Il Marketing Del Nuovo Millennio
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Il Marketing Del Nuovo Millennio
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Author : Philip Kotler
language : it
Publisher:
Release Date : 2010
Il Marketing Del Nuovo Millennio written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Handbook Of Research On Management Of Cultural Products E Relationship Marketing And Accessibility Perspectives
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Author : Aiello, Lucia
language : en
Publisher: IGI Global
Release Date : 2014-01-31
Handbook Of Research On Management Of Cultural Products E Relationship Marketing And Accessibility Perspectives written by Aiello, Lucia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-31 with Business & Economics categories.
An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Marketing And Consumer Behavior Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2014-12-31
Marketing And Consumer Behavior Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-31 with Business & Economics categories.
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Handbook Of Research On Consumerism In Business And Marketing Concepts And Practices
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Author : Kaufmann, Hans-Ruediger
language : en
Publisher: IGI Global
Release Date : 2014-03-31
Handbook Of Research On Consumerism In Business And Marketing Concepts And Practices written by Kaufmann, Hans-Ruediger and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-31 with Business & Economics categories.
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
Leadership And Personnel Management Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2016-02-17
Leadership And Personnel Management Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-17 with Business & Economics categories.
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Hospitality Travel And Tourism Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2014-10-31
Hospitality Travel And Tourism Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-31 with Business & Economics categories.
Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.
Marketing Etico
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Author : Riccardo Urso
language : it
Publisher: Europa Edizioni
Release Date : 2023-10-19
Marketing Etico written by Riccardo Urso and has been published by Europa Edizioni this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-19 with Business & Economics categories.
Siamo portati a “equiparare” il marketing a un insieme di strategie pensate esclusivamente per un unico scopo: la ricerca puramente ossessiva del profitto economico da parte delle aziende. Eppure, in questo nuovo millennio, il marketing è molto di più, potendo veicolare obiettivi di profitto sostenibile e con impatto positivo sulla coscienza collettiva, sostenuti altresì in maniera positiva da discipline che spaziano dalla filosofia alla psicologia, dalle neuroscienze alla fisica, così vicine a un concetto di marketing più condivisibile di quello che si è portati a pensare. Il mondo che ci si apre di fronte, infatti, rappresenta l’opportunità finora mancata di un approccio al ricavo come valore, all’insegna di un circolo virtuoso quantificabile non solo economicamente, ma in primis umanamente e che sorge dalla comprensione della mente, degli stati emotivi e dei condizionamenti esterni. Riccardo Urso ci introduce in maniera affascinante un modo nuovo di interpretare il marketing, riuscendo a farci arrivare un messaggio non solo sincero ma anche pratico, portandoci a ripensare completamente la realtà che viviamo. Riccardo Urso si occupa di Sales & Marketing Management. È CEO di TBP (The Brand Position) e insieme al suo team affianca le aziende e le loro agenzie nella costruzione, nel posizionamento e nella crescita dei loro brand. È già autore di due libri, Cambia la percezione del tuo brand (2022) e Marketing Intelligence: per conoscere i tuoi competitor devi imparare a vederli (2019). Con questa sua nuova pubblicazione, avvicina il lettore a una concezione innovativa di marketing, in cui la parola “etico” assume un’importanza inattesa e di profondo valore, non solo economico.
A Framework For Marketing Management
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2005
A Framework For Marketing Management written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Marketing categories.
Handbook Of Green Communication And Marketing
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Author : AA. VV.
language : en
Publisher: FrancoAngeli
Release Date : 2012-11-08T00:00:00+01:00
Handbook Of Green Communication And Marketing written by AA. VV. and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-08T00:00:00+01:00 with Business & Economics categories.
1561.88
A Framework For Marketing Management
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2016
A Framework For Marketing Management written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.