Ideation
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Ideation
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Author : Douglas Graham
language : en
Publisher: John Wiley & Sons
Release Date : 2004-05-24
Ideation written by Douglas Graham and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-24 with Business & Economics categories.
Have you ever had a great idea? Did you do anything with it? Don’t worry–you are not alone. Most of us have had great ideas but few of us ever do anything about them. Ideation will tell you what to do, how to find out if anyone has thought of it before, how to protect, develop, fund, and market it–regardless of whether it’s business, creative, or scientific in nature, and regardless of whether you are working in a large corporation or at home.
Knowledge And Ideation
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Author : Pierre Saulais
language : en
Publisher: John Wiley & Sons
Release Date : 2023-03-28
Knowledge And Ideation written by Pierre Saulais and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-28 with Body, Mind & Spirit categories.
Our world overwhelms us with more and more data everyday. Yet we need to face many challenges in order to deal with its complexity – notably to discern the essential from the accessory, to exploit quality and not quantity, to explore the depth of our knowledge and to produce from it, in a reasoned way, effective ideas to be put into action. A synthesis of a triple experience in industry, pedagogy and academia, Knowledge and Ideation presents numerous concepts, such as the dematerialized knowledge object, inventive intellectual heritage, inventive potential, and knowledge-based ideation. This book develops and describes applications in the form of case studies while proposing prospects.
The Ideate Method
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Author : Dan Cohen
language : en
Publisher: SAGE Publications
Release Date : 2019-12-19
The Ideate Method written by Dan Cohen and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-19 with Business & Economics categories.
Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.
Idea Stormers
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Author : Bryan W. Mattimore
language : en
Publisher: John Wiley & Sons
Release Date : 2012-08-29
Idea Stormers written by Bryan W. Mattimore and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-29 with Business & Economics categories.
How to solve critical business challenges by generating more and better ideas Every organization needs a steady supply of fresh, relevant ideas, but managers can?t just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well-designed and well-facilitated, anyone can generate an abundance of creative, implementable options?not to mention true breakthroughs?for any business need. Drawing on his work leading high-stakes ideation sessions at over 300 organizations, Mattimore explains the how, what, and why of successful ideation and provides a framework for when and how to apply various techniques. Identifies Mattimore?s top ideation and innovation techniques (including ?brainwalking,? finding inspiration in worst ideas, the unexpected effectiveness of wishing, and more) and lays the groundwork for you to invent successful processes of your own Tells real stories of ideation at work in Mattimore?s consulting business, including how Ben & Jerry?s named a new strawberry fudge flavor, how Thomas? invented a new, healthier English muffin that now accounts for over 30% of its sales, how IBM transformed the culture of one of its divisions to make it more innovative, and many more Mattimore is a world-class expert on applied creativity and an innovation process consultant to over one-third of the Fortune 100 companies; he and his team have helped create and launch products and services worth over $3 billion in annual US retail sales With a diverse range of tested methods, Idea Stormers is the indispensable guide for developing original, practical solutions to even the most intractable-seeming creative challenges.
Basics Advertising 03 Ideation
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Author : Nik Mahon
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-08-10
Basics Advertising 03 Ideation written by Nik Mahon and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-10 with Design categories.
Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before exploring in detail a range of effective ways to break through creative blocks. Ideation examines different ways of visualizing and communicating ideas, explores key approaches used by international and memorable advertising campaigns and details a vast range of methods that you can use for generating your own creative ideas.
Brainstorming Reinvented
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Author : Linda Conway Correll
language : en
Publisher: SAGE
Release Date : 2004-12-08
Brainstorming Reinvented written by Linda Conway Correll and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12-08 with Business & Economics categories.
Linda Correll offers a radical new way to speed up the creative process through the technique of `creative aerobics'. This concept uses four mental exercises that develop elasticity between the left and the right brain - the analytical and creative sides - allowing them access to solutions outside their present problem-solving techniques. Key features of this technique are: it is process driven and participative; it increases productivity of ideas, without anxiety; and it is rooted in what participants do on a regular basis. It will be a useful book for all those who wish to explore creativity within themselves.
The Basics Of Idea Generation
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Author : Donna Greiner
language : en
Publisher: CRC Press
Release Date : 2020-09-29
The Basics Of Idea Generation written by Donna Greiner and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-29 with Business & Economics categories.
Continuous generation and implementation of ideas is critical to creating an environment that helps foster the development of improvement techniques. The Basics of Idea Generation provides a cost-effective method that can help inspire employees to consistently identify and implement new ideas, using a proven five-step process. The process starts by creating an opportunity statement. From there the method then has one collect raw materials, before holding an idea workout, and then evaluating the idea. Implementation is the final step. The author also explains the 20 tools that help complete each step, along with solutions to overcoming the barriers to creativity.
50 Brainstorming Methods
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Author : Robert Curedale
language : en
Publisher: Design Community College
Release Date : 2013-01
50 Brainstorming Methods written by Robert Curedale and has been published by Design Community College this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01 with Brainstorming categories.
When faced with a difficult problem, one of the best ways of finding an effective solution is to organize a brainstorming session. Brainstorming is a group ideation method that was popularized by Alex Faickney Osborn in the 1953 book Applied Imagination. Brainstorming remains today one of the most powerful methods available for developing original ideas. Brainstorming is a way of applying a collaborative approach to innovation. There are many different brainstorming methods. Different design practitioners can select different methods and apply them in different ways. You do not need to be an expert to participate in a brainstorm. The best results are obtained with a diverse team of participants which may include managers, designers, engineers, marketing, sales manufacturing professionals and end users of the product or service with people from different disciplines, cultures, gender, income and ages. This book includes methods with a variety of different approaches to brainstorming. I have included a number of warming up exercises which will help your participants produce productive outcomes quickly. Western organizations are turning to innovation as a primary way of differentiating their offering.
The Solution Book 101 Techniques For Successful Ideation And Problem Solving
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Author : Elina Kallas
language : en
Publisher: InVigeo, LLC
Release Date :
The Solution Book 101 Techniques For Successful Ideation And Problem Solving written by Elina Kallas and has been published by InVigeo, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
CB Insights study suggests that 42% of startups fail because they do not identify the right need, in other words: there is no need for the startup or product in the first place. The issue here is the lack of tools used to generate the ideas and validate those. Bottom line, this issue is about a structured approach to idea generation and problem-solving. Do you know that most people engaged in collective problem solving spend a lot of their valuable time in meetings, discussing ideas, which they think eventually do not add value to product or startup? Harvard Business Review survey suggests that 71% of managers feel that meetings do not help accomplish much, as they do not have specific templates and exercises to guide specific outcomes with engagement from participants. THE SOLUTION BOOK is going to help you in experimenting with ideas effectively by providing you steps on how to create a framework for coming up with new ideas and products, considering a variety of views, develop teamwork and collaboration keeping you better focused on your results and outcomes. The solution book consists of 101 easy to follow techniques on problem-solving and ideation. Startup, innovation and venture failures are expensive and justified only by lack of tools and data for analysis. The book caters to all stages in your lifecycle as a creative thinker and problem solver with tools to optimize your resources, go beyond conventional solutions and experiment with divergent (out of the box) thinking thanks to Elina Kallas, a researcher on entrepreneurship education with European Commission and in entrepreneurship at Harvard University, and Vidyangi Patil, an interdisciplinary professional of Biomedical Engineering with an extensive startup and research experience.
Trajectory Startup
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Author : Dave Parker
language : en
Publisher: BenBella Books
Release Date : 2021-03-30
Trajectory Startup written by Dave Parker and has been published by BenBella Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-30 with Business & Economics categories.
Have a startup idea? Want to launch it fast? People often spend years on working on startup ideas that fail—and they could have known long before, had they asked the hard questions earlier. Five-time tech founder Dave Parker has been there, and in Trajectory: Startup he offers a path to get you from ideation to launch and revenue in just six months. With a track record of starting companies from scratch, raising both angel and venture capital, and participating in eight exits as founder, operator, and board member, Parker's experience is practical and actionable. Having sold three of his own startups and closed two, Parker learned just as much from his failures as from his successes, and he brings this wit and wisdom into his writing in a transparent way. Parker shares advice on: • What makes a good idea that makes money • Recruiting and working with cofounders • Asking customers what product they want (customer development) • How to build a tech product even as a non-tech founder • How to get out of your head, ship a product, and make your first sale Trajectory: Startup removes the mystery from the startup process and outlines a roadmap of tasks and timeframes, with monthly milestones and resources. This pre-accelerator program will help you get the momentum you need. Skip the Executive MBA and go make money! This guide makes starting a company accessible to a broad range of founders, investors, and employees who have the spark of innovation and drive to follow their dreams.