Images Of Nations And International Public Relations
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Images Of Nations And International Public Relations
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Author : Michael Kunczik
language : en
Publisher: Routledge
Release Date : 2016-05-06
Images Of Nations And International Public Relations written by Michael Kunczik and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-06 with Business & Economics categories.
This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However, it is also self-evident that international activities always depend on personal relationships. The studies presented relate to more or less deliberate attempts to induce change in images. Given the interdisciplinary nature of the subject matter, findings made in public relations, advertising research, prejudice research and other fields are also taken into account. Very often it is impossible to distinguish between the image of the nation-state and the images of big enterprises such as Krupp, Ford, or Coca Cola. For this reason, the country of origin effect is also discussed.
Images Of Nations And International Public Relations
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Author : Michael Kunczik
language : en
Publisher: Routledge
Release Date : 2016-05-06
Images Of Nations And International Public Relations written by Michael Kunczik and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-06 with Business & Economics categories.
This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However, it is also self-evident that international activities always depend on personal relationships. The studies presented relate to more or less deliberate attempts to induce change in images. Given the interdisciplinary nature of the subject matter, findings made in public relations, advertising research, prejudice research and other fields are also taken into account. Very often it is impossible to distinguish between the image of the nation-state and the images of big enterprises such as Krupp, Ford, or Coca Cola. For this reason, the country of origin effect is also discussed.
International Public Relations
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Author : Ian Somerville
language : en
Publisher: Taylor & Francis
Release Date : 2016-08-12
International Public Relations written by Ian Somerville and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-12 with Business & Economics categories.
International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted. Presenting research from a diverse range of societies still deeply divided along racial, ethnic, religious or linguistic lines, this collection engages with a variety of questions including how PR practice in these societies may contribute to our understanding of PR theory building. Importantly, it highlights the role of communication strategies for actors that still deploy political violence to achieve their goals, as well as those that use it in building peace, resolving conflict, and assisting in the development of civil society. Featuring a uniquely wide range of original empirical research, including studies from Israel/Palestine, Mozambique, Northern Ireland, former Yugoslavia, former Czechoslovakia, Spain, Malaysia and Turkey, this groundbreaking book will be of interest not only to scholars of public relations, but also political communication, international relations, and peace and conflict studies. With a Foreword by Krishnamurthy Sriramesh, Editor of The Global Public Relations Handbook
The Routledge Handbook Of Critical Public Relations
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Author : Jacquie L'Etang
language : en
Publisher: Routledge
Release Date : 2015-08-11
The Routledge Handbook Of Critical Public Relations written by Jacquie L'Etang and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-11 with Business & Economics categories.
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Building A Nation S Image On The World Wide Web
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Author : Thomas Kenneth Gaither
language : en
Publisher: Cambria Press
Release Date : 2007
Building A Nation S Image On The World Wide Web written by Thomas Kenneth Gaither and has been published by Cambria Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Biography & Autobiography categories.
This is a rich theoretical and empirical study concerning international public relations on the web for head of state English web sites for developing countries. There is no other research in this area that comes close to the depth with which this topic is addressed in this study. In this regard, its contribution is very significant. Highly original, this study breaks new ground and may very well contribute to a new field in international public relations on the internet. "This book is highly recommended for public relations, communications, and international relations scholars ... [it] not only provides scholars with new areas of theoretical development to explore, it also provides practitioners with a blueprint for future practice." - Dr. Patricia A. Curtin, Professor, Endowed Chair of Public Relations, School of Journalism and Communication, The University of Oregon
Measuring Country Image
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Author : Alexander Buhmann
language : en
Publisher: Springer
Release Date : 2016-08-29
Measuring Country Image written by Alexander Buhmann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-29 with Language Arts & Disciplines categories.
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.
Bridging Disciplinary Perspectives Of Country Image Reputation Brand And Identity
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Author : Diana Ingenhoff
language : en
Publisher: Routledge
Release Date : 2018-11-09
Bridging Disciplinary Perspectives Of Country Image Reputation Brand And Identity written by Diana Ingenhoff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-09 with Language Arts & Disciplines categories.
