Image Und Pr
DOWNLOAD
Download Image Und Pr PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Image Und Pr book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Image Und Pr
DOWNLOAD
Author : Wolfgang Armbrecht
language : de
Publisher: Springer-Verlag
Release Date : 2013-03-08
Image Und Pr written by Wolfgang Armbrecht and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-08 with Business & Economics categories.
Kann Image Gegenstand einer Public Relations-Wissenschaft sein? Es lohnt sich wieder, sich mit Public Relations zu beschäftigen. Das Tätig keitsfeld Public Relations ist zwar noch immer nicht ganz unangefochten, weder in der Wissenschaft, noch bei den Medien. Auch in der Praxis selbst gibt es nicht wenige Öffentlichkeitsarbeiter , die unter dem schlechten Image ihres Berufes lei den. Aber die Zeichen mehren sich, daß wir es bei diesem kommunikativen Tätigkeitsfeld bald mit einem attraktiven, ja vielleicht einem der attraktivsten Untersuchungsgegenstände in den Kommunikationswissenschaften zu tun haben werden. Der Bedarf an PR nimmt zu, je intensiver Organisationen die Notwendigkeit von Kontakt und Austausch mit der Öffentlichkeit erfahren. In einem Gesell schaftssystem, das sich durch Kommunikation konstituiert, ist PR zentrales Kommunikationsinstrument -und damit existentiell für jede Institution, jede Un ternehmung, jede Organisation. Entsprechend stark wächst der Bedarf an erfahrenen PR-Praktikern; ent sprechend groß ist der Andrang zu PR-Lehrgängen, PR-Fachstudien oder Universitätsseminaren mit PR-Thematik. Bei vielen Nachwuchskräften mag die neuartige Karriere eine Rolle spielen, bei nicht wenigen aber auch das oft bekun dete Motiv, in einem sinnfalligen sozialkommunikativen Beruf zu arbeiten. Den jungen Menschen steht der Sinn danach, in Organisationen daran mitzu wirken, daß deren Anliegen, Zwecke und Handlungen ihren Öffentlichkeiten ein sichtig und nachvollziehbar werden; auch, daß deren Ziele sich den Erwartungen der Öffentlichkeiten und den Erfordernissen der Gesellschaft anpassen.
Images Of Nations And International Public Relations
DOWNLOAD
Author : Michael Kunczik
language : en
Publisher: Routledge
Release Date : 2016-05-06
Images Of Nations And International Public Relations written by Michael Kunczik and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-06 with Business & Economics categories.
This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However, it is also self-evident that international activities always depend on personal relationships. The studies presented relate to more or less deliberate attempts to induce change in images. Given the interdisciplinary nature of the subject matter, findings made in public relations, advertising research, prejudice research and other fields are also taken into account. Very often it is impossible to distinguish between the image of the nation-state and the images of big enterprises such as Krupp, Ford, or Coca Cola. For this reason, the country of origin effect is also discussed.
Company Image And Reality
DOWNLOAD
Author : David Bernstein
language : en
Publisher: Taylor & Francis
Release Date : 1984
Company Image And Reality written by David Bernstein and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Communication in management categories.
Image Und Pr
DOWNLOAD
Author : Wolfgang Armbrecht
language : de
Publisher: VS Verlag für Sozialwissenschaften
Release Date : 1993-01-01
Image Und Pr written by Wolfgang Armbrecht and has been published by VS Verlag für Sozialwissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-01-01 with Business & Economics categories.
Kann Image Gegenstand einer Public Relations-Wissenschaft sein? Es lohnt sich wieder, sich mit Public Relations zu beschäftigen. Das Tätig keitsfeld Public Relations ist zwar noch immer nicht ganz unangefochten, weder in der Wissenschaft, noch bei den Medien. Auch in der Praxis selbst gibt es nicht wenige Öffentlichkeitsarbeiter , die unter dem schlechten Image ihres Berufes lei den. Aber die Zeichen mehren sich, daß wir es bei diesem kommunikativen Tätigkeitsfeld bald mit einem attraktiven, ja vielleicht einem der attraktivsten Untersuchungsgegenstände in den Kommunikationswissenschaften zu tun haben werden. Der Bedarf an PR nimmt zu, je intensiver Organisationen die Notwendigkeit von Kontakt und Austausch mit der Öffentlichkeit erfahren. In einem Gesell schaftssystem, das sich durch Kommunikation konstituiert, ist PR zentrales Kommunikationsinstrument -und damit existentiell für jede Institution, jede Un ternehmung, jede Organisation. Entsprechend stark wächst der Bedarf an erfahrenen PR-Praktikern; ent sprechend groß ist der Andrang zu PR-Lehrgängen, PR-Fachstudien oder Universitätsseminaren mit PR-Thematik. Bei vielen Nachwuchskräften mag die neuartige Karriere eine Rolle spielen, bei nicht wenigen aber auch das oft bekun dete Motiv, in einem sinnfalligen sozialkommunikativen Beruf zu arbeiten. Den jungen Menschen steht der Sinn danach, in Organisationen daran mitzu wirken, daß deren Anliegen, Zwecke und Handlungen ihren Öffentlichkeiten ein sichtig und nachvollziehbar werden; auch, daß deren Ziele sich den Erwartungen der Öffentlichkeiten und den Erfordernissen der Gesellschaft anpassen.
