Ideas Que Pegan
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Ideas Que Pegan
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Author : Chip Heath
language : en
Publisher: Editorial Almuzara
Release Date : 2011-05
Ideas Que Pegan written by Chip Heath and has been published by Editorial Almuzara this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05 with Business & Economics categories.
Chip Heath y Dan Heath explican por qué algunas ideas sobreviven y otras mueren.
Decisive
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Author : Chip Heath
language : en
Publisher: Random House
Release Date : 2013-03-28
Decisive written by Chip Heath and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-28 with Business & Economics categories.
Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings. In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold. Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.
Ideas Que Pegan
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Author : Chip Heath
language : es
Publisher:
Release Date : 2016-05
Ideas Que Pegan written by Chip Heath and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05 with categories.
Una buena idea puede cambiarlo todo. Si quieres tener ideas poderosas y comunicarlas de manera efectiva para conseguir un cambio de conducta o modificar las opiniones de tus empleados, compradores, hijos, lectores o alumnos, Ideas que pegan es tu libro. Provocativo, de amplias miras y divertido, los autores muestran los principios vitales de las ideas ganadoras a través de seis claves concretas para hacer que tus mensajes sean pegadizos. Ilustrado con ejemplos de sectores muy diversos -negocios, publicidad, educación, movimientos sociales, etc.-, los hermanos Heath explican por qué algunas ideas triunfan y otras fracasan en el intento. Traducido a más de 25 idiomas, Ideas que pegan es un éxito de ventas en todo el mundo que está ayudando a miles de profesionales del marketing, creativos, ejecutivos de cuentas del mundo de la publicidad, directores de Comunicación, directivos en general y a todas aquellas personas que quieren hacer que sus mensajes lleguen, impacten y se peguen en la memoria.
Upstream
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Author : Dan Heath
language : en
Publisher: Simon and Schuster
Release Date : 2020-03-03
Upstream written by Dan Heath and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-03 with Business & Economics categories.
Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rather than prevention? Upstream probes the psychological forces that push us downstream—including “problem blindness,” which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. One online travel website prevented twenty million customer service calls every year by making some simple tweaks to its booking system. A major urban school district cut its dropout rate in half after it figured out that it could predict which students would drop out—as early as the ninth grade. A European nation almost eliminated teenage alcohol and drug abuse by deliberately changing the nation’s culture. And one EMS system accelerated the emergency-response time of its ambulances by using data to predict where 911 calls would emerge—and forward-deploying its ambulances to stand by in those areas. Upstream delivers practical solutions for preventing problems rather than reacting to them. How many problems in our lives and in society are we tolerating simply because we’ve forgotten that we can fix them?
Making Numbers Count
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Author : Chip Heath
language : en
Publisher: Random House
Release Date : 2022-01-13
Making Numbers Count written by Chip Heath and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-13 with Social Science categories.
A lively, practical, first-of-its-kind guide to understanding cold, clinical data and harnessing it to tell a persuasive story. __________ How many hours' worth of songs are on your Spotify Wrapped this year? How much is your commute time really worth? How do you work out how likely you are to get Covid based on the official statistics? How do your viewing hours track against the most popular shows on Netflix? Whether you're interested in global problems like climate change, running a business, or just grasping how few people have washed their hands between visiting the bathroom and touching you, this book will help math-lovers and math-haters alike translate the numbers that illuminate our world. Until very recently, most languages had no words for numbers greater than five - anything from six to infinity was known as 'lots'. While the numbers in our world have become increasingly complex, our brains are stuck in the past. Yet the ability to communicate and understand numbers has never mattered more. How can we more effectively translate numbers and stats - so fundamental to the next big idea - to make data come to life? Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to communicate numbers with more transparency and meaning. Using concepts such as simplicity, concreteness and familiarity, they show us how to transform hard numbers into their most engaging form, allowing us to bring more data, more naturally, into decisions in our schools, our workplaces and our society.
Contagious
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Author : Jonah Berger
language : en
Publisher: Simon and Schuster
Release Date : 2016-05-03
Contagious written by Jonah Berger and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-03 with Business & Economics categories.
Upper Saddle River, N.J. : Creative Homeowner,
Market Your Way To Growth
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2012-12-26
Market Your Way To Growth written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-26 with Business & Economics categories.
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
Lies We Believe About God
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Author : Wm. Paul Young
language : en
Publisher: Simon and Schuster
Release Date : 2017-03-07
Lies We Believe About God written by Wm. Paul Young and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-07 with Religion categories.
From the author of the bestselling novel The Shack and the New York Times bestsellers Cross Roads and Eve comes a compelling, conversational exploration of twenty-eight assumptions about God—assumptions that just might be keeping us from experiencing His unconditional, all-encompassing love. In his wildly popular novels, Wm. Paul Young portrayed the Triune God in ways that challenged our thinking—sometimes upending long-held beliefs, but always centered in the eternal, all-encompassing nature of God’s love. Now, in Wm. Paul Young’s first nonfiction book, he invites us to revisit our assumptions about God—this time using the Bible, theological discussion, and personal anecdotes. Paul encourages us to think through beliefs we’ve presumed to be true and consider whether some might actually be false. Expounding on the compassion fans felt from the “Papa” portrayed in The Shack—now a major film starring Sam Worthington and Octavia Spencer—Paul encourages you to think anew about important issues including sin, religion, hell, politics, identity, creation, human rights, and helping us discover God’s deep and abiding love.
The Automatic Customer
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Author : John Warrillow
language : en
Publisher: Penguin UK
Release Date : 2015-02-05
The Automatic Customer written by John Warrillow and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-05 with Business & Economics categories.
In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribers The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you're in - is finding and keeping automatic customers. These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business. Subscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon. 'Read, apply and watch your bank deposits grow every month' Chris Guillebeau, bestselling author of The $100 Startup 'If you have a business, or are thinking about starting one, this book will be the best investment you've ever made' Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish Big John Warrillow, the author of Built to Sell, is the founder of The Value Builder SystemTM where advisors help company owners increase the value of their business. Previously, he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist, he lives in Toronto.
Playing With Books
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Author : Jason Thompson
language : en
Publisher: Quarto Publishing Group USA
Release Date : 2010-04-01
Playing With Books written by Jason Thompson and has been published by Quarto Publishing Group USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-01 with Crafts & Hobbies categories.
A guide to repurposing used books and pages into unique, accessible art projects—the perfect gift for artists, crafters and book lovers. In these pages, Jason Thompson has curated an extensive and artistic range of both achievable upcycled crafts made from books and book pages and an amazing gallery that contains thought-provoking and beautiful works that transform books into art. The content encompasses a wide range of techniques and step-by-step projects that deconstruct and rebuild books and their parts into unique, recycled objects. The book combines in equal measure bookbinding, woodworking, paper crafting, origami, and textile and decorative arts techniques, along with a healthy dose of experimentation and fun. The beautiful high-end presentation and stunning photography make this book a delightful, must-have volume for any book-loving artist or art-loving book collector.