left in the hands of a mortal who does not believe in a world of real magick, a fortuneteller who knew one day Zade would put herself in danger and a dagger with mystical powers"--Amazon.com