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
International Public Relations
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Author : Hugh M. Culbertson
language : en
Publisher: Routledge
Release Date : 2013-11-05
International Public Relations written by Hugh M. Culbertson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Language Arts & Disciplines categories.
As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. The existing literature on international public relations tends to focus on how those working for western organizations --particularly multi-national corporations--can best practice abroad. Although useful, such writings tend to focus on adaptation of western approaches, not on development of new ones designed specifically for varied sociocultural settings around the world. The editors have produced this book for a number of reasons. There has been tremendous growth in the teaching of public relations around the world--enhancing practice in many countries outside North America. There has also been rapid growth in the number of professors who demand theoretical perspectives which might facilitate a unified comparative analysis across countries and regions. Only a few U.S. universities--six documented in this book--now teach courses formerly called "International Public Relations." However, many professors are going abroad to teach and do research. This suggests increased interest in and a need for courses dealing with international public relations. Furthermore, there is a dearth of literature dealing in depth with international PR, an important component of international communication. This appears to be the first book-length comparative analysis of public relations as practiced in various countries and regions around the world. Although existing books on international PR focus largely on ways in which western practitioners, employers, and clients can operate effectively in other countries, this volume views public relations in each country or region covered from the perspective of practitioners in that country. It contains six chapters designed to provide a theoretical anchor for the 14 country and region analyses. Given the intense interest in public relations education as a factor in professional enhancement, it also discusses issues and practices relating to education.
The Image Of A Country Created By International Media
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Author : Elena Tarasheva
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2014-06-26
The Image Of A Country Created By International Media written by Elena Tarasheva and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-26 with Business & Economics categories.
When the East set off to join the West in a common Europe, its economic and political oddities became increasingly visible in the rapprochement. So what does the West make of the East? How does ex-communist Europe come across through the lens of the Western media? This book presents research conducted on all material concerning Bulgaria on the BBC website over a period of five years: starting with the early years of EU accession in 2007, up to the hysteria regarding a wave of Bulgarian immigrants to the UK in 2012. Three types of methodologies are applied: namely, content analysis, critical discourse analysis, and corpora techniques. Several coding categories are employed for the content analysis, including what type of stories are published about Bulgaria in comparison with countries of a similar size and standing; which stories were not covered by the BBC; and what areas are of specific interest in the coverage of former communist countries. A new taxonomy is established for thematic threads and continuous coverage, which sets off significant value-laden aspects of news reporting. Critical discourse analysis reveals that Bulgarians are construed via a different set of referential terms – while English people living abroad are called “ex-patriots”, Bulgarians are “immigrants”. In its plentiful criticism of Bulgaria, “Euro Speak” is reproduced where nominalisations such as “we cannot delay their integration” reveal a mental frame of rejection, not integration. The BBC uses EU jargon between inverted commas – the effects of Bulgaria’s integration into the Schengen zone are “grave” – instead of a factual, taxonomic adjective naming the actual consequences. Thus, the language used reveals hidden attitudes. Corpora techniques include establishing words whose frequency in the articles about Bulgaria is higher than in a balanced corpus of English. Such nouns in the five-year corpus include CORRUPTION, POOR and POOREST. Maybe the BBC reporters believed they were covering events as they happened but the results evoke a grim picture, prompting unfavourable attitudes to Bulgarians. That is why the images spawned by news coverage need to be monitored and moderated – for which this book offers an array of methodologies.
Winning American Hearts And Minds
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Author : Xiuli Wang
language : en
Publisher: Springer Nature
Release Date : 2020-01-30
Winning American Hearts And Minds written by Xiuli Wang and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-30 with Language Arts & Disciplines categories.
This book explores the effectiveness of the Chinese government’s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders’ foreign visits, Chinese media’s overseas expansion, Confucius institutes, global mega events, and Chinese government’s new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy.