Designing Identity
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Identity Designed
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Author : David Airey
language : en
Publisher: Rockport Publishers
Release Date : 2019-01-22
Identity Designed written by David Airey and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-22 with Design categories.
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Designing Brand Identity
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Author : Alina Wheeler
language : en
Publisher: John Wiley & Sons
Release Date : 2012-10-11
Designing Brand Identity written by Alina Wheeler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-11 with Design categories.
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Designing Identity
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Author : Thelma K. Thomas
language : en
Publisher: Princeton University Press
Release Date : 2016-03-22
Designing Identity written by Thelma K. Thomas and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-22 with Art categories.
Ideals of character and beauty, and conceptions of self and society, were in flux during Late Antiquity, a period of extensive dramatic cultural upheaval for the Roman world, as the extraordinary growth of Christianity eclipsed paganism. Textiles from Late Antiquity document transformations of cultural traditions and societal values at the most intimate level of the individual body and the home. These textile artifacts are fragile, preserved only in arid conditions, often in fragments, and only rarely intact. The textiles selected for the exhibition Designing Identity at New York University's Institute for the Study of the Ancient World present an aesthetic of vibrant colors, fine materials, technical virtuosity of professional production, and variations on designs that display personal identity in the clothing of men, women, and children, as well as hopes for prosperity and protection in the textile furnishings of households. Prized for their artistry since the earliest discoveries beginning at the turn of the nineteenth century, such textiles were eagerly collected by designers, artists, scholars, museums, and captains of industry. This exhibition catalogue explores the parallel histories of ancient textile production and consumption, and the modern business of collecting Late Antique textiles. Contributors include Jennifer Ball, Edward Bleiberg, Kathrin Colburn, Helen Evans, Christine Kondoleon, Brandie Ratliff, Thelma Thomas, and Elizabeth Williams. Cover photograph © Bruce M. White, 201?
Designing Identity
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Author : Marc English
language : en
Publisher: Rockport Pub
Release Date : 2000
Designing Identity written by Marc English and has been published by Rockport Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Art categories.
Profiled in this book are nine case studies each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. The volume also includes a showcase of identity projects, from local ventures to national enterprises, further details of the objectives of client and designer.
Identity By Design
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Author : Georgia Butina Watson
language : en
Publisher: Routledge
Release Date : 2007
Identity By Design written by Georgia Butina Watson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Architecture categories.
Fascinating discussion on the nature of 'identity' in architecture and urban design.
Designing Online Identities
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Author : Clay Andres
language : en
Publisher:
Release Date : 2002
Designing Online Identities written by Clay Andres and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Branding (Marketing) categories.
Designing The Brand Identity In Retail Spaces
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Author : Martin M. Pegler
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2015-02-12
Designing The Brand Identity In Retail Spaces written by Martin M. Pegler and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-12 with Architecture categories.
Overzicht in woord en beeld dat laat zien hoe architecten en winkelontwerpers 47 gerenommerde merken van over de hele wereld in de winkel tentoon stellen.
Corporate Identity Design
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Author : Veronica Napoles
language : en
Publisher: John Wiley & Sons
Release Date : 1991-01-16
Corporate Identity Design written by Veronica Napoles and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-01-16 with Design categories.
In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. It is an invaluable resource, since fashioning a powerful and accessible identity is a company's best bet for capturing the attention of consumers. Napoles explains the difference between corporate image--how a company is actually perceived by the public--and identity--how it wants to be perceived--and shows how to close the gap between the two. In doing so, she goes beyond previous books on the subject and anticipates the needs of consumers by incorporating elements of behavioral psychology into the design process. Corporate Identity Design is not merely a picture book or an anthology of symbols, but a comprehensive, detailed examination of all factors that lead to the choice and refinement of a corporate identity. Napoles's concise, step-by-step overview looks at all phases of the corporate identity design process, including: * recognizing the need for corporate identity adjustment * selecting a basic symbol category from which to choose * deciding on and refining a chosen symbol * implementing a careful, intelligent program for phasing in the new corporate identity and ensuring its acceptance by the public. The book includes dozens of helpful illustrations, a sample design proposal, questionnnaires, design briefs, and a color chart. In addition, Napoles provides guidelines for changing a company name, including information on basic name categories and the categories and the creative process for developing and evaluating names. These and other features make Corporate Identity Design the definitive work for establishing quick and accurate image/identity relationships in the mind of the public. Design students and professionals, public relations and communications officers, and top-level management personnel will all find Corporate Identity Design a continuing resource for ideas, information, and inspiration.
Designing Brand Identity
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Author : Alina Wheeler
language : en
Publisher: Wiley
Release Date : 2006-03-10
Designing Brand Identity written by Alina Wheeler and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-10 with Design categories.
This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.