If You Build It They Will Come
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If You Build It Will They Come
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Author : Rob Adams
language : en
Publisher: John Wiley and Sons
Release Date : 2010-03-09
If You Build It Will They Come written by Rob Adams and has been published by John Wiley and Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-09 with Business & Economics categories.
Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want. The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.
If You Build It They Will Come
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Author : Jeffrey E. Barnett
language : en
Publisher: Oxford University Press
Release Date : 2019-01-14
If You Build It They Will Come written by Jeffrey E. Barnett and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-14 with Psychology categories.
Private mental health practice is a vibrant, thriving, and financially rewarding profession. And yet many who consider pursuing this path are misled by falsehoods, or myths, about private practice that can result in costly mistakes - or avoidance of this fulfilling and worthwhile career path. There is no need to market my practice, clients will find me. I learned everything I need to know about private practice in graduate school. I don't need an attorney or a CPA. Self-care is for students. But there is, you didn't, you do, and no, it most certainly is not. In If You Build It They Will Come, Jeffrey Barnett and Jeffrey Zimmerman dismantle many common misconceptions (myths) relating to the preparation, management, and ethics of entering and running a successful private practice in the mental health professions. Grouped into thematic sections, misconceptions are addressed briefly and succinctly. In addition to sharing accurate information to refute each myth, the book provides vital information on how to be successful in private practice. The authors identify common pitfalls and challenges, offering specific and practical strategies to address and move beyond the myth. Each chapter concludes with recommended resources and readings. Blending decades of clinical experience with practical no-nonsense advice about running a practice, If You Build It They Will Come helps fill the gaps in practice development training. Trainees and recent graduates of programs in clinical psychology, social work, and counseling will benefit from this book's personal, candid, and optimistic approach.
Enriching Collaboration And Communication In Online Learning Communities
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Author : Stevenson, Carolyn N.
language : en
Publisher: IGI Global
Release Date : 2019-08-30
Enriching Collaboration And Communication In Online Learning Communities written by Stevenson, Carolyn N. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-30 with Education categories.
Effective communication is essential in every organization, including educational institutions. Often, members of the online community work in isolation. Collaboration across varying disciplines and departments can promote unique professional development activities and create a stronger connection to the entire online community. Enriching Collaboration and Communication in Online Learning Communities is a critical scholarly publication that supports communication and collaboration in online settings by focusing on the ways all members of the educational institution can create community to foster personal and professional growth for all. The book takes an in-depth look at communication strategies and challenges including managing conflict, working effectively in virtual teams, critical thinking, intercultural and cross-cultural communication, and online leadership. It is ideal for faculty, teachers, administrators, principles, curriculum developers, professionals, researchers, and students.
Shoeless Joe
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Author : W. P. Kinsella
language : en
Publisher: Rosetta Books
Release Date : 2021-06-17
Shoeless Joe written by W. P. Kinsella and has been published by Rosetta Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-17 with Fiction categories.
The novel that inspired Field of Dreams: "A lyrical, seductive, and altogether winning concoction." — The New York Times Book Review One of Sports Illustrated 's 100 Greatest Sports Books "If you build it, he will come." When Ray Kinsella hears these mysterious words spoken in the voice of an Iowa baseball announcer, he is inspired to carve a baseball diamond in his cornfield. It is a tribute to his hero, the legendary Shoeless Joe Jackson, whose reputation was forever tarnished by the scandalous 1919 World Series. What follows is a timeless story that is "not so much about baseball as it is about dreams, magic, life, and what is quintessentially American" ( The Philadelphia Inquirer). "A triumph of hope." — The Boston Globe "A moonlit novel about baseball, dreams, family, the land, and literature." — Sports Illustrated
My Unorthodox Hearts
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Author : Garry W. Gosney
language : en
Publisher: AuthorHouse
Release Date : 2008-10
My Unorthodox Hearts written by Garry W. Gosney and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10 with Poetry categories.
This book shares original poems, providing spiritual and inspirational messages in a rhythmic and rhyming style. The poems focus on values and intend to encourage you to pursue your goals, while helping you to identify and experience your life purpose.
American Politics In The Age Of Ignorance Why Lawmakers Choose Belief Over Research
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Author : D. Schultz
language : en
Publisher: Springer
Release Date : 2015-12-11
American Politics In The Age Of Ignorance Why Lawmakers Choose Belief Over Research written by D. Schultz and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-11 with Political Science categories.
American Politics in the Age of Ignoranc e looks at ten policy myths and bad ideas that governments and public officials - most often conservatives - consistently repeat and re-enact. Acting on these myths, the policies inevitably fail and thereby reinforce preconceived beliefs that government is ineffective at solving problems.
Adventures In Franchise Ownership
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Author : Christy Wilson Delk
language : en
Publisher: Morgan James Publishing
Release Date : 2018-07-03
Adventures In Franchise Ownership written by Christy Wilson Delk and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-03 with Business & Economics categories.
Written in the style of a business ‘tell-all’, Adventures in Franchise Ownership lays out what successful franchisees do that you won’t find in most owner’s manuals and includes franchisee Christy Wilson Delk’s good, bad, and really tough days before her successful exit 15 years later. Franchisees, like most small business owners, experience times of extreme frustration, lapses in motivation, and often exit before reaching their potential and their goals. Based on Christy’s real-life franchise ownership adventures, this guide explains how her 4 Pillar to Pillars Approach helps all franchise owners get to the top tier of their franchise system and includes advice from 16 top performers representing over a dozen market segments. With humor, candor, and relatability, Christy fills in the gaps of the franchise Owner’s Manual by providing a constructive framework for finding professional satisfaction and attaining the financial success franchise owners everywhere want and deserve.
What They Didn T Say A Book Of Misquotations
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Author : Elizabeth Knowles
language : en
Publisher: OUP Oxford
Release Date : 2006-10-26
What They Didn T Say A Book Of Misquotations written by Elizabeth Knowles and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-26 with Reference categories.
Follow the money Fresh fields and pastures new A good day to bury bad news If the glove doesn't fit you must acquit Brings together a fascinating range of wrongly remembered sayings, popular summaries of original thoughts, and apocryphal or unverifiable comments attributed to a particular person. By revealing what was (and was not) really said, this book celebrates the colour and inventiveness of language change.
The Last Lecture
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Author : Randy Pausch
language : en
Publisher: Hachette UK
Release Date : 2008-04-08
The Last Lecture written by Randy Pausch and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-08 with Self-Help categories.
After being diagnosed with terminal cancer, a professor shares the lessons he's learned—about living in the present, building a legacy, and taking full advantage of the time you have—in this life-changing classic. "We cannot change the cards we are dealt, just how we play the hand." —Randy Pausch A lot of professors give talks titled "The Last Lecture." Professors are asked to consider their demise and to ruminate on what matters most to them. And while they speak, audiences can't help but mull over the same question: What wisdom would we impart to the world if we knew it was our last chance? If we had to vanish tomorrow, what would we want as our legacy? When Randy Pausch, a computer science professor at Carnegie Mellon, was asked to give such a lecture, he didn't have to imagine it as his last, since he had recently been diagnosed with terminal cancer. But the lecture he gave—"Really Achieving Your Childhood Dreams"—wasn't about dying. It was about the importance of overcoming obstacles, of enabling the dreams of others, of seizing every moment (because "time is all you have . . . and you may find one day that you have less than you think"). It was a summation of everything Randy had come to believe. It was about living. In this book, Randy Pausch has combined the humor, inspiration and intelligence that made his lecture such a phenomenon and given it an indelible form. It is a book that will be shared for generations to come.
Locating Migrating Media
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Author : Greg Elmer
language : en
Publisher: Lexington Books
Release Date : 2012-07-10
Locating Migrating Media written by Greg Elmer and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-10 with Political Science categories.
Locating Migrating Media details the extent to which media productions, both televisual and cinematic, have sought out new and cheaper shot locations, creative staff, and financing around the world. The book contributes to debates about media globalization, focusing on the local impact of new sites of media production. The book's chapters also question the role that film and television industries and local and regional governments play in broader economic develop and tax incentive schemes. While metaphors of transportation, mobility, fluidity and change continue to serve as key concepts and frames for understanding contemporary media industries, products and processes, the essays in this book look to local spaces, neighborhoods, cultural workers and stories to ground the global-that is, to interrogate the effect of media globalization before, during and after film and television shooting and onsite production. By locating migrating media, these chapters seek to determine the political, economic and cultural conditions that produce contemporary forms of televisual and cinematic storytelling, and how these processes affect the inhabitants, the "look" and the very geopolitical future of local communities, neighborhoods, cities and regions. The focus on relocated screen production highlights the act of film- and television-making, both aesthetically and economically. To locate migrating media is therefore to determine the political and cultural economies of globalized sets and stages, be they in new studios or on city streets or, perhaps most importantly, in our imaginations.