I Manovali Del Marketing Internazionale Tecniche Di Temporary Export Management Per Le Pmi
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I Manovali Del Marketing Internazionale Tecniche Di Temporary Export Management Per Le Pmi
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Author : Massimo Lentsch
language : it
Publisher: FrancoAngeli
Release Date : 2016-03-03T00:00:00+01:00
I Manovali Del Marketing Internazionale Tecniche Di Temporary Export Management Per Le Pmi written by Massimo Lentsch and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-03T00:00:00+01:00 with Business & Economics categories.
1065.127
Come Far Crescere Il Vostro Business
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Author : Ian Cooper
language : it
Publisher: FrancoAngeli
Release Date : 2017-02-14T00:00:00+01:00
Come Far Crescere Il Vostro Business written by Ian Cooper and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-14T00:00:00+01:00 with Business & Economics categories.
1065.133
Come Redigere Un Budget E Fare Previsioni
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Author : Nigel Wyatt
language : it
Publisher: FrancoAngeli
Release Date : 2017-02-14T00:00:00+01:00
Come Redigere Un Budget E Fare Previsioni written by Nigel Wyatt and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-14T00:00:00+01:00 with Business & Economics categories.
1065.132
Guida Pratica All Employer Branding
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Author : Giuseppe Caliccia
language : it
Publisher: FrancoAngeli
Release Date : 2017-06-13T00:00:00+02:00
Guida Pratica All Employer Branding written by Giuseppe Caliccia and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-13T00:00:00+02:00 with Business & Economics categories.
1065.147
Il Successo Organizzativo Da Sogno A Realt
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Author : Rosanna Gallo
language : it
Publisher: FrancoAngeli
Release Date : 2017-02-14T00:00:00+01:00
Il Successo Organizzativo Da Sogno A Realt written by Rosanna Gallo and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-14T00:00:00+01:00 with Business & Economics categories.
2000.1466
La Valutazione Della Performance Una Questione Di Micron
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Author : Piero Vigutto
language : it
Publisher: FrancoAngeli
Release Date : 2024-05-31T00:00:00+02:00
La Valutazione Della Performance Una Questione Di Micron written by Piero Vigutto and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-31T00:00:00+02:00 with Business & Economics categories.
1065.203
Manuale Dell Export Manager Politiche E Tecniche Di Penetrazione Dei Mercati Esteri
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Author : Antonio Foglio
language : it
Publisher: FrancoAngeli
Release Date : 2015-09-11T00:00:00+02:00
Manuale Dell Export Manager Politiche E Tecniche Di Penetrazione Dei Mercati Esteri written by Antonio Foglio and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-11T00:00:00+02:00 with Business & Economics categories.
100.152
Digital Export Management
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Author : Maurizio Di Cola
language : it
Publisher: Bruno Editore
Release Date : 2022-06-08
Digital Export Management written by Maurizio Di Cola and has been published by Bruno Editore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-08 with Business & Economics categories.
Quanto sarebbe bello per un imprenditore espandere la propria azienda all’estero così da garantire alla stessa una solidità economica e aziendale di lungo periodo? Riflettici un secondo. Fino a pochi anni fa pensare di vendere all’estero era di esclusivo appannaggio delle grandi multinazionali. Oggi non è più così. Di certo il mercato domestico non potrà più garantire la sopravvivenza di un’azienda nel prossimo futuro. Motivo per il quale l’internazionalizzazione non può più essere vista come una scelta bensì come un obbligo per tutte le imprese, indipendentemente dal settore di riferimento o dalla propria dimensione. È vero, approcciare i mercati esteri non è qualcosa che può essere fatta dall’oggi al domani. Si tratta infatti di un processo di espansione pieno di insidie e difficoltà che molto spesso porta l’imprenditore italiano a desistere da tale opportunità prima ancora di iniziare. Se ti dicessi adesso che conquistare nuovi clienti sui mercati internazionali con metodi e strumenti innovativi è davvero possibile, ci crederesti? In questo libro, ti mostrerò le tecniche e gli strumenti innovativi che ti permetteranno di padroneggiare il processo di internazionalizzazione aziendale nel migliore dei modi attraverso il Digital Export Management. L’INTERNAZIONALIZZAZIONE PER L’AUMENTO DEL FATTURATO Come capire in quale fase si trova la propria azienda. Il modo più efficace per definire con chiarezza la propria macro-strategia di internazionalizzazione. Per quale motivo l’aumento di fatturato altro non è altro che una diretta conseguenza del processo di internazionalizzazione dell’impresa. I 3 PASSI PER UN BUON PROGETTO DI SVILUPPO EXPORT Per quale motivo anche per un progetto di export la pianificazione gioca un ruolo fondamentale. Come individuare i mercati target più appetibili attraverso precise strategie di analisi. Per quale motivo i competitor sono una fonte strategica di informazioni. METODO E STRUMENTI GIUSTI PER UN EXPORT DI SUCCESSO Per quale motivo la comunicazione è alla base della vendita soprattutto sui mercati internazionali. Come usare efficacemente strumenti dedicati per la vendita come le banche dati specializzate e quelle intelligenti. Come organizzare il processo di vendita anche mediante l’utilizzo di strumenti specializzati come il CRM. L’APPROCCIO OPERATIVO ALL’INTERNAZIONALIZZAZIONE Quali sono i due aspetti da tenere particolarmente in considerazione nell’export. L’importanza di approfondire tutti gli strumenti di pagamento internazionale. Il modo più efficace per trovare nuovi clienti in maniera metodica ed efficace. DIGITAL EXPORT: LE NUOVE TECNOLOGIE PER LA TUA IMPRESA La Buyer Persona: cos’è, in cosa consiste e perché è fondamentale definirla per capire il proprio cliente ideale. Come creare un percorso commerciale che porti un contatto a diventare proprio cliente. Il segreto per sfruttare al massimo la potenza degli strumenti digitali applicati all’export. L'AUTORE Maurizio Di Cola, dopo aver conseguito la Laurea in Scienze Politiche ed Economiche ed il Master in Law and Economics (LL.M.) presso l’Università di Rotterdam, ha ottenuto il titolo di Dottore di Ricerca in Diritto ed Economia presso la LUISS Guido Carli. Ha ricoperto diverse posizioni in organizzazioni internazionali come la Commissione Europea ed in aziende private. Dopo aver ottenuto il titolo di Dottore Commercialista, da oltre dieci anni svolge l’attività di consulenza per l’internazionalizzazione delle PMI. Nel corso della sua attività di consulenza ha stretto numerose partnership con i principali attori nel settore dell’Internazionalizzazione come la Co.Mark Spa oppure la Camera di Commercio Internazionale (ICC) sede italiana.
International Marketing And Export Management
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Author : Gerald S. Albaum
language : en
Publisher: Prentice Hall
Release Date : 2005
International Marketing And Export Management written by Gerald S. Albaum and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
"Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text." Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel University Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic. "In my opinion Albaum, Duerr and Strandskov have written an excellent text book on the subject of International Marketing and students will find it both readable and extremely informative." David Demick, Senior Lecturer, School of Marketing, Enrepreneurship and Strategy, University of Ulster Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners. New to this edition! In response to recent global developments, the authors have increased emphasis on the following: the impact of the Internet, World Wide Web, and e-commerce the increasing use of specialized software to assist in managing marketing functions, increasing efficiency in logistics, and coordinating and controlling enterprises the impact of technological advances on international marketing the changes resulting from China's rapid, export-led growth and from its entry into the World Trade Organization the growing concerns with respect to social responsibility, and the costs of failure to meet societal expectations. Visit www.booksites.net/albaum to access valuable teaching tools, including an Instructor's Manual and Power Point Slides. Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong. Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands and has extensive consulting business around the globe. Duerr is also Senior Editor of The Journal of International Business and Economy. Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in the USA and Australia. He also acts as an international business consultant to several business companies and public institutions.
Practical Decision Making
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Author : Enrique Mu
language : en
Publisher: Springer
Release Date : 2016-08-16
Practical Decision Making written by Enrique Mu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-16 with Business & Economics categories.
This book offers a simple introduction to the fundamentals and applications of the Analytic Hierarchy Process (AHP) without a pre-requisite for a sophisticated mathematical background. It provides a quick and intuitive understanding of the methodology using spreadsheet examples and explains in a step-by-step fashion how to use Super Decisions, a freely available software developed by the Creative Decisions Foundations. The book is intended to be a resource for decision makers with little or no exposure to the field of Operations Research (OR); however, the book can be used as a very gentle introduction to the AHP methodology and/or as an AHP hands-on supplement for standard OR textbooks. AHP is an intuitive and mathematically simple methodology in the field of multi-criteria decision making. Because of this, most AHP books assume the reader has basic OR mathematical background. However, AHP simplicity suggests that decision makers from all disciplines can take advantage of the methodology without struggling with the mathematics behind it. To fulfill this need, this book delivers a quick and practical understanding of the method that can be useful for corporate executives.
