Immobilienmarketing Im Digitalen Zeitalter
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Immobilienmarketing Im Digitalen Zeitalter
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Author :
language : de
Publisher: GRIN Verlag
Release Date : 2024-03-26
Immobilienmarketing Im Digitalen Zeitalter written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-26 with Business & Economics categories.
Studienarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,5, Berufsakademie Sachsen in Leipzig (Immobilienwirtschaft), Veranstaltung: Marketing, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es, den Einfluss der Digitalisierung auf die Maßnahmen des Immobilienmarketings zu untersuchen und diesen am Beispiel der Halle-Neustädter Wohnungsgenossenschaft e.G., im Folgenden HaNeuer genannt, zu verbildlichen. Dabei sollen Grundlagen des Immobilienmarketings, mit besonderem Fokus auf die kommunikationspolitischen Instrumente „Werbung“ und „Öffentlichkeitsarbeit“, vermittelt werden. Des Weiteren wird das Unternehmen unter Berücksichtigung der Corporate Identity vorgestellt. Anschließend wird die Relevanz der Printmedien und deren digitale Kopplung untersucht, sowie weitere Maßnahmen des Werbeauftrittes der HaNeuer aufgezeigt. Abschließend erfolgt unter Einbeziehung des demografischen Wandels eine kritische Würdigung, inwieweit der technische Fortschritt einen positiven Einfluss auf die Wohnungsunternehmen, die Printbranche und die Gesellschaft hat, sowie ein Ausblick zu-künftiger Entwicklungstendenzen. Die Arbeit ist in deduktiver Weise aufgebaut, das heißt vom Allgemeinen zum Besonderen. Bei der Abfassung erfolgt die Informationsbeschaffung auf der Basis von Fachliteratur, Internetquellen und Statistiken.
Herzenssache Mitarbeiter
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Author : Edgar K. Geffroy
language : de
Publisher: Redline Wirtschaft
Release Date : 2016-05-18
Herzenssache Mitarbeiter written by Edgar K. Geffroy and has been published by Redline Wirtschaft this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-18 with Business & Economics categories.
Das digitale Zeitalter erfordert eine gänzlich neue Beziehung zwischen Mitarbeiter und Unternehmen. Die erhöhte Flexibilität, die durch den digitalen Fortschritt bedingt wird, sowie die zunehmende Transparenz, die das Internet mit sich bringt, stellen an die Unternehmen gänzlich andere Anforderungen als noch vor wenigen Jahren. Bewerber sind heute in der Position, sich im Voraus und recht einfach im Internet über ihren potenziellen neuen Arbeitsgeber informieren zu können – das Unternehmen wird gläsern. Die Unternehmen müssen sich daher attraktiv präsentieren und stehen untereinander in ständiger Konkurrenz um die besten Köpfe. Michael Dell, Edgar K. Geffroy und Mario Ohoven bieten einen Ausblick darauf, wie die Zukunft der Mitarbeiterbindung aussieht und was Unternehmen heute tun müssen, um die besten an sich zu binden. Nur wer den Mitarbeiter zum Mittelpunkt der Geschäftsstrategie macht, wird von motivierten und erfolgsorientierten Angestellten profitieren – für langfristigen Erfolg muss der Mitarbeiter zur Herzenssache werden.
F Hrung Von Vertriebsorganisationen
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Author : Lars Binckebanck
language : de
Publisher: Springer-Verlag
Release Date : 2020-06-24
F Hrung Von Vertriebsorganisationen written by Lars Binckebanck and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-24 with Business & Economics categories.
Unternehmen leben von dem, was sie verkaufen – und damit von ihrer Vertriebsorganisation und davon, wer diese wie führt. Die Führung der Vertriebsorganisation ist ein erfolgskritischer Faktor und gehört zu den anspruchsvollsten Aufgaben für Führungskräfte. Längst hat das digitale Zeitalter den Vertriebsalltag fundamental umgekrempelt. Die Veränderungen sind so vielfältig, die Stellschrauben so unterschiedlich und die Konsequenzen im Einzelfall so intransparent, dass es keine „One-size-fits-all“-Lösung geben kann. Vertriebsleiter müssen daher konzeptionell die organisatorischen Voraussetzungen für die situative Umsetzung der Unternehmensstrategie schaffen. Der Spagat zwischen der Entwicklung adäquater Vertriebsstrategien, der Koordination des Vertriebs mit angrenzenden Funktionsbereichen und der erfolgreichen operativen Umsetzung der Vertriebsziele ist anspruchsvoll. In diesem Band kommen renommierte Experten aus Forschung, Beratung und Praxis zu Wort, um die Breite des Themas aus einer strategischen, einer koordinationsbezogenen und einer operativen Perspektive zu skizzieren. Sie beleuchten schlaglichtartig zentrale Aspekte und leiten anhand ausgewählter Praxisbeispiele Handlungsempfehlungen für die erfolgreiche Vertriebsleitung ab. Dabei befassen sie sich wissenschaftlich fundiert mit Teilaspekten der Vertriebsführung, zeigen Erfolgspotenziale für Führungskräfte im Vertrieb auf und beleuchten branchenspezifische Herausforderungen. Der Leser erfährt, welche Faktoren für effektive Vertriebsleitung und Effizienz in der Vertriebsorganisation wesentlich sind. Die zweite Auflage wurde umfassend überarbeitet und durch neue Beiträge zu den Themen Omni-Channel-Management, Customer Journey, Cross-Selling, Digitalisierung im Vertrieb als Führungsaufgabe, internationales Vertriebsmanagement, Vertriebsmanagement bei institutionellen Kunden, Sales Excellence Development, kompetenzorientierte Personalauswahl im persönlichen Verkauf sowie Customer Experience ergänzt.
Evolve
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Author : Rosabeth Moss Kanter
language : en
Publisher:
Release Date : 2000
Evolve written by Rosabeth Moss Kanter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Annotation Beyond Web sites and e-strategy, organizations of all kinds must create and foster dynamic human networks that enable speed, motivate top talent, and engender commitment. Now, referring to an exclusive global survey of over 700 corporations, a bestselling expert on change management takes a provocative look at the human side of the digital era.
Orientation Identity
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Author : Erwin K. Bauer
language : de
Publisher: Springer
Release Date : 2009-01-28
Orientation Identity written by Erwin K. Bauer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-28 with Architecture categories.
Das Zusammenspiel von Architektur und visueller Kommunikation wird immer wichtiger. Dieses Buch gibt erstmals einen umfassenden Überblick über wegweisendes Informationsdesign in Europa, insbesondere im Hinblick auf den aktuellen Diskurs und die interdisziplinäre Arbeit zwischen visueller und räumlicher Gestaltung. Der Gestaltungsprozess wird anhand von 18 neuen Leitsystemprojekten vorgestellt. Diese sind ausführlich dokumentiert – mit Fotos, Projektunterlagen etc. Interviews mit Gestaltern eröffnen einen spannenden Blick hinter die Kulissen.
The Second Machine Age Work Progress And Prosperity In A Time Of Brilliant Technologies
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Author : Erik Brynjolfsson
language : en
Publisher: W. W. Norton & Company
Release Date : 2014-01-20
The Second Machine Age Work Progress And Prosperity In A Time Of Brilliant Technologies written by Erik Brynjolfsson and has been published by W. W. Norton & Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-20 with Business & Economics categories.
The big stories -- The skills of the new machines : technology races ahead -- Moore's law and the second half of the chessboard -- The digitization of just about everything -- Innovation : declining or recombining? -- Artificial and human intelligence in the second machine age -- Computing bounty -- Beyond GDP -- The spread -- The biggest winners : stars and superstars -- Implications of the bounty and the spread -- Learning to race with machines : recommendations for individuals -- Policy recommendations -- Long-term recommendations -- Technology and the future (which is very different from "technology is the future").
Build Brilliant Brands
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Author : Aline Santos
language : en
Publisher: Human After All Limited
Release Date : 2020-09-16
Build Brilliant Brands written by Aline Santos and has been published by Human After All Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-16 with Business & Economics categories.
Facebook's EMEA Client Council is made up of leaders from some of the most influential brands and agencies across Europe, the Middle East and Africa. The goal of the council has been to create a forum where the best minds in business can come together to share ideas and develop best practices. Build Brilliant Brands is the first attempt to capture their ideas, insights and opinions. It features 22 essays — 18 penned by council members, four by guest contributors — split across three distinct chapters: what hasn't changed in marketing, what's changing, and what needs to change. And though the essays cover a wide range of topics, each is designed to inspire and inform those who are in the business of building brilliant brands.
Price Management
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Author : Hermann Simon
language : en
Publisher: Springer
Release Date : 2018-12-11
Price Management written by Hermann Simon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-11 with Business & Economics categories.
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
Macro Markets
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Author : Robert J. Shiller
language : en
Publisher: OUP Oxford
Release Date : 1994-04-07
Macro Markets written by Robert J. Shiller and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-04-07 with Business & Economics categories.
Macro Markets puts forward a unique and authoritative set of detailed proposals for establishing new markets for the management of the biggest economic risks facing society. Our existing financial markets are seen as being inadequate in dealing with such risks and Professor Shiller suggests major new markets as solutions to the problem. Shiller argues that although some risks, such as natural disaster or temporary unemployment, are shared by society, most risks are borne by the individual and standards of living determined by luck. He investigates whether a new technology of markets could make risk-sharing possible, and shows how new contracts could be designed to hedge all manner of risks to the individual's living standards. He proposes new international markets for perpetual claims on national incomes, and on components and aggregates of national incomes, concluding that these markets may well dwarf our stock markets in their activity and significance. He also argues for new liquid international markets for residential and commercial property. Establishing such unprecedented new markets presents some important technical problems which Shiller attempts to solve with proposals for implementing futures markets on perpetual claims on incomes, and for the construction of index numbers for cash settlement of risk management contracts. These new markets could fundamentally alter and diminish international economic fluctuations, and reduce the inequality of incomes around the world.
Codesign For Public Interest Services
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Author : Daniela Selloni
language : en
Publisher: Springer
Release Date : 2017-03-20
Codesign For Public Interest Services written by Daniela Selloni and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-20 with Social Science categories.
This books focuses on co-design, and more specifically, on the various forms co-design might take to tackle the most pressing societal challenges, introducing public-interest services as the main application field. To do so, it presents an extensive study conducted within a particular community of residents in Milan: this is a social innovation story integrated into the discipline of service design, which simultaneously deepens the related concepts of co-design, co-production and co-management of services. Drawing upon this experience and further studies, the book presents the idea of a collaborative infrastructure and its related infrastructuring process in ten steps, in order to explore the issues of incubation and replication of services and to extensively investigate the creation of those experimental spaces in which citizen participation is fostered and innovation in the public realm is pursued. Lastly, the book develops other lines of reflection on co-design seen, for example, as a form of cultural activism, as an instrument for building citizenship, and as a key competence for the public administration and thus as a public service itself. The idea of co-design as a way to regenerate the practices of democracy is a recurring theme throughout the book: co-design is a process that seeks to change the state of things and it is intentionally presented as a long and complex path in which the role of designer is not only that of a facilitator, but also that of a cultural operator who contributes with ideas and visions, hopefully fostering a real cultural change.