Il Volto Umano Del Marketing Un Approccio Etico Antropologico
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Il Volto Umano Del Marketing Un Approccio Etico Antropologico
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Author : Gianni Manzone
language : it
Publisher: Armando Editore
Release Date : 2013
Il Volto Umano Del Marketing Un Approccio Etico Antropologico written by Gianni Manzone and has been published by Armando Editore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Marketing Transpersonale Per L Impresa 4 0
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Author : Michela Drusian
language : it
Publisher: libreriauniversitaria.it Edizioni
Release Date : 2018-07-01
Marketing Transpersonale Per L Impresa 4 0 written by Michela Drusian and has been published by libreriauniversitaria.it Edizioni this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-01 with Business & Economics categories.
Il Marketing Spiegato Ai Miei Nonni
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Author : Stefano Antonucci
language : it
Publisher: Youcanprint
Release Date : 2023-08-23
Il Marketing Spiegato Ai Miei Nonni written by Stefano Antonucci and has been published by Youcanprint this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-23 with Business & Economics categories.
Durante un weekend trascorso nella città dei miei nonni, ho deciso di provare a spiegare loro cosa fosse il Marketing. Tra le loro reazioni e la difficoltà dall'uscire dalla mia personale routine digitale, i nostri rapporti si stringono e le mura di cinta che circondano il marketing lasciano il posto alla consapevolezza che non sia poi così complicato come argomento. Dalle fondamenta teoriche della domanda "cos'è il marketing", fino alla creazione di una vera e propria strategia per un'impresa locale, il libro racconta di questo weekend e dei miei tentativi di raccontare il lavoro del consulente marketing ai miei nonni.
Emotional Design
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Author : Don Norman
language : en
Publisher: Basic Books
Release Date : 2007-03-20
Emotional Design written by Don Norman and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-20 with Design categories.
Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
The Spirit Of Utopia
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Author :
language : en
Publisher: Stanford University Press
Release Date : 2000-08
The Spirit Of Utopia written by and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-08 with Philosophy categories.
I am. We are. That is enough. Now we have to start. These are the opening words of Ernst Bloch's first major work, The Spirit of Utopia, written mostly in 1915-16, published in its first version just after the First World War, republished five years later, 1923, in the version here presented for the first time in English translation. The Spirit of Utopia is one of the great historic books from the beginning of the century, but it is not an obsolete one. In its style of thinking, a peculiar amalgam of biblical, Marxist, and Expressionist turns, in its analytical skills deeply informed by Simmel, taking its information from both Hegel and Schopenhauer for the groundwork of its metaphysics of music but consistently interpreting the cultural legacy in the light of a certain Marxism, Bloch's Spirit of Utopia is a unique attempt to rethink the history of Western civilizations as a process of revolutionary disruptions and to reread the artworks, religions, and philosophies of this tradition as incentives to continue disrupting. The alliance between messianism and Marxism, which was proclaimed in this book for the first time with epic breadth, has met with more critique than acclaim. The expressive and baroque diction of the book was considered as offensive as its stubborn disregard for the limits of "disciplines." Yet there is hardly a "discipline" that didn't adopt, however unknowingly, some of Bloch's insights, and his provocative associations often proved more productive than the statistical account of social shifts. The first part of this philosophical meditation--which is also a narrative, an analysis, a rhapsody, and a manifesto--concerns a mode of "self-encounter" that presents itself in the history of music from Mozart through Mahler as an encounter with the problem of a community to come. This "we-problem" is worked out by Bloch in terms of a philosophy of the history of music. The "self-encounter," however, has to be conceived as "self-invention," as the active, affirmative fight for freedom and social justice, under the sign of Marx. The second part of the book is entitled "Karl Marx, Death and the Apocalypse." I am. We are. That's hardly anything. But enough to start.
The Consumer Society
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Author : Jean Baudrillard
language : en
Publisher: SAGE
Release Date : 2016-12-13
The Consumer Society written by Jean Baudrillard and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-13 with Social Science categories.
Jean Baudrillard's classic text was one of the first to focus on the process and meaning of consumption in contemporary culture. Originally published in 1970, the book makes a vital contribution to current debates on consumption. The book includes Baudrillard's most organized discussion of mass media culture, the meaning of leisure, and anomie in affluent society. A chapter on the body demonstrates Baudrillard's extraordinary prescience for flagging vital subjects in contemporary culture long before others. This English translation begins with a new introductory essay.
Anthropology And Development
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Author : Jean-Pierre Oliver De-Sardan
language : en
Publisher: Zed Books Ltd.
Release Date : 2013-07-18
Anthropology And Development written by Jean-Pierre Oliver De-Sardan and has been published by Zed Books Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-18 with Social Science categories.
This book re-establishes the relevance of mainstream anthropological (and sociological) approaches to development processes and simultaneously recognizes that contemporary development ought to be anthropology‘s principal area of study. Professor de Sardan argues for a socio-anthropology of change and development that is a deeply empirical, multidimensional, diachronic study of social groups and their interactions. The Introduction provides a thought-provoking examination of the principal new approaches that have emerged in the discipline during the 1990s. Part I then makes clear the complexity of social change and development, and the ways in which socio-anthropology can measure up to the challenge of this complexity. Part II looks more closely at some of the leading variables involved in the development process, including relations of production; the logics of social action; the nature of knowledge; forms of mediation; and ‘political‘ strategies.
Corporate Governance Strengthening Latin American Corporate Governance The Role Of Institutional Investors
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2011-07-01
Corporate Governance Strengthening Latin American Corporate Governance The Role Of Institutional Investors written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-01 with categories.
This report reflects long-term, in-depth discussion and debate by participants in the Latin American Roundtable on Corporate Governance.
Networked
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Author : Lee Rainie
language : en
Publisher: MIT Press
Release Date : 2014-02-14
Networked written by Lee Rainie and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-14 with Social Science categories.
How social networks, the personalized Internet, and always-on mobile connectivity are transforming—and expanding—social life. Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continually arriving text messages, tweets and retweets, Facebook updates, pictures and videos to post and discuss. Our perpetual connectedness gives us endless opportunities to be part of the give-and-take of networking. Some worry that this new environment makes us isolated and lonely. But in Networked, Lee Rainie and Barry Wellman show how the large, loosely knit social circles of networked individuals expand opportunities for learning, problem solving, decision making, and personal interaction. The new social operating system of “networked individualism” liberates us from the restrictions of tightly knit groups; it also requires us to develop networking skills and strategies, work on maintaining ties, and balance multiple overlapping networks. Rainie and Wellman outline the “triple revolution” that has brought on this transformation: the rise of social networking, the capacity of the Internet to empower individuals, and the always-on connectivity of mobile devices. Drawing on extensive evidence, they examine how the move to networked individualism has expanded personal relationships beyond households and neighborhoods; transformed work into less hierarchical, more team-driven enterprises; encouraged individuals to create and share content; and changed the way people obtain information. Rainie and Wellman guide us through the challenges and opportunities of living in the evolving world of networked individuals.
Integrated Reporting
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Author : Chiara Mio
language : en
Publisher: Springer
Release Date : 2016-08-11
Integrated Reporting written by Chiara Mio and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-11 with Business & Economics categories.
This book is a timely addition to the fast-growing international debate on Integrated Reporting, which offers a holistic view of the evolution and practice of Integrated Reporting. The book covers the determinants and consequences of Integrated Reporting, as well as examining some of the most relevant issues (particularly in the context of the United States) in the debate about Integrated Reporting.