Managing Public Relations And Brand Image Through Social Media
DOWNLOAD
Author : Singh, Anurag
language : en
Publisher: IGI Global
Release Date : 2016-05-16
Managing Public Relations And Brand Image Through Social Media written by Singh, Anurag and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-16 with Business & Economics categories.
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.
W Rterbuch Der Elektronik Datentechnik Telekommunikation Und Medien
DOWNLOAD
Author : Victor Ferretti
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-11-27
W Rterbuch Der Elektronik Datentechnik Telekommunikation Und Medien written by Victor Ferretti and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-27 with Technology & Engineering categories.
Since the first edition was published, new technologies have emerged, especially in the area of convergence of computing and communications, accompanied by a lot of new technical terms. This third expanded and updated edition has been adaptetd to cope with this situation. The number of entries has been incremented by 35%. This dictionary offers a valuable guide to navigate through the entanglement of German and English terminology. The lexicographic concept (indication of the subject field for every term, short definitions, references to synonyms, antonyms, general and derivative terms) has been maintained, as well as the tabular layout.
The Secrets Of Successful Public Relations And Image Making
DOWNLOAD
Author : Tony Greener
language : en
Publisher: Elsevier
Release Date : 2016-06-06
The Secrets Of Successful Public Relations And Image Making written by Tony Greener and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-06 with Business & Economics categories.
The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR. Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign. The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.
Handbook Of Image Processing And Computer Vision
DOWNLOAD
Author : Arcangelo Distante
language : en
Publisher: Springer Nature
Release Date : 2020-06-08
Handbook Of Image Processing And Computer Vision written by Arcangelo Distante and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-08 with Computers categories.
Across three volumes, the Handbook of Image Processing and Computer Vision presents a comprehensive review of the full range of topics that comprise the field of computer vision, from the acquisition of signals and formation of images, to learning techniques for scene understanding. The authoritative insights presented within cover all aspects of the sensory subsystem required by an intelligent system to perceive the environment and act autonomously. Volume 3 (From Pattern to Object) examines object recognition, neural networks, motion analysis, and 3D reconstruction of a scene. Topics and features: • Describes the fundamental processes in the field of artificial vision that enable the formation of digital images from light energy • Covers light propagation, color perception, optical systems, and the analog-to-digital conversion of the signal • Discusses the information recorded in a digital image, and the image processing algorithms that can improve the visual qualities of the image • Reviews boundary extraction algorithms, key linear and geometric transformations, and techniques for image restoration • Presents a selection of different image segmentation algorithms, and of widely-used algorithms for the automatic detection of points of interest • Examines important algorithms for object recognition, texture analysis, 3D reconstruction, motion analysis, and camera calibration • Provides an introduction to four significant types of neural network, namely RBF, SOM, Hopfield, and deep neural networks This all-encompassing survey offers a complete reference for all students, researchers, and practitioners involved in developing intelligent machine vision systems. The work is also an invaluable resource for professionals within the IT/software and electronics industries involved in machine vision, imaging, and artificial intelligence. Dr. Cosimo Distante is a Research Scientist in Computer Vision and Pattern Recognition in the Institute of Applied Sciences and Intelligent Systems (ISAI) at the Italian National Research Council (CNR). Dr. Arcangelo Distante is a researcher and the former Director of the Institute of Intelligent Systems for Automation (ISSIA) at the CNR. His research interests are in the fields of Computer Vision, Pattern Recognition, Machine Learning, and Neural Computation.
Gender And Public Relations
DOWNLOAD
Author : Christine Daymon
language : en
Publisher: Routledge
Release Date : 2013-08-15
Gender And Public Relations written by Christine Daymon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-15 with Business & Economics categories.
Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is positioned within the critical public relations stream. Through the prism of ‘gender and public relations’, it examines not only the manipulatory, but also the emancipatory, subversive and transformatory potential of public relations for the construction of meaning. Its focus is on the dynamic interrelationships arising from public relations activities in society and the gendered, lived experiences of people working in the occupation of public relations. There are many previously unexplored areas within and through public relations which the book examines. These include: the production of social meaning and power relations advocacy and activist campaigns for social and political change the negotiation of identity, diversity and cultural practice celebrity, bodies, fashion and harassment in the workplace notions of managing reputation and communicating policy. In extending the field of inquiry, this edited collection highlights how gender is accomplished and transformed, and, thus how power is exercised and inequality (re)produced or challenged in public relations. The book will expand thinking about power relations and privilege for both women and men and how these are affected by the interplay of social, cultural and institutional practices. Winner of the Outstanding Book PRide Award, awarded by the National Communication Association (NCA).
The New Rules Of Marketing And Pr
DOWNLOAD
Author : David Meerman Scott
language : en
Publisher: John Wiley & Sons
Release Date : 2015-10-05
The New Rules Of Marketing And Pr written by David Meerman Scott and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-05 with Business & Economics categories.
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.