Impact Of Promotional Activities On Organizations Sales
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Impact Of Promotional Activities On Organizations Sales
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Author : Sanjeev Pradhan
language : en
Publisher: GRIN Verlag
Release Date : 2018-05-09
Impact Of Promotional Activities On Organizations Sales written by Sanjeev Pradhan and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-09 with Business & Economics categories.
Research Paper (postgraduate) from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Ass. Professor, , course: Management and IT, language: English, abstract: Promotions are very significant elements of marketing activities. All over the world, the large multinational corporations to medium and even small firms recognize that there is no best alternative than promotion to communicate with consumers and motivate them to purchase their products or services. The purpose of the study is to determine the impact of promotional activities of NTC and Ncell. Promotion is a comprehensive terms, and covers the entire gamut of advertising, publicity, public relations, personal selling and sales promotion. In the present competitive world if any business organization has to survive it needs to keep an eye on various forces operating in the market. More over competitors constantly try to win over others. In this scenario, every business organization needs to monitor the changes taking place in the market so that they are not caught by competitors. The purpose of this research study is to determine the impact of promotional activities on the company sales. The research will be limited to NTC and NCell. After initial exploratory research to ascertain current promotional activities employed, a survey questionnaire was created to determine consumer demographic data, consumption behavior, attitudes towards promotions, and the effects of promotional activities on consumer purchasing behavior which creates impact on the company’s sales. The data is collected on a primary and secondary basis. The secondary data are collected from websites, visiting the Nepal Telecom Office and Ncell office. And the primary data are collected from the user of NTC and Ncell products. The first version of questionnaire was given to 10 students of Modern Nepal College randomly. And the questionnaire was updated as per the respondents’ suggestions and to decrease the likelihood of errors. Sample data was the collected and then the collected data was analyzed using statistical tools. The result were then reviewed to determine the impact of promotional activities on the company sales, the effectiveness of promotional activities, attractiveness of promotional activities.
Effect Of Sales Promotion Activities On Consumer Buying Behaviour A Case Study Of Watanmal Group
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Author : Anthony Abaidoo
language : de
Publisher: GRIN Verlag
Release Date : 2017-09-25
Effect Of Sales Promotion Activities On Consumer Buying Behaviour A Case Study Of Watanmal Group written by Anthony Abaidoo and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-25 with Business & Economics categories.
Wissenschaftliche Studie aus dem Jahr 2015 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, , Sprache: Deutsch, Abstract: The study sought to assess the effect of sales promotion activities on consumer buying behaviour by using Watanmal Group as a case study. The study used both quantitative and qualitative research techniques. In achieving the research objectives both primary and secondary data was used. The primary data was collected through questionnaires. Using a simple random technique 20 employees and 80 customers of Watanmal Group were interviewed. The findings of the study showed that all respondents (100%) are aware of the sales promotion strategy of Watanmal Group. Majority of respondents (48%) are more aware of Buy-one-get-one free promotional strategy and 24% are also aware of free sample promotional strategy. Results from the study showed that, the most effective promotional strategy is the use of Buy-one-get-one free strategy (58%), followed by free sample (22%) and price discounts (15%). Using a 5 point likert scale technique anchored on 1 – Strongly Disagree, 2- Disagree, 3- Uncertain, 4- Agree, and 5- Strongly Agree, the study found that, sales promotion strategy influence consumer behaviour. The study recommend strongly that Watanmal Group should increase their sales promotion strategies in order to increase their sales and market share since it was found that sales promotion influence the purchase pattern of consumers.
Sales Promotion
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Author : Julian Cummins
language : en
Publisher: Kogan Page Publishers
Release Date : 2010-04-03
Sales Promotion written by Julian Cummins and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-03 with Business & Economics categories.
Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section. Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors. Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Sales Promotion Decision Making
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Author : Steve Ogden-Barnes
language : en
Publisher: Business Expert Press
Release Date : 2015-01-12
Sales Promotion Decision Making written by Steve Ogden-Barnes and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-12 with Business & Economics categories.
Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.
The Impact Of Temporary Promotional Activities On Supermarket Sales And Profits
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Author : Rockney Glenn Walters
language : en
Publisher:
Release Date : 1984
The Impact Of Temporary Promotional Activities On Supermarket Sales And Profits written by Rockney Glenn Walters and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with categories.
Impact Of Promotional Activities On Sale Volume Of Pharmaceuticals
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Author : Muhammad Zahid Asif
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2013
Impact Of Promotional Activities On Sale Volume Of Pharmaceuticals written by Muhammad Zahid Asif and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Globally, The pharmaceutical industry is under severe inspection. Government agencies, special interest groups and the media was closely observing the activities of pharmaceutical industry. Opponents condemn pharmaceutical promotional activities as useless and excessive wastage of resources. However, supporters of pharmaceutical promotions justify that marketing expenditures gave innovative chance to recover high R, D expenditures. Furthermore, marketing might serve as a communication channel to educate health care professionals and expose patients to information that may help to improve their health and gave medical treatment options.Pharmaceutical Promotional activities are distinct from other kinds of selling. It requires specialized efforts by the pharmaceutical companies to carve a niche for themselves for better market share in the marketplace with a great number of players in the market. In pharmaceutical market with a clutter of products, it is virtually impossible for a doctor or physician to remember all brands. This could be substantiated by looking at number of brands available in the market for the same molecule or drug
The Impact Of Sales Promotions Increasing Revenue At 7 Eleven Stores In Singapore
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Author : Howard Michaels
language : de
Publisher:
Release Date : 2013-06
The Impact Of Sales Promotions Increasing Revenue At 7 Eleven Stores In Singapore written by Howard Michaels and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06 with categories.
Scientific Study from the year 2012 in the subject Business economics - Miscellaneous, printed single-sided, grade: A, University of Cambridge, language: English, comment: Very good, abstract: Profit maximization has since time immemorial been the ultimate goal of every business. This can be realized by increasing the sales volume. In order to achieve this goal, businesses may employ various different methods some of which are direct while others are indirect (Rizvi, Nazi & Malik,2011). Sales promotion is one of these methods and it is roughly defined as a diverse collection of effective incentive tools that are mainly used in the short term in order to stimulate a quicker as well as greater purchase of specific products or services by customers as noted by Kotler (1998). Advertisement expenditure grew by 4% between 2004 and 2005 in Singapore (Ang,2007). In this paper, we propose a research aimed at investigating the effectiveness of promotion activities in increasing sales at 7-Eleven stores in Singapore. 1.1.Problem statement The concept of sales promotion is often employed in grocery retailing and therefore takes up a considerable share of financial resources that retailers spend on their marketing initiatives (Persson,1995, p.5).The popularity of sale promotion application has of late became a source of inquiry by both retailers and product manufacturers. Despite the huge sums of money spend annually on sales and promotions, the economics and dynamics of sales promotions are poorly understood. As a result, there is a significantly huge knowledge gap to be filled. This study therefore attempt to adequately contribute to this effort but with a specific focus on the effectiveness of promotion activities in increasing sales at 7-Eleven stores in Singapore. The aim of this research would therefore be to improve our knowledge on the exact dynamic of sales promotion in increasing the profitability at sales at 7-Eleven stores in Singapore. This research would therefore
The Impact Of Temporary Promotional Activities On Supermarket Sales And Profits
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Author : Rockney G. Walters
language : en
Publisher:
Release Date : 1991
The Impact Of Temporary Promotional Activities On Supermarket Sales And Profits written by Rockney G. Walters and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.
The Art Of Gaining And Retaining Customers Is Sales Promotion The Key To Succesful Marketing
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Author : Vannessa Uhlein
language : en
Publisher: GRIN Verlag
Release Date : 2006-03-05
The Art Of Gaining And Retaining Customers Is Sales Promotion The Key To Succesful Marketing written by Vannessa Uhlein and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-05 with Business & Economics categories.
Bachelor Thesis from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7 (85%), Mid Sweden University, language: English, abstract: Due to the keen competition nowadays, companies are increasingly attaching more importance to sales promotion to attract consumers and to relationship marketing to retain them as loyal clients. It is crucial for enterprises to know people’s reactions towards marketing tools in order to implement them successfully. Therefore, this study analyses the impact of these two concepts, with an emphasis on sales promotion, on the customers’ purchase decision-making process by investigating consumers’ points of view towards these instruments. These attitudes will be explained by the notion of deal-proneness. An online survey has been conducted in Germany with 471 respondents. The aim was not just to examine financial advantages but also material incentives which make people buy a certain product, as economic savings are not the only benefit of purchasing a product. Hence, we concentrated on five sales promotion tools, namely samples, coupons, premiums, loyalty cards and sweepstakes. The results, among others, show that samples and coupons are the customer’s favourite actions whereas sweepstakes do not achieve the desired effects for the company. Furthermore, this research states possibilities to connect short-term promotion tools with the long-ranging relationship approach.
Improvement Service Performance Strategies
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Author : Johnny Ch Lok
language : en
Publisher:
Release Date : 2021-02-09
Improvement Service Performance Strategies written by Johnny Ch Lok and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-09 with categories.
Discuss the relationship between mobile advertisingand other elements of the promotion in campaignplanning.Mobile advertisement defines as the use of the mobile medium, it is as a communications and entertainment channel between a brand and an end user. In basic terms, it is the process of planning and execution conception, pricing, promotion and distribution of products and services through the mobile channel. Advertising is a form of communication intended to convince an audience ( viewers, readers or listeners) to purchase or take some action upon products, information or services etc. The relationship between independent variables elements and mobile advertising which are environmental response and emotional response with behavioral aspect of consumer buying behavior with mobile advertising. It is time that people purchase those brands with which who are emotionally attached elements. Almost every one grows up in the world which is flooded with the mass media, e.g. television, films, videos, magazines, movies advertising and internet channel is either mobile advertising or computer advertising. Advertising is a subset of promotion mix which is one of the 4'p in the marketing mix, i.e. product, price, place and promotion. As a promotional strategy, advertising serve as a major tool in creating product awareness in the mind of a potential consumer to take eventual purchase decision. Advertising, sales promotion and public relations are mass communication tools available to marketers. Telecommunication technology, such as mobile advertising enables business and industry to grow at a faster pace when contributing to the economic development and at the same time telecommunication infrastructure can be reliable. Cellular phone industry has been one of the profitable businesses in Asian. The country's growing population and huge demand potential have always been an attraction for many high-technological multinational companies. Societies used symbols and pictorial signs to attract their produce users. There elements were used for promotion of products. A company can't make dream to be a well known brand until which invests in their promotional activities for which consumer market have been dominating through advertisements. As the primary mission of advertiser is to reach prospective customers and influence their awareness, attitudes and buying behavior.The major aim of advertising is to impact on buying behavior, however this impact about brand is changes or strengthened frequently in peoples' memories. Memories about the brand consist of their associations that are related to brand name in consumer mind. These brand cognition influence consideration, evaluation and finally purchases. The promotion in campaign planning to mobile advertising focuses on young people because who choose advertising information and characters as whose role models, who may not only identify with them but also intend to copy them in terms of how who dress and what who are going to buy. As the market is surplus with several products or services, so many companies make similar functional claim, so it has became extremely difficult for companies to differentiate their products or services based on functional attributes alone. Differentiations based on functional attributed, which are shown in advertisement, are never long lasting as the competitors could copy the same. Mobile advertising may differentiate companies' products or services promotion channel to attract client's attention, e.g. the company can use movable product images on internet video to show on mobile.