Identity Design Sourcebook
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Identity Design Sourcebook
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Author : Clay Andres
language : en
Publisher: Rockport Pub
Release Date : 2004
Identity Design Sourcebook written by Clay Andres and has been published by Rockport Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Design categories.
A vast collection of identity projects broken down into three section: corporate identities, online identities and identity redesign projects. Corporate design projects are some of the most lucrative and highly sought after graphic design projects available. This section explores the important role graphic design plays as part of a strategy for big business success and offers designers business-smart information on how to land, work with and keep large corporate clients - no matter what the size of the design firm. up. Top designers share their processes in creating these corporate identities - from initial client meetings and planning, through logo and brand development, to a wide variety of identity applications - including the electronic realm. Text highlights the strengths of each project and how the graphic design process and approach made for business success as well as tips on the best ways to attract land and work with corporate clients (and garner return business). working with online companies seeking to create and sustain online brands or with established companies struggling to migrate already-known and trusted brands to the web. increasingly e-business. What makes an on-line brand strong? What are the potential pitfalls and untapped power sources for designers of online brands? How do you translate an existing brand to the world of the Internet? This section gets to the bottom of the secrets of brand design and explores the graphic techniques that help make on-line brands strong. By focusing on on-line identity and how it contributes to the success of the e-brand. Each case study is illustrated with the on-line logo, off-line logo (if applicable) and screen shots of the website. There may also be sketches or other materials illustrating the brand. signature. How do top firms redesign this graphic signature without losing ground? This section offers readers a state-of-the industry look at identity programs that modernize, reposition, define and spell renewed success. using before and after examples, false starts, sketches, processes and finished work from South Africa, Mexico, Hong Kong, England, Korea, Italy, Norway, China and the United States.
Creating A Brand Identity A Guide For Designers
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Author : Catharine Slade-Brooking
language : en
Publisher: Hachette UK
Release Date : 2016-01-18
Creating A Brand Identity A Guide For Designers written by Catharine Slade-Brooking and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-18 with Design categories.
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Display
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Author : John Stones
language : en
Publisher: Rotovision
Release Date : 2008
Display written by John Stones and has been published by Rotovision this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Design categories.
Total Design Sourcebooks is a new series that aims to round up the very best design solutions within a particular field. A mixture of case study and analysis, this series features inspirational ideas, concise interviews, innovative solutions, and imaginative imagery, all presented in a sophisticated, picture-led format, which will become a design studio must-have. By emphasizing the cross-disciplinary nature of today's design consultancies, and the greater role of collaboration between designers and firms with different skills and specialties, the Total Design Sourcebooks present an holistic approach to design, which accurately illustrates the way brands are designed and marketed these days. The first title in this exciting new series, Display, includes 55 projects from galleries, exhibitions, museums, and trade shows. For each project, the total design is examined, including architecture, interiors, exhibition design, lighting, banners, branding, identity, interface design, packaging, and websites.
Logolounge 6
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Author : Catharine M. Fishel
language : en
Publisher:
Release Date : 2012-10
Logolounge 6 written by Catharine M. Fishel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10 with Art categories.
Showcases two thousand new logos from designers worldwide and includes portraits of selected design firms.
Creating A Brand Identity
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Author : Catharine Slade
language : en
Publisher:
Release Date : 2016
Creating A Brand Identity written by Catharine Slade and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Advertising categories.
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.
Pattern And Palette Sourcebook
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Author : Anvil
language : en
Publisher: Rockport Publishers
Release Date : 2005-07-01
Pattern And Palette Sourcebook written by Anvil and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-01 with Design categories.
DIVThis hardworking reference book is an invaluable tool for art directors, designers, and students working in the fashion, product, and graphic design fields, as well as anyone in the business of visual communication. The Pattern and Palette Sourcebook is a desktop library of colors and patterns that addresses the professional's real-world needs in working with harmonies and contrasts. Divided into six unique style sections, the book provides readers with 15 appropriate colors for each section, which are then incorporated into 25 different patterns shown in six or eight color variations each. This enables readers to see the dramatic effect colors have in design and helps them better understand how to use color effectively. The book also demonstrates ways of creating designs that are distinctly unique from one another yet hold together in a group. This book is a must have for designers of all disciplines and experience levels. /div
Logo Design Love
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Author : David Airey
language : en
Publisher: New Riders
Release Date : 2009-12-20
Logo Design Love written by David Airey and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-20 with Computers categories.
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
Designing Identity
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Author : Marc English
language : en
Publisher: Rockport Pub
Release Date : 2000
Designing Identity written by Marc English and has been published by Rockport Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Art categories.
Profiled in this book are nine case studies each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. The volume also includes a showcase of identity projects, from local ventures to national enterprises, further details of the objectives of client and designer.
Inspiration
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Author : Petrula Vrontikis
language : en
Publisher:
Release Date : 2002
Inspiration written by Petrula Vrontikis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Design categories.
Today's world is so flooded with images and information that only the freshest new designs get noticed. But dominating trends and carbon-copy successes often trap designers in been there, done that mediocrity. Inspiration = Ideas helps artists kick their work out of the clone zone and journey into new, uncharted visual territory. The book introduces readers to found design, where inspiration flows not from successful finished designs, but from textures, colors, patterns, and primitive and offbeat imagery. From indigenous design (Brazilian canned good labels), traditional patterns (the hennaed hands of Indian brides), and captivating textures and materials (ikat paper) -- to examples of current local commercial design on simple things like food packaging -- this well-traveled sourcebook brings an endless stream of rare global images and ideas straight to designer's doorsteps. Complete with frequent sidebars that explore how successful designers are inspired by and have used found design in their work, this exotic visual tour will enable artists to bring their work from common and bland to original and beautiful.
Office Design Sourcebook
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Author :
language : en
Publisher:
Release Date :
Office Design Sourcebook